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General overview about Business inteligence software

General overview about Business inteligence software

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    Business intelligence Business intelligence Presentation Transcript

    • * Ahmed Zein E-Business MBA Eng_ahmedzein@yahoo.com
    • *
    • “A broad category of applications andtechnologies for gathering, storing,analyzing, sharing and providing access todata to help enterprise users make betterbusiness decisions.”– Gartner *
    • CRM Reports Data warehouse ERP OLAPData ETL Data Mart D Data Dashboardsbase Mining KPIsFilesExternal Graphs *
    • * tools (Extract, Transform, Load) are used to pull data from source database, transform the data so that it is compatible with the data warehouse and then load it into data warehouse.* is a "Subject-Oriented, Integrated, Time-Variant, Nonvolatile collection of data in support of decision making".* is a repository of data gathered from operational data and other sources that is designed to serve a particular community of knowledge workers.* provides summary data and generates rich calculations. For example, OLAP answers questions like "How do sales of mutual funds in North America for this quarter compare with sales a year ago?* discovers hidden patterns in data. Data mining operates at a detail level instead of a summary level. Data mining answers questions like "Who is likely to buy a mutual fund in the next six months – Oracle *
    • – Oracle *
    • – Oracle *
    • * 583 Terrabytes of sales/inventory data* Built on parallel 1000 processor system* Refreshes data on sales hourly , adding a billion rows of data daily.– Techweb.com *
    • * When customer pays they capture:* what’s selling* what day of the week/ time* What price* Other products in basket* Combinations like age preferences, ethnic background and demographic –to get ‘affinity sales’ *
    • *Data analysis showed on Friday afternoons, Young American males who bought *Also bought *Beer was moved near diapers to increase sales of both!– Techweb.com *
    • *By analyzing what sells together,*Wal-Mart found relationship between and*They are positioned together now– Techweb.com *
    • *