Mobile commerce
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Mobile commerce






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  • International Telecommunication Union at USAfor issues that concern information and communication technologies
  • It’s more likely thatyou’ll forget your keysthan your mobile phonewhen you leave home inthe morning.
  • Technological innovations- Faster data transmission technologies and better mobile devices, enhanced data storage ,Cloud and better user-interface. Other factors- The increasing penetration of mobile phones is larger than the PC user base and is growing much faster in the society and the integration of world economiesM-commerce eliminates many time- consuming tasks.
  • Mobile Commerce is Exploding
  • Pervasiveness: With the use of wireless device, the user is able to receive information and conduct transactions anywhere, anytime.Accessibility: Since it is mobile, users can be contacted virtually on-the-go. Businesses can also limit their accessibility to a particular user or time.Localization: With the emergence of location based apps, user will be able to receive the information in correspondence to the location.Convenience: Easy portability due to wireless device.Easy Connectivity: Instant and easy connectivity with the emergence of 3G and 4G networks.Personalization: It is all your personal device and hence localization and personalizationcan create new business opportunity to reach and attract customers.Security: Based on the end user device, a certain level of inherent security is being offered.
  • The ProblemBuses in San Francisco have difficulty keeping to 20 minute schedule during rush hoursPosted schedule becomes meaninglessThe SolutionBus riders carrying Internet-enabled cell phone or PDA helps:Find estimated arrival time at each stop, digitally in real timeSoon location-based advertisements will pop up—you have time to get a cup of coffee before the bus arrives—Starbuck’s is 200 feet to the right
  • The possibilities of the “virtual” packaging have no limits. It provides a solution to:• consumer demand for additional information• limited space on packaging• static nature of pack information
  • Unlike Europe and Japan, Wireless networks in the US are based on several incompatible technologies (CDMA & TDMA standards).

Mobile commerce Presentation Transcript

  • 1. Presented by: Ahmed Atef Elnaggar Supervisor: Prof . Dr. Saad M. Darwish 1
  • 2. Overview  Mobile penetration (Global and Local)  Growth factors of M-commerce  M-Commerce definition & history  M-Commerce overtakes E-Commerce  Applications of M-Commerce  M-Commerce Framework  Major stakeholders in the Industry  Purchase cycle B2C  Opportunities & Limitations  Recommended sites & References 2
  • 3. Global Mobile penetration 3
  • 4. Global Mobile penetration 4
  • 5. Mobile penetration in Egypt 5
  • 6. Mobile penetration in Egypt 6
  • 7. Mobile penetration  So we can say everyone has a mobile phone.  Over the past 10 years mobile phones have changed the way that we live and work (All in one).  The mobile phone seems to give us more power.  People consider mobile phones as extensions of themselves.  So Market and developing business models should to exploit the huge profit and the potential revenue of this new market.  So Mobile commerce has become the latest topic for today.  While electronic commerce continues to phenomenal growth, mobile commerce is still in its infancy. 7
  • 8. Growth factors of M-commerce Technological innovations Faster data transmission technologies  Better mobile devices  Enhanced data storage &Cloud  Better user-interface Other factors The increasing penetration of mobile phones  Accessible any time any where  M-commerce eliminates many time- consuming tasks 8
  • 9. M-Commerce definition & history "Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and completed by using mobile (Cell-phone, PDA, Smart-phone) access to mobile communication networks over different technologies” .  Mobile Commerce Services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in Finland.  Since the launch of the iPhone, mobile Commerce has moved away from SMS systems and applications. (Mobile Commerce is Exploding) into actual 9
  • 10. M-Commerce Overtakes E-Commerce  Accessibility ( anytime on-the-go)  Localization ( anywhere)  Convenience  Easy Connectivity  Personalization ( your personal device)  Innovation :Can create new business opportunity to reach and attract customers.  Security 10
  • 11. M-Commerce Vs E-Commerce 11
  • 12. Applications of M-Commerce • • • • • • • • • • • • • Mobile Money Transfer Mobile ATM Mobile Ticketing Mobile vouchers, coupons ,loyalty cards Mobile Banking Mobile brokerage Auctions Mobile Browsing Mobile Purchases Mobile marketing and advertising NFC M-wallet And still counting….. 12
  • 13. NFC 13
  • 14. M-wallet 14
  • 15. Taxonomy of M- Commerce Applications  location based sensitive  Local maps  Local offers  Local weather  Tracking and monitoring (Next bus project)  Time critical  Flight departure  Stock market  Auctions  Controlled by the providers 15
  • 16. M-Commerce Framework 16
  • 17. Major stakeholders in the Industry  Technology developers  Device Manufacturers  Application Providers  Content Providers  Service providers (Operators)  Users 17
  • 18. 18
  • 19. Case Study (Products at hypermarket) 19
  • 20. 20
  • 21. Opportunities of M-Commerce 1. For Business • Extend the reach of business • Convert the buying impulse into a transaction • To offer customised services to consumers 2. For Consumer • Portability :Access a business anywhere • Instant connectivity: Stay connected • Localization :Access multimedia & location services • Personalization 21
  • 22. Limitations of M-Commerce • Accessibility expensive • Unresolved legal issues • Lack of national and international governmental regulations • Lack of mature methodologies to measure benefits • Customer resistance • Competition issues 22
  • 23. Technical Limitations • Standardization issues : Lack of universal standards • Smaller Displays : Inconvenient to navigate • Limited Storage Capacity: Unsuitable to carry large data • Limited Processing Memory:Programs freeze • Use of graphics limited • Limited Battery Capacity • Insufficient & limited bandwidth • Security issues 23
  • 24. Cont. Technical Limitations • Integration difficulties • Need for special Web servers  WAP and SMS limited to small number of characters and text.  Potential health hazards  Fear of radiation  Unsafe to drive and use wireless phone  Cell phones may interfere with sensitive medical devices (pacemakers) 24
  • 25. Challenges & Threats  Challenges Expectations of users increase Increased maturity of systems and processes It’s a new channel to be explored Many platforms, many technologies, many players  Threats “anytime, anywhere” increases transparency Price comparison (incl. barcode scanning) makes the market even more transparent, reaching full transparency (in B2C) Oligopoly/Cartels might appear 25
  • 26. Future of M-Commerce 26
  • 27. Future of M-commerce  According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries.  Africa ,Middle East ,China and the Indian will be the leading regions for national mobile money transfer services in 2014 (Money transfer service by mobile is launched 4-2013 at Egypt)  Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services  Therefore, the future of M- Commerce is very optimistic 27
  • 28. Conclusion  As m-commerce applications and wireless devices are evolving rapidly, one will take forward the other one towards empowering innovation, versatility and power in them.  Once m-commerce issues and challenges have been incorporated into the policies of a company, more benefits could be expected.  Therefore, in the future, research needs to focus on two aspect; the influences that determine the success of m-commerce and the benefits themselves. 28
  • 29. Recommended web site • Trend Predictions in 140 Characters • Mobile Trends 2020 II. coni- bio.html I. 29
  • 30. References 1. Mobile Commerce: opportunities and challenges A GS1 Mobile Com White Paper February 2008 Edition ( 2. Chang-tseh Hsieh: University of Southern Mississippi (2007 Volume 7 Issue 1). 3. 2016: The Future Value Chain (Global Commerce Initiative, Capgemini, Intel, 2006) 4. Breakthroughs in the European Mobile Payment Market (ATOS Origin, 2007) 5. Buellingen, F., Woerter, M. (2004) “Development perspectives, firm strategies and applications in mobile commerce,” Journal of Business Research, December, Vol. 57 Issue 12, pp.1402-1408. 30
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