Energifinal 8 12


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Energifinal 8 12

  1. 1. <ul><li>Getting to know all about us… </li></ul>
  2. 2. “ The energy of the mind is the essence of life.” – Aristotle We all know that…
  3. 3. There is the “kinetic” energy of a cultural movement; the “potential” energy of a fossil fuel. There is the “gravitational” energy between a brand and a consumer or two people falling in love. There is energy everywhere...
  4. 4. Our digital age, which includes search, games, mobile phones, data processing and the internet. Energy also fuels…
  5. 5. Energi Interactive harnesses energy from your brand, from consumers and from culture at large to create campaigns that cause an equal and opposite reaction.
  6. 6. It is meaning and relevance that truly creates fusion between your brand and the consumer .
  7. 7. It’s not just about delivering a single message. A great idea creates energy around your brand. energy = mass audience (creativity * communication)
  8. 8. Interactive strategy Creative Services Development and Technologies Account Management Media Deployment Content Creation Social Media Strategy Mobile & Gaming Executions Information Architecture Energi Interactive generates:
  9. 9. Mobile Application Development <ul><li>We have an appetite for apps that people can’t live without. By creating the latest and hottest mobile applications for Clients that connect their brands with people all day long is our calling card. </li></ul><ul><li>Whether you’re in market with a branding campaign, or trying to improve your retail presence – the Energi mobile product can help deliver the ROI you need. </li></ul><ul><li>The Energi mobile product has several key features: </li></ul><ul><li>• Push branding or retail messages </li></ul><ul><li>• Leverage the strengths of mobile devices - customer specific alerts and ability to access and update customer records </li></ul><ul><li>• Enable customers to take advantage of special offers, cash in mobile coupons, obtain additional and relevant information, and receive alerts about events. </li></ul><ul><li>There are several benefits for your company to use the Energi mobile marketing product: </li></ul><ul><li>• Highly interactive and personalized – immediate impact </li></ul><ul><li>• Send out custom-made and personalized multimedia campaigns to lists of targeted audiences- enabling customers to respond directly. </li></ul><ul><li>• Effectiveness – average SMS response rate is 15% versus 3.5% for traditional methods as direct mail </li></ul><ul><li>• Cross-medium form of marketing – complementary to press, radio, and TV advertising </li></ul>
  10. 10. eCRM <ul><li>We have created an effective eCRM 2.0 program that increases brand, visibility and awareness with social media integration. By incorporating a strong eCRM 2.0 strategy within all email and newsletter blasts you will: </li></ul><ul><ul><li>Open up your audience to expanded groups & contacts </li></ul></ul><ul><ul><li>Microtarget consumers through data mining </li></ul></ul><ul><ul><li>Create viral activities </li></ul></ul><ul><ul><li>Increase 2.0 presence and credibility </li></ul></ul><ul><ul><li>Create stronger eBrand </li></ul></ul><ul><li>The key features of the Energi eCRM platform include: </li></ul><ul><li>Track valuable customers and encourages them to do more business with the company </li></ul><ul><li>Push loyalty program, special offers, special pricing, special products, and other exclusive services </li></ul><ul><li>Integrated real-time information captures every order, every payment transaction, every shipment, every communication, and every aspect involving customer relationship, all in real-time- integrated with multi-channel sales, order engines and marketing engine </li></ul><ul><li>The added benefits of using this product include: </li></ul><ul><li>Customer support is made easy by virtue of having all relevant information in a single unified view </li></ul><ul><li>Increase marketing capabilities through gathering enhanced demographic data </li></ul><ul><li>Allows your group to profit from consumer profiles for new customer acquisition </li></ul><ul><li>Increase in customer loyalty </li></ul><ul><li>Be more responsive to competition because costs are lower and profits are higher due to streamlined operations </li></ul>
  11. 11. Social Media <ul><li>Social media allows brands and products to augment current marketing campaigns. Consumers have more power and say than ever in shaping brand messaging. The role that brands play online has significantly shifted and the way to engage your audience has changed. </li></ul><ul><li>We have designed digital tools allow for brands and their associated professionals to place their message into social networks. We build and maintain all elements of the 360 campaign social media campaign. Whether you are target a small niche market online or a larger group of people, we have the digital tools to tap into that market and help you reach your online objectives. </li></ul><ul><li>The Energi social media product has several key features: </li></ul><ul><li>Enables brands to shape their presence in social media and engage people in an authentic way </li></ul><ul><li>Expanding the company’s online identity </li></ul><ul><li>Giving customers’ the opportunity to associate themselves with the company and other customers </li></ul><ul><li>Engaging customers and the company in a two-way dialogue through message boards and forums </li></ul><ul><li>This benefits your overall marketing programs by: </li></ul><ul><li>New levels of consumer insights </li></ul><ul><li>New consumer interaction </li></ul><ul><li>Online ROI </li></ul><ul><li>Positive user generated content about your products </li></ul>
  12. 12. SEO/SEM <ul><li>Effective search is the most valuable tool in marketing today. A website is only as good as its visibility through searches. The major search engines (Yahoo!,Google, MSN and others) have developed “spiders” (computer programs), that search the indices containing the keywords of millions of web pages, when a query is executed. To be “found” in searches for your services, it is imperative your website meta, content and other website elements contain the keywords your potential consumers use to find services that can accommodate their needs. </li></ul><ul><li>The Energi SEO / SEM product has several key features: </li></ul><ul><li>Increases website visibility in search engine result pages </li></ul><ul><li>Focus on exact customer base by placing the business in front of those prospect clients at a time when they are actively searching for the product or service </li></ul><ul><li>SEO improves the volume or quality of traffic to a web site from search engines based on algorithm that factors web content, keywords and relevancy of website to search term </li></ul><ul><li>This benefits your overall marketing plan because: </li></ul><ul><li>SEM has low entry costs and is quick to implement </li></ul><ul><li>Achieves long term positioning, increased brand visibility, targeted traffic, and higher ranking </li></ul>
  13. 13. Energi Interactive is a partner company of GlobalHue – on the of the largest independent advertising agency’s in the country. We collaborate with a wide spectrum of business units to provide synchronized campaigns.
  14. 14. During the Black History Month season, we created a Mom-centric portal for Walmart. The site had over 140,00 hits and resulted in 100 media mentions.
  15. 15. To support Walmart’s sponsorship of the America I AM: The African American Imprint, we created an online campaign with multiple consumer touch points. The campaign has helped to generate higher levels of brand reputation.
  16. 16. We got college students to consider The Navy as a career move. In 2009, our microsite targeting the African- American market led to the most signed Officer contracts of any other marketing initiative.
  17. 17. Prospective travelers were offered a weekend of fun, music and entertainment through an online contest with the Steve Harvey Morning Show, beautifully designed email blasts and eye-catching banner ads. The Bermuda Music Festival email was released to 29,816 subscribers and has an open rate of 13% and a click-through-rate of 7.4%.
  18. 18. We’ve created and directed energy for a wide-range of clients including: the Bermuda Department of Tourism, Fedex, and The Census (to name a few).
  19. 19. Carl Izzi - President Energi Interactive (248) 223-8990 [email_address] Energi Interactive Detroit 4000 Town Center, Suite 1600 Southfield, MI 48075 Phone: 248.223.8900 Fax: 248.304.5960