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Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
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Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy

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Creating Products and Services That Sell Well

Creating Products and Services That Sell Well

Published in: Economy & Finance, Business
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  • 1. TODAY’S YOUTH AND COMMERCE Highly engaged and social but difficult to convert Limited payment options for the youth market There are 80M U18’s in the US, almost none with a credit card 8-18 age group represents over $200Bn in purchasing power annually (in the USA alone) 2Piper Jaffray 2013 “Taking Stock with Teens” Market Research Project & 2012 Harris Poll
  • 2. 3 LEADING ENT. CO. FINED $3 MILLION For Violating Childrens’ Privacy NJ Sues App Developer For Alleged Violations of Children’s Online Privacy Protection Act IN THE NEWS Large technology company settles over children’s app bills $100,000,000 Investigated by United Kingdom government 8-Year-Old Girl Charged $1,400 For Buying Smurfberries In Capcom’s ‘Smurf’s Village for the Iphone DAUGHTER BUYS CAR ON EBAY Using Dad’s Iphone NEW GLOBAL SOCIAL MEDIA LAWSUIT Highlights trouble with under 18s and Virtual Currency NEW COPPA REGULATIONS In place as of July 1, 2013 FRIENDLY FRAUD Prevalent with youth shoppers
  • 3. VIRTUAL PIGGY IS THE SOLUTION Virtual Piggy is the safe way for kids and teens to save, shop and give online, within limits parents set. Competitive advantage over Non-VP merchants Reduce transactional friction Directly monetize and market to the under 18 demographic Limit charge backs and friendly fraud Access to greater base of potential users “With Virtual Piggy kids shop at their favorite sites ....think Paypal for kids.” 4
  • 4. 5 HOW IT WORKS - MERCHANT One stop youth engagement and monetization platform INTEGRATION -- Easy integration via Form POST or SOAP API methods -- Uses existing payment flow and gateway -- VP collects no funds, you remain the merchant of record CO-MARKETING -- Virtual Piggy can help with user acquisition and conversions. -- Our integrated campaigns drive traffic and transactions. MERCHANT PROMOTIONAL OFFERS -- Pushed to Virtual Piggy users in a CARU approved manner -- Allows under 13’s to receive messages via parent control
  • 5. 6 COPPA COMPLIANT SHOPPING One stop safe checkout with limited friction REGULAR CHECKOUT VIRTUAL PIGGY CHECKOUT - COPPA COMPLIANT Results in breach of COPPA and increased friction: • Cart Drop-off • Loss of sale • Friendly Fraud Youth skips filling out personal info. Virtual Piggy provides parent’s credentials to merchant. Select Checkout Select Checkout with Virtual Piggy Form of Payment Sign In Options Login to Virtual Piggy Account CC & Billing Info Shipping Info Review & Place Order Review & Place Order
  • 6. 7 HOW IT WORKS - CONSUMER Getting started with Virtual Piggy 1 2 SIGN UP Free for parents and youth, create a Virtual Piggy account with payment source and address. MANAGE Add a profile for each child, setting a monthly allowance and spending controls. PURCHASE Checkout with Virtual Piggy at approved stores, using only their username and password. DISCOVER Find new merchants via offers, gift cards and wish list. 43
  • 7. 8 VIRTUAL PIGGY DASHBOARD - CONSUMER a d e h i gf b c LEGEND a. Current Balance b. Savings c. Merchant Offers and Money Tips d. Youth Accounts e. Child Account Controls f. Gift Cards g. Wish List to send to family and friends h. One Time Deposits i. Transaction History
  • 8. CO-PROMOTION WITH VIRTUAL PIGGY ENGAGE THE UNDER 18 CONSUMER Access to a difficult demographic DRIVE TRAFFIC AND TRANSACTIONS Extend Customer LTV COMPETITIVE ADVANTAGE INCREASE BRAND AWARENESS Enhance Brand Loyalty 9
  • 9. 10 CO-MARKETING CLAIRE’S -- Co-promotion with Claire’s, Sony Pictures, and One Direction. -- Gave out 1.8M handouts in Claire’s (1500) Stores. -- Free One Direction “This is Us” movie tickets to Claire’s online customers. FATHEAD -- Every REAL.BIG. Fathead™ purchase from April - Nov includes a Virtual Piggy Fathead (100k distribution). -- 30% off promotion for all Virtual Piggy members. ZING/WARPED TOUR -- VP Booth at Vans Warped Tour all summer. -- Zing Revolution customers could use VP to checkout and get a free clear case. -- Virtual Piggy guitar picks given out at shows.
  • 10. 11 CO-MARKETING - GAMING HABBO -- Habbo members who register for Virtual Piggy get an exclusive rare Golden Pig and Piggy Flag in-game item. -- Habbo Reach: - More than 5,000,000 unique visitors in game monthly - 1.2 million fans on Facebook GAIA ONLINE -- Gaia Online users were offered various incentives to purchase Gaia Cash using Virtual Piggy. -- Visitors to the Virtual Piggy page within Gaia Online got free Virtual Piggy clothing for their in-game avatar. -- 60,781 Virtual Piggy shirts redeemed by Gaia users.
  • 11. 12 PAYMENT PROCESSORS PARTNER NETWORK RETAIL AND GAMING CHANNEL DIGITAL GIFT CARD CHANNEL$
  • 12. Jason Morrell jason@virtualpiggy.com 310-489-9035

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