Digital Kids Summit 2013: Jason Morrell, Director of Sales, Games, Virtual Piggy
TODAY’S YOUTH AND COMMERCE
and social but
difficult to convert
options for the
There are 80M
U18’s in the US,
almost none with
a credit card
8-18 age group
$200Bn in purchasing
(in the USA alone)
2Piper Jaffray 2013 “Taking Stock with Teens” Market Research Project & 2012 Harris Poll
For Violating Childrens’
NJ Sues App
For Alleged Violations of
Children’s Online Privacy
IN THE NEWS
Investigated by United
Charged $1,400 For
In Capcom’s ‘Smurf’s Village
for the Iphone
BUYS CAR ON
Using Dad’s Iphone
Highlights trouble with under
18s and Virtual Currency
NEW COPPA REGULATIONS
In place as of July 1, 2013
Prevalent with youth shoppers
VIRTUAL PIGGY IS THE SOLUTION
Virtual Piggy is the safe way for kids and teens to
save, shop and give online, within limits parents set.
Competitive advantage over
Reduce transactional friction
Directly monetize and market
to the under 18 demographic
Limit charge backs and
Access to greater base
of potential users
“With Virtual Piggy kids shop
at their favorite sites ....think
Paypal for kids.”
HOW IT WORKS - MERCHANT
One stop youth engagement and monetization platform
-- Easy integration via Form POST or SOAP API methods
-- Uses existing payment flow and gateway
-- VP collects no funds, you remain the merchant of record
-- Virtual Piggy can help with user acquisition and conversions.
-- Our integrated campaigns drive traffic and transactions.
MERCHANT PROMOTIONAL OFFERS
-- Pushed to Virtual Piggy users in a CARU approved manner
-- Allows under 13’s to receive messages via parent control
COPPA COMPLIANT SHOPPING
One stop safe checkout with limited friction
VIRTUAL PIGGY CHECKOUT - COPPA COMPLIANT
Results in breach of COPPA and increased friction:
• Cart Drop-off • Loss of sale • Friendly Fraud
Youth skips filling out personal info.
Virtual Piggy provides parent’s credentials to merchant.
with Virtual Piggy
Login to Virtual
HOW IT WORKS - CONSUMER
Getting started with Virtual Piggy
Free for parents and youth, create a
Virtual Piggy account with payment
source and address.
Add a profile for each child, setting a
monthly allowance and spending controls.
Checkout with Virtual Piggy at approved stores,
using only their username and password.
Find new merchants via offers, gift
cards and wish list.
VIRTUAL PIGGY DASHBOARD - CONSUMER
a. Current Balance
c. Merchant Offers and Money Tips
d. Youth Accounts
e. Child Account Controls
f. Gift Cards
g. Wish List to send to family and friends
h. One Time Deposits
i. Transaction History
CO-PROMOTION WITH VIRTUAL PIGGY
UNDER 18 CONSUMER
Access to a difficult demographic
DRIVE TRAFFIC AND
Extend Customer LTV
Enhance Brand Loyalty
-- Co-promotion with Claire’s, Sony
Pictures, and One Direction.
-- Gave out 1.8M handouts in Claire’s
-- Free One Direction “This is Us” movie
tickets to Claire’s online customers.
-- Every REAL.BIG. Fathead™ purchase
from April - Nov includes a Virtual Piggy
Fathead (100k distribution).
-- 30% off promotion for all Virtual Piggy
-- VP Booth at Vans Warped Tour all summer.
-- Zing Revolution customers could use VP to
checkout and get a free clear case.
-- Virtual Piggy guitar picks given out at shows.
CO-MARKETING - GAMING
-- Habbo members who register for Virtual
Piggy get an exclusive rare Golden Pig
and Piggy Flag in-game item.
-- Habbo Reach:
- More than 5,000,000 unique
visitors in game monthly
- 1.2 million fans on Facebook
-- Gaia Online users were offered various
incentives to purchase Gaia Cash using
-- Visitors to the Virtual Piggy page within
Gaia Online got free Virtual Piggy
clothing for their in-game avatar.
-- 60,781 Virtual Piggy shirts redeemed
by Gaia users.
RETAIL AND GAMING CHANNEL
DIGITAL GIFT CARD CHANNEL$