Engage at Melcrum Summit 2012

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This presentation supported Engage's interactive session at the Melcrum Summit 2012, which gave organisations a framework for developing their collaboration strategies. …

This presentation supported Engage's interactive session at the Melcrum Summit 2012, which gave organisations a framework for developing their collaboration strategies.

It served to measure businesses’ collaborative readiness, and prompted an assessment of their collaborative leaders.

The responses of over 100 global internal communications professionals offered insight about businesses collaborative readiness in 2012.

Engage presentation at Melcrum Summit 2012

For more information, please contact nick.crawford@engagegroup.co.uk.

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  • 1. 3 STEPS TOENGAGEMENT THROUGHORGANISATIONALCOLLABORATIONDr Andy BrownNick CrawfordErin Rowsome11 October 2012© Engage Group Ltd 2012Commercial in confidence – seek permission before use or reproduction
  • 2. AGENDA CREATING A CONTEXTUAL COLLABORATION STRATEGY CALCULATING ‘COLLABORATIVE READINESS’ EXPERIMENT COLLABORATIVE LEADERSHIP DISCUSSION RECOMMENDATIONS: 3 THINGS IC CAN DO TO HELP Q&A Please contact nick.crawford@engagegroup.co.uk for your (free) bespoke collaborative readiness report, based on the answers you gave at the 2012 Melcrum Summit2
  • 3. DEFINING COLLABORATION IN YOUR ORGANISATION HARD DRIVERS COLLABORATION ORGANISATIONAL OUTCOMES KEY QUESTION #3 KEY QUESTION #2 KEY QUESTION #1 WHAT ARE THE KEY DRIVERS, HOW CAN EMPLOYEES WHAT ARE YOUR BARRIERS AND ENABLERS COLLABORATE TO ACHIEVE STRATEGIC OBJECTIVES? THESE OBJECTIVES?3
  • 4. COLLABORATION MEANS DIFFERENT THINGS TO DIFFERENT ORGANISATIONSDRIVERS OUTCOMES LEADERSHIP INNOVATION REWARD CROSS-SELLING EVP KNOWLEDGE SHARING ETC ENGAGEMENT COLLABORATION IN YOUR ORGANISATION RIGHT TOOLS CHANGE TRAINING GROWTH ANALYTICS PROFITABILITY ETC ETC4
  • 5. A MEASUREMENT FRAMEWORK ARE WE DELIVERING THE DESIRED OUTCOMES? ORGANISATIONAL CHANGE BEHAVIOURAL ARE BEHAVIOURS CHANGING? CHANGE FUNCTIONAL CHANGE ARE THEY USING IT?5
  • 6. THE COLLABORATIVE READINESS MATRIX CULTURAL READINESS TECHNOLOGY / TOOLS6
  • 7. THE COLLABORATIVE READINESS MATRIX CULTURAL READINESS TECHNOLOGY / TOOLS7
  • 8. THE COLLABORATIVE READINESS MATRIX CULTURAL READINESS TECHNOLOGY / TOOLS8
  • 9. CALCULATING YOUR COLLABORATIVE READINESS WHEN PROMPTED, PRESS THE NUMBER THAT CORRESPONDS TO THE ANSWER YOU WISH TO GIVE – PLEASE NOTE THAT VALUE QUESTIONS WILL REQUIRE YOU TO PRESS THE GREEN SQUARE TO SUBMIT YOUR RESPONSE TO CHANGE YOUR MIND, PRESS THE RED TRIANGLE TO CLEAR AND INPUT YOUR NEW CHOICE(S)9
  • 10. The next slides show the distribution of scores (by statement) from the Melcrum Summit audience. A quick summary of some of the key findings:•  Under two fifths (38%) of the audience believe cross business collaboration is a demonstrated priority for leaders within their company, while this number stands at only 29% for those leaders at ground level•  One third (34%) of participants disagreed that they have the right tools in place to achieve their desired collaborative outcomes within their organisation•  While a further 34% are confident they do have the right tools in place 69% do not agree their employees understand the purpose of each of these tools, and only 18% are confident their employees know how to use these tools effectively•  58% of respondents disagreed that their employees are trained or educated in the companies desired collaborative behaviours, while a further 54% don’t believe these behaviours are even rewarded or recognised•  Just under two thirds (61%) of people don’t believe they have a roadmap in place for the development of these tools. While 69% are not confident that suitable analytics are in place within their business for measuring the performance of these tools.10
  • 11. TOOLS AND TECHNOLOGYWe have the right tools in place (to achieve our desired collaborative outcomes) 32% 24% 22% 12% 10% 1 2 3 4 5 Strongly Disagree Strongly Agree11
  • 12. TOOLS AND TECHNOLOGYEmployees understand the purpose of each of the tools we have as part of a clearlydefined framework (social platform, traditional intranets, LMS…) 44% 25% 17% 9% 5% 1 2 3 4 5 Strongly Disagree Strongly Agree12
  • 13. TOOLS AND TECHNOLOGYEmployees know how to use these tools effectively 49% 17% 16% 14% 4% 1 2 3 4 5 Strongly Disagree Strongly Agree13
  • 14. TOOLS AND TECHNOLOGYWe have good analytics available to measure how effectively these tools are beingdeployed and used in the organisation 48% 21% 19% 9% 3% 1 2 3 4 5 Strongly Disagree Strongly Agree14
  • 15. TOOLS AND TECHNOLOGYWe have a roadmap for developing existing tools, and incorporating new ones to supportfuture business change 30% 31% 13% 14% 12% 1 2 3 4 5 Strongly Disagree Strongly Agree15
  • 16. CULTURAL READINESSCross business collaboration is a demonstrated priority for leaders in my company. 27% 22% 18% 17% 16% 1 2 3 4 5 Strongly Disagree Strongly Agree16
  • 17. CULTURAL READINESSCross business collaboration is a demonstrated priority for ground level leaders inmy company 31% 29% 21% 11% 8% 1 2 3 4 5 Strongly Disagree Strongly Agree17
  • 18. CULTURAL READINESSEmployees are trained/educated in the companys desired collaborative behaviours 31% 27% 19% 17% 6% 1 2 3 4 5 Strongly Disagree Strongly Agree18
  • 19. CULTURAL READINESSEmployees are rewarded and recognised for collaborative behaviours 30% 24% 19% 19% 8% 1 2 3 4 5 Strongly Disagree Strongly Agree19
  • 20. CULTURAL READINESSIn our culture – i.e. how we do things – we show our people that we value collaboration 28% 23% 21% 16% 12% 1 2 3 4 5 Strongly Disagree Strongly Agree20
  • 21. MATRIX DISTRIBUTION OF MELCRUM DELEGATES 25 20 15 0 5 10 15 20 25 10 5 0 Please contact nick.crawford@engagegroup.co.uk for your (free)21 bespoke collaborative readiness report to see where you appear on the matrix and receive recommendations for next steps
  • 22. THE COLLABORATIVE READINESS MATRIX CULTURAL READINESS 1 TECHNOLOGY / TOOLS22
  • 23. THE COLLABORATIVE READINESS MATRIX CULTURAL READINESS TECHNOLOGY / TOOLS 223
  • 24. KEY TRAITS OF COLLABORATIVE LEADERS I NV C S TI OLV H OLI IN G ACCOUNTABLE TRUSTING24
  • 25. THE OPPORTUNITY FOR IC TO OWN THIS 3 TAKEAWAYS: 1 OWN/SHAPE THE STRATEGY DEVELOPMENT START BY IDENTIFYING THE KEY DESIRED OUTCOMES 2 COLLABORATIVE READINESSWHERE ARE YOU CURRENTLY? WHAT CAN YOU INFLUENCE? HOW CAN THIS INFORM YOUR PLAN? 3 COLLABORATIVE LEADERSHIP WORK WITH HR/OD TO DEVELOP LEADERS, AND LOOK TO SHAPE FUTURE LEADERSHIP STRATEGY Please contact nick.crawford@engagegroup.co.uk for your (free) bespoke collaborative readiness report, based on the answers you gave at the 2012 Melcrum Summit.25
  • 26. Q&A Q&A26
  • 27. CONTACT US DR ANDY BROWN CEO PHONE +44 (0) 207 566 5600 EMAIL ANDY.BROWN@ENGAGEGROUP.CO.UK NICK CRAWFORD HEAD OF COLLABORATION AND SOCIAL BUSINESS MOBILE +44 (0) 7985 723 655 EMAIL NICK.CRAWFORD@ENGAGEGROUP.CO.UK ERIN ROWSOME CONSULTANT PHONE +44 (0) 207 566 5600 EMAIL ERIN.ROWSOME@ENGAGEGROUP.CO.UK27