So we can say everyone has a mobile phone.
Over the past 10 years mobile phones have changed the way
that we live and work (All in one).
The mobile phone seems to give us more power.
People consider mobile phones as extensions of themselves.
So Market and developing business models should to exploit
the huge profit and the potential revenue of this new market.
So Mobile commerce has become the latest topic for today.
growth, mobile commerce is still in its infancy.
Growth factors of M-commerce
Technological innovations Faster data transmission technologies
Better mobile devices
Enhanced data storage &Cloud
Other factors The increasing penetration of mobile phones
Accessible any time any where
M-commerce eliminates many time- consuming tasks
M-Commerce definition & history
"Mobile Commerce is any transaction, involving the
transfer of ownership or rights to use goods and
services, which is initiated and completed by using mobile
(Cell-phone, PDA, Smart-phone) access to mobile
communication networks over different technologies” .
Mobile Commerce Services were first delivered in 1997,
when the first two mobile-phone enabled Coca Cola
vending machines were installed in Finland.
Since the launch of the iPhone, mobile Commerce has
applications. (Mobile Commerce is Exploding)
M-Commerce Overtakes E-Commerce
Accessibility ( anytime on-the-go)
Localization ( anywhere)
Personalization ( your personal device)
Innovation :Can create new business
opportunity to reach and attract customers.
M-Commerce Vs E-Commerce
Applications of M-Commerce
Mobile Money Transfer
Mobile vouchers, coupons ,loyalty cards
Mobile marketing and advertising
And still counting…..
Taxonomy of M- Commerce Applications
location based sensitive
Tracking and monitoring (Next bus project)
Controlled by the providers
Major stakeholders in the Industry
Service providers (Operators)
Case Study (Products at hypermarket)
Opportunities of M-Commerce
1. For Business
• Extend the reach of business
• Convert the buying impulse into a transaction
• To offer customised services to consumers
2. For Consumer
• Portability :Access a business anywhere
• Instant connectivity: Stay connected
• Localization :Access multimedia & location
Limitations of M-Commerce
• Accessibility expensive
• Unresolved legal issues
• Lack of national and international
• Lack of mature methodologies to measure
• Customer resistance
• Competition issues
• Standardization issues : Lack of universal standards
• Smaller Displays : Inconvenient to navigate
• Limited Storage Capacity: Unsuitable to carry large
• Limited Processing Memory:Programs freeze
• Use of graphics limited
• Limited Battery Capacity
• Insufficient & limited bandwidth
• Security issues
Cont. Technical Limitations
• Integration difficulties
• Need for special Web servers
WAP and SMS limited to small number of characters
Potential health hazards
Fear of radiation
Unsafe to drive and use wireless phone
Cell phones may interfere with sensitive medical devices
Challenges & Threats
Expectations of users increase
Increased maturity of systems and processes
It’s a new channel to be explored
Many platforms, many technologies, many players
“anytime, anywhere” increases transparency
Price comparison (incl. barcode scanning) makes the
market even more transparent, reaching full
transparency (in B2C)
Oligopoly/Cartels might appear
Future of M-Commerce
Future of M-commerce
According to new analysis from Juniper Research,
consumer demand for mobile money transfer services
will see users exceed 500 million globally by 2014,
principally in developing countries.
Africa ,Middle East ,China and the Indian will be the
leading regions for national mobile money transfer
services in 2014 (Money transfer service by mobile is
launched 4-2013 at Egypt)
Sophisticated mobile financial services such as loans
and savings accounts can add to the attractiveness of
mobile money services
Therefore, the future of M- Commerce is very optimistic
m-commerce applications and wireless
devices are evolving rapidly, one will take
forward the other one towards empowering
innovation, versatility and power in them.
Once m-commerce issues and challenges have
been incorporated into the policies of a
company, more benefits could be expected.
Therefore, in the future, research needs to focus
on two aspect; the influences that determine the
success of m-commerce and the benefits
Recommended web site
• Trend Predictions in 140 Characters
• Mobile Trends 2020
1. Mobile Commerce: opportunities and challenges A GS1
Mobile Com White Paper February 2008 Edition
2. Chang-tseh Hsieh: University of Southern Mississippi (2007
Volume 7 Issue 1).
3. 2016: The Future Value Chain (Global Commerce Initiative,
Capgemini, Intel, 2006)
4. Breakthroughs in the European Mobile Payment Market
(ATOS Origin, 2007)
5. Buellingen, F., Woerter, M. (2004) “Development
perspectives, firm strategies and applications in mobile
commerce,” Journal of Business Research, December, Vol.
57 Issue 12, pp.1402-1408.