Motivation concepts

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Motivation concepts

  1. 1. By: Ahmed ZeinE-Business class 2012
  2. 2.  The processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.
  3. 3. There is a hierarchy of five needs—physiological, safety, social, esteem, and self-actualization; as each need is substantially satisfied, the next need becomes dominant. 
  4. 4.  A person starts at the bottom of the hierarchy (pyramid) and will initially seek to satisfy basic needs (e.g. food, shelter) Once these physiological needs have been satisfied, they are no longer a motivator. the individual moves up to the next level Safety : needs at work could include physical safety (e.g. protective clothing) as well as protection against unemployment, loss of income through sickness etc.) Social needs recognize that most people want to belong to a group. These would include the need for love and belonging (e.g. working with colleague who support you at work, teamwork, communication)
  5. 5.  Esteem needs are about being given recognition for a job well done. They reflect the fact that many people seek the esteem and respect of others. A promotion at work might achieve this Self- actualization is about how people think about themselves - this is often measured by the extent of success and/or challenge at work

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