Digital Kids Edu 2013: John West, CEO, The Whistle

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Defining Your Strategy

Defining Your Strategy

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  • 1. Entertain, inspire and equip the new generation with the critical life skills sports naturally provide: • Fitness & nutrition • Math & science • Self-confidence & teamwork “Authentic to kids, trusted by parents”
  • 2. REACH: • Kids on the screens where they spend 8 hours a day LEVERAGE: • Sports = #1 entertainment category • Pro athletes in a positive context CHALLENGE & REWARD: • Healthy behaviors • Involvement & participation ENGAGE: • Kids • Parents
  • 3. IN DISCUSSION (projected close): SIGNED: (Fall, 2013)(Fall, 2013) (Fall, 2013) (Fall, 2013) (Fall, 2013)
  • 4. 1970s 1980s 1990s today tomorrow cable/satellit e disruption OTT disruption
  • 5. TV shows & VODVideo on Gaming Consoles Mobile & Tablet Apps www.thewhistle.com