Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013
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Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013

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Beyond Winning & Losing: Designing Digital Toys for Kids

Beyond Winning & Losing: Designing Digital Toys for Kids

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 Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013 Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013 Presentation Transcript

  • DIGITAL TOYS FOR KIDS BY: BJÖRN JEFFERY
  • BACKGROUND
  • FOUNDERS FROM BONNIER R&D EMIL OVEMAR BJÖRN JEFFERY
  • ENTER: TOUCHSCREENS
  • BONNIER R&D + STEVE JOBS (RIP)Mag+ www.vimeo.com/bonnier
  • STARTING POINTS• Touch screen based• Fun for kids• Playing together• Stimulating creativity• Play tested
  • RESEARCH:PLAY, TOYS & GAMES
  • WHO IS OUT THERE?
  • TYPES OF PLAY MAKE- ACTIVE MANIPULATIVE CREATIVE LEARNING BELIEVEPhysical Dolls Construction Music BooksOutdoors Role-play Puzzles Arts & Crafts Games Sports Scenes Patterns Audio-Visual Skills
  • TYPES OF PLAY LEARNINGACTIVE MAKE- BELIEVE MANIPULATIVE CREATIVE
  • TOYS & PLAY. NOT JUST GAMES
  • UNGAMIFICATION”As they grow older, American children havelost their natural and spontaneous love ofplaying. Instead, they have forgotten how toenjoy the game with their focus on winning.”
  • BLOCKBUSTER TOYS
  • THIS ISTOCA BOCA
  • VISION: MAKE THE WORLD’S MOST MAGICAL,DIGITAL TOYS FOR KIDS15
  • TOCA BOCA BRAND• We’re a game play studio• We encourage self-expression and stimulate the imagination• We bring people together to play• We satisfy children’s emotional needs in new ways• We use new technical possibilities to empower children
  • OUR TOYS
  • PLAYING > GAMINGLEARNING > EDUCATION
  • DIGITAL TOYS FOR KIDSPRESCHOOL CREATIVE PLAY
  • APPLE WWDC 2012Toca Boca featured in Apple Worldwide Developers Conference 2012
  • THANKS!CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery +1 415 577 6349 // +46 705 66 19 46TRY OUR APPS - www.tocaboca.comFOLLOW US - www.tocaboca.com & twitter.com/tocaboca