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Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
Do's and don'ts in online marketing
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Do's and don'ts in online marketing

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  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Transcript

    1. Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
    2. AGENDA <ul><li>Warming Up </li></ul><ul><li>Definition </li></ul><ul><li>Online Marketing Mix </li></ul><ul><li>Do’s & Dont’s </li></ul><ul><li>Summary </li></ul>
    3. WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    4. LEVEL 1 - BEGINNERS 1. Welke kant van Google kun je met SEA beïnvloeden? a = linkerzijde. b = rechterzijde.
    5. LEVEL 1 - BEGINNERS 2. In hoeveel tijd behaalde Facebook 250mm gebruikers ? a = 2,5 jaar. b = 9 maanden.
    6. LEVEL 1 - BEGINNERS 3. Hoe heet het nieuwe besturingssysteem van Nokia ? a = android. b = maemo.
    7. DEFINITION. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    8. DEFINITION Online Marketing = Internet Marketing = eMarketing = Promoten van de verkoop van producten en diensten via internet .
    9. THE ONLINE MARKETING MIX. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    10. INGREDIENTS BOUGHT CONTROLLED AFFECTED E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ Seeding Bannering Search Marketing Affiliate Marketing
    11. OBJECTIVES ROI IIMPACT High Traffic Leads/ Sales . CRM Loyalty . Low Brand Awareness . Brand Image . Short Long TERM IMPACT
    12. PLANNING ROI IIMPACT High Low Short Long TERM IMPACT
    13. DO’S & DONT’S.
    14. WEBSITE. DO 1: Clear Design
    15. WEBSITE. DO 2: Create Buzz
    16. WEBSITE. DON’T 1: Outdated
    17. WEBSITE. DON’T 2: Clutter & Ads
    18. SEARCH. DO 3: SEO Friendly
    19. SEARCH. DON’T 3: Forget SEA
    20. EMAIL MARKETING. DO 4: News how and when I want it
    21. EMAIL MARKETING. DON’T 4: Overkill!
    22. MOBILE. DO 5: Mobile integration
    23. MOBILE. DON’T 5: NO K.I.S.S.
    24. SOCIAL MEDIA. DO 6: Set up a Social Network for fans
    25. SOCIAL MEDIA. DO 7: Engage Twitter Community
    26. SOCIAL MEDIA. DON’T 6: Neglect your account
    27. SOCIAL MEDIA. DO 8: Set up a YouTube Channel
    28. SOCIAL MEDIA. DO 9: Involve LinkedIn community
    29. SUMMARY. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
    30. IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile Integration No K.I.S.S Involve LinkedIn community Set up social network Engage Twitter community Neglect account Set up YouTube Channel
    31. <ul><li>Klaas Weima :: Managing Director </li></ul><ul><li> </li></ul><ul><li> klaas@ energize.nl </li></ul><ul><li> klaas@ weima.org </li></ul><ul><li> @Klaas_Weima </li></ul><ul><li> klaas_weima </li></ul><ul><li> +31 (0)30-23 26 030 </li></ul>ENERGIZE. BOOSTING BRANDS CONTACT

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