Juan Carlos Croston, Manzanillo International Terminal-Panama, Vice President of Marketing

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Juan Carlos Croston, Manzanillo International Terminal-Panama, Vice President of Marketing

  1. 1. Juan Carlos Croston VP Marketing – MIT Panama April 19th, 2010 MANZANILLO INTERNATIONAL TERMINAL – PANAMA CONTAINERS • RO-RO • BREAKBULK • PROJECT CARGO V:logosMITMIT... 2007 a.jpg
  2. 2. SSA INTERNATIONAL SSA International operations in Latin America Mexico, Colombia, Chile and Panama V:logosMITMIT... 2007 a.jpg
  3. 3. SHIPPING INDUSTRY ‐ REALITIES V:logosMITMIT... 2007 a.jpg
  4. 4. CURRENT ECONOMIC SITUATION What recovery?... V:logosMITMIT... 2007 a.jpg
  5. 5. CONTAINERSHIP TONNAGE GROWTH …AND MEASURES TAKEN TO OFFSET IT Shipping lines / shipowners are expected to leverage slow steaming and ship idling to offset the gap between supply and demand V:logosMITMIT... 2007 a.jpg charts by Alphaliner
  6. 6. FREIGHT RATES / UTILIZATION KEEP IMPROVING… V:logosMITMIT... 2007 a.jpg
  7. 7. … ALTHOUGH THERE ARE CLOUDS IN THE HORIZON… V:logosMITMIT... 2007 a.jpg
  8. 8. … AND THERE’S STILL THE “SMALL” ISSUE OF IDLE OVERCAPACITY Shipping lines lost around $20B during 2009 Strong pressure on vendors to assist with financial bleed Overcapacity/financial situation not likely to be solved until 2013 Currently, close to 10% of the  containership fleet is currently  idle/laid up:   $15B in unused assets V:logosMITMIT... 2007 a.jpg
  9. 9. ANY MORE SURPRISES? V:logosMITMIT... 2007 a.jpg
  10. 10. RELEVANT ITEMS IN THE AREA V:logosMITMIT... 2007 a.jpg
  11. 11. CARIBBEAN NETWORK ?? V:logosMITMIT... 2007 a.jpg
  12. 12. REGIONAL CHALLENGES WHERE WILL THE CARGO COME FROM? Europe/USA: Previous traditional sourcing markets Asia: Has replaced traditional markets Intra-regional commerce: A lot of mid- term potential (Brazil, Mexico, Colombia) Places like Panama and Jamaica building/upgrading distribution/logistics areas that will create additional cargo flows V:logosMITMIT... 2007 a.jpg
  13. 13. PANAMA? V:logosMITMIT... 2007 a.jpg
  14. 14. MIT DEVELOPMENT MIT: $550M invested up to date 1993 2010 1993 V:logosMITMIT... 2007 a.jpg
  15. 15. CUSTOMERS & CONNECTIVITY APL CSAV Hyundai Marine MOL Antillean Marine China Shipping K‐Line NYK CCNI Eukor King Ocean OOCL CMA‐CGM Hamburg‐Süd Maersk Line Seafreight Crowley Hapag‐Lloyd Marfret WWL REGIONAL COVERAGE FROM MIT V:logosMITMIT... 2007 a.jpg
  16. 16. Ports Container Throughput Panama 1989 – 2009 (TEUs) 2001‐2009  14% a.g. MIT starts  operations 1994‐2001  26% a.g. 1989‐1994  12% a.g. V:logosMITMIT... 2007 a.jpg
  17. 17. MIT LOGISTICS PARK 50,000 m² of current warehouse capacity 90,000 m² of projected total warehouse capacity V:logosMITMIT... 2007 a.jpg
  18. 18. VALUE-ADDED AREA V:logosMITMIT... 2007 a.jpg
  19. 19. PANAMA CANAL EXPANSION PROJECT V:logosMITMIT... 2007 a.jpg
  20. 20. COLON – PANAMA: A GROWING LOGISTICS HUB HEAVY EQUIPMENT  STORAGE &  REFURBISHMENT FUTURE  AIRPORT… COLON FREE  ZONE RAILROAD MIT LOGISTICS PARK V:logosMITMIT... 2007 a.jpg
  21. 21. OK… PANAMA! V:logosMITMIT... 2007 a.jpg
  22. 22. A WHOLE NEW ANCILLARY SERVICES BUSINESS MODEL Container repair Ship repair and maintenance Ship crewing Shipchandlers Waste management and disposal Water provision Agencies and representatives V:logosMITMIT... 2007 a.jpg
  23. 23. MARITIME AND LOGISTICS-RELATED COMPANIES WITH REGIONAL OFFICES IN PANAMA V:logosMITMIT... 2007 a.jpg
  24. 24. GREATLY IMPROVED CONNECTIVITY FOR PANAMA Port handling fees lowered by 50% Investment up to date of $1.5B in marine terminals in Panama Terminal productivity has increased 350% (from 10mph to an average of 35mph) Lower maritime freight rates, more direct connections and increased capacity Panama has more gantry cranes than either Mexico or Brazil! V:logosMITMIT... 2007 a.jpg
  25. 25. A REAL DISTRIBUTION PLATFORM V:logosMITMIT... 2007 a.jpg
  26. 26. HALF FULL… OR HALF EMPTY? V:logosMITMIT... 2007 a.jpg
  27. 27. PERCEPTION IS REALITY Consumers still need to perceive the recovery is getting to them… V:logosMITMIT... 2007 a.jpg
  28. 28. ALWAYS LEAVE SOME IN THE TANK FOR THE LONG RUN… “… if you're a leader putting 100% of yourself into the present, you could certainly shift 11th that to something like 75% or 80% and throw some time and energy into figuring out what your company's future could and should look like… inventing the future is one crucial definition of leadership.” Jack Welch, BusinessWeek, May 11th 2009 V:logosMITMIT... 2007 a.jpg
  29. 29. THANKS V:logosMITMIT... 2007 a.jpg

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