Solar 2010 – Conference & Exhibition
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Solar 2010 – Conference & Exhibition

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Several prominent experts in the Solar Energy sector participated in the event. The speakers included...

Several prominent experts in the Solar Energy sector participated in the event. The speakers included
• Alok Nigam – Head Business Development – Lanco Solar
• Jayant Deo – CEO – Indian Energy Exchange
• S K Kaila – Vice President, Maharishi Solar
• Sunil Jain – COO – Green Infra Ltd.
• Venkat Rajaraman – Chief Executive Officer, Su-kam Power Systems Ltd.

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  • Notes:Keep texts to the minimumLots of graphsSome good graphicsAny other visualSlide transition – at bottom and topic separators

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  • 1. Raising the Demand for Solar
    Narasimhan Santhanam,
    Director,
    Energy Alternatives India
    www.eai.in
  • 2. Solar Power…
    Smells and tastes no different from coal-based/natural gas power
    Is available no better than wind-based power
    Is not a baseload source as hydro power
    www.eai.in
  • 3. IT COSTS FOUR TIMES AS MUCH AS COAL, NATURAL GAS, WIND OR HYDRO
    www.eai.in
  • 4. AND YET
    WE WANT EVERYONE TO USE IT!
    www.eai.in
  • 5. Why?
    BECAUSE ITS POTENTIAL AS A FUTURE RENEWABLE ENERGY SOURCE IS IMMENSE
    www.eai.in
  • 6. But…
    How does one create demand for a commodity that costs four times the price at which it is available elsewhere?
    www.eai.in
  • 7. About EAI
    Leading Indian renewable energy business intelligence, market strategy consulting firm
    All primary renewable energy sectors – solar, wind, bio-fuels/biomass, waste-to-energy, small hydro
    Market research, entry and diversification strategy, economic, financial modeling and pre-feasibility analysis
    Professionals from IITs and IIMs, with renewable energy, industry research and economics backgrounds
    Based out of Chennai, India
    More at www.eai.in
    www.eai.in
  • 8. 5 Ways to Increase the Demand for Solar
    www.eai.in
  • 9. Product
    Place
    Positioning
    Price
    www.eai.in
  • 10. 1Let Go of Grid Solar PV Fixation“A man with only a hammer sees every problem as a nail” – Abraham Maslow
    www.eai.in
  • 11. Not Just PV, but also Thermal
    CSP (solar thermal) has higher efficiency than PV (21% vs. 17%)
    Power from CSP costs slightly less than PV
    Storing heat is less costly than storing electricity (using batteries could increase cost by over 75%)
    Use of thermal for heating and drying purposes is efficient (less losses as no conversion)
    www.eai.in
  • 12. Plethora of Solar Product Possibilities
    Solar Cookers International has rated India as the #1 country in the world in terms of solar cooking potential; estimated potential demand of 10 million solar cookers in this country
    India has less than 0.5 million solar water heaters. China has 25 million!
    www.eai.in
  • 13. Plethora of Solar Product Possibilities
    www.eai.in
  • 14. 2Take Solar Where ReallyNeeded“Stop selling. Start helping” - Zig Ziglar
    www.eai.in
  • 15. Take Solar to Unelectrified Villages
    Over 60,000 villages have no grid power
    TERI’s Lighting a Billion Lives (LaBL)
    SELCO’s success
    Innovative processes - Hybrid of biomass and solar?
    Innovative financial schemes
    www.eai.in
  • 16. Tale Solar to Areas with Long Power Cuts
    India’s peak power shortages are expected to worsen from:
    17% peak deficit in 2009 (23 GW gap), to
    25% peak deficit in 2015 (over 60 GW shortfall)
    Power disruptions cost over Rs 25,000 crores per year
    www.eai.in
  • 17. 3Position Solar diFFeRently“I took a child’s scribbling and sold it as abstract art” – Groucho Marx (att.)
    www.eai.in
  • 18. Position It against the Right Fuel(“Diesel Substitute”)
    Let solar PV be compared to diesel generated power; Economics almost the same, perhaps even better with govt subsidies
    Over 250,000 cell phone towers, consume about 2 billion litres of diesel per year. Move to solar will result in a reduction of 5 million tons of CO2 emissions and savings of US $1.4 billion in operating expenses.
    Irrigation Pumps - Promote micro-irrigation
    21 million irrigation pumps in India
    9 million run on diesel
    Areas like Andamans almost fully running on diesel power
    Diesel prices will continue increasing while solar prices will continue decreasing
    www.eai.in
  • 19. Position It as a Safer Fuel(“Healthy”)
    Over 80 million families in India use kerosene as a fuel
    Results in acute respiratory infections: influenza and pneumonia
    2.5 million people suffer severe burns each year primarily from upturned lamps
    Solar/LED provides far better white light than kerosene lamps, resulting in less eye strain
    www.eai.in
  • 20. Position It as the Anywhere Fuel(“Freedom”)
    Let it not be called solar electricity; let it be seen as “powering you anywhere”
    You cannot take the grid with you while on a mountain hike
    Mobile applications – phones, camping and related travel
    Using it where it is application specific – local refrigeration for preserving milk
    www.eai.in
  • 21. Position It as a Corporate Statement(“Responsibility”)
    Companies keen on making green statements out of both genuine concern and for branding
    Infosys has a CSR budget of Rs 20 Crores
    Facilitate such adoption by providing customized solutions and benefits
    Awards and recognition
    www.eai.in
  • 22. 4Provide External Stimuli“Governments should act when markets can’t” - Anon
    www.eai.in
  • 23. Stimuli Using Incentives
    Incentives
    REC
    CER
    F-I-T
    CDM
    Net Metering
    Other Financial Incentives
    www.eai.in
  • 24. Stimuli through Regulations
    Mandates such as the RPOs
    “Increase” the prices of substitutes
    Carbon tax
    Reduce subsidies for fossil fuels and provide it for solar
    www.eai.in
  • 25. 5Invent the Future "The best way to predict the future is to invent it." - Alan Kay
    www.eai.in
  • 26. Technology Innovations
    www.eai.in
  • 27. Financing Innovations
    Microfinance
    SKS Microfinance, India's largest MFI, offers solar lamps to its 5 million customers
    SELCO works with many microfinance institutions
    “Softer” Loans
    Already available for a range of consumer solar products (at interest rates 5% and below)
    Capital subsidies available along with soft loans
    Public-private Partnerships
    www.eai.in
  • 28. Raising the Demand for Solar
    1.Let Go of Grid Solar PV Fixation
    2. Take Solar Where Really Needed
    3.Position Solar Differently
    4. Provide External Stimuli
    5.Invent the Future
    www.eai.in
  • 29. “The significant problems that we face today cannot be solved with the same mentality that created them”
    Albert Einstein
    www.eai.in
  • 30. Let There be Sun!
    Narasimhan Santhanam,
    Director, Energy Alternatives India
    narsi@eai.in, Mob: +91-98413-48117
    www.eai.in
    www.eai.in