Digital Kids Summit 2013: Renee Weber, VP, Consumer Strategy and Research, The Marketing Store
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Digital Kids Summit 2013: Renee Weber, VP, Consumer Strategy and Research, The Marketing Store

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The Kids’ Perspective – An Onsite Focus Group, Digital Kids Summit

The Kids’ Perspective – An Onsite Focus Group, Digital Kids Summit

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  • We work with some of the biggest brands in the world and on the largest promotion in the world, The MONOPOLY game at McDonald’s.We are the largest toy company in the world. We make more toys each year than Mattel and Hasbro combined.We also specialize in youth and family marketing. Last year we launched the first-of-its kind lifestyle study of kids aged 6-12 across the globe, and this year we’ve done a deeper dive on the technology front on US kids and their usage of digital devices and media properties with our partner KidSay.
  • The Marketing Store is a global brand activation agency with expertise in youth and family marketing. We focus on all of the consumer touch points and channels outside of traditional media. We produce premiums and toys. We make the largest promotion in the country—The MONOPOLY Game at McDonald’s.We also specialize in youth and family marketing. Last year we launched the first-of-its kind lifestyle study of kids aged 6-12 across the globe, and this year we’ve done a deeper dive on the technology front on US kids and their usage of digital devices and media properties with our partner KidSay.
  • The Marketing Store is a global brand activation agency with expertise in youth and family marketing. We produce over 1 billion toys annually for promotions and retail.
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Digital Kids Summit 2013: Renee Weber, VP, Consumer Strategy and Research, The Marketing Store Digital Kids Summit 2013: Renee Weber, VP, Consumer Strategy and Research, The Marketing Store Presentation Transcript

  • LIVE Kids Panel: Let’s talk Digital… Digital Kids Conference San Francisco, 9/19/2013
  • Some of our clients
  • Who we areWe make the largest promotion in the country. 600 milliongame pieces with 0* mistakes. (*technically 99.99993228% accuracy.) We make connections between 280 brandsand millions of consumers each year. We make upwards of 1 billionproducts and toys each year.
  • What about _____? Devices Apps Favorite Website Social Media Cool New Stuff
  • Devices
  • Apps
  • App: Subway Surfer
  • What makes compelling games? • Align with classic play patterns • Simple, repetitive actions • Right level of challenge • Element of competition & instant feedback • Layered experience • Humor (a plus)
  • Favorite Website ?
  • Favorite Website
  • Elise’s Video
  • Jacob’s Video
  • Isabela’s Video
  • Antonio’s Video
  • Social Media
  • Cool New Stuff
  • Questions
  • Thank you! For digital kids essays: http://globalkidsstudy.com Contact: Renee Weber The Marketing Store renee.weber@tmsw.com www.themarketingstore.com