Ending homelessness in the Nepean A hearts and mind campaign Stephanie Brennan Convener NCAH, on behalf of homelessness se...
<ul><li>Why? </li></ul><ul><ul><li>the problem & the traditional solution </li></ul></ul><ul><ul><li>motivation </li></ul>...
<ul><li>Campaign </li></ul><ul><li>Movement (n.)  </li></ul><ul><li>crusade, operation, drive, progress, change, developme...
<ul><li>1. Developing the WHY </li></ul><ul><ul><li>the problem & the traditional solution </li></ul></ul><ul><ul><li>moti...
<ul><li>The problem: </li></ul><ul><li>Housing crisis has intensified </li></ul><ul><li>Homelessness system can not meet t...
<ul><li>Housing crisis has intensified: </li></ul><ul><li>Mortgagee repossessions </li></ul><ul><li>Lack of affordable hou...
<ul><li>Homelessness system can’t meet the need: </li></ul><ul><li>Crisis /transitional housing accommodation full </li></...
<ul><li>The traditional solution: </li></ul><ul><li>Build more shelters and hostels </li></ul><ul><li>Fund more/better cri...
<ul><li>Developing motivation </li></ul><ul><li>I don’t want to be part of the problem anymore… </li></ul><ul><li>I want t...
<ul><li>2 . Developing the WHAT? </li></ul><ul><li>Research & advice </li></ul><ul><li>A new approach </li></ul><ul><li>Ke...
<ul><li>Research & advice: </li></ul><ul><li>what’s worked elsewhere? </li></ul><ul><li>asking for help  </li></ul><ul><li...
<ul><li>A new approach: </li></ul><ul><li>A Housing First rather than a Housing Ready approach </li></ul><ul><ul><li>Perma...
<ul><li>Key campaign goals </li></ul><ul><li>A radical transformation of  the Nepean homelessness system to develop a Hous...
<ul><li>Undertake Mapping process </li></ul><ul><li>Map the service system ( all stakeholders if possible) </li></ul><ul><...
<ul><li>Develop the program </li></ul><ul><li>Nepean Wentworth Supportive Housing by 2012 </li></ul><ul><li>Project 40 fir...
<ul><li>3. Developing the HOW? </li></ul><ul><li>Changing the culture </li></ul><ul><li>Selling the message  </li></ul>A H...
<ul><li>Changing the Culture: </li></ul><ul><li>Education  </li></ul><ul><li>One-on-one </li></ul><ul><li>Targeting influe...
<ul><li>Education: </li></ul><ul><li>Hold big Forums – White Paper directions, Dr Guy Johnson, Housing 1 st  & young peopl...
<ul><li>One on One </li></ul><ul><li>Develop key points with triggers connecting you to your motivation </li></ul><ul><li>...
<ul><li>Target Influencers </li></ul><ul><li>From your mapping identify key influencers </li></ul><ul><li>Politicians, com...
<ul><li>Develop Champions </li></ul><ul><li>Identify  key structures from your mapping process </li></ul><ul><li>Develop i...
<ul><li>Nepean Champions </li></ul><ul><li>My exec (esp Steph & Kerry) –  support & advice to me </li></ul><ul><li>Lee & A...
<ul><li>Opportunities for participation </li></ul><ul><li>Set up new structures for delivery of new program </li></ul><ul>...
<ul><li>New Nepean structures  </li></ul><ul><li>Consortium of over 35 homelessness organisations </li></ul><ul><li>NCAH i...
<ul><li>Selling the Message  </li></ul><ul><ul><li>Language </li></ul></ul><ul><ul><li>Key messages </li></ul></ul><ul><ul...
<ul><li>Language & key messages </li></ul><ul><ul><li>language – simple, connected to strong feeling </li></ul></ul><ul><u...
<ul><li>Targeted Information strategies  </li></ul><ul><li>Info Sheets to de-mystify issues in clear language </li></ul><u...
<ul><li>The radical change required to end homelessness needs to capture everyone’s hearts and minds. </li></ul><ul><li>It...
<ul><li>There is room for every organisation, big or small. </li></ul><ul><li>We can do it together. </li></ul><ul><li>We ...
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Yaa Conference Presentation 09 Steph Brennan

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Yaa Conference Presentation 09 Steph Brennan

  1. 1. Ending homelessness in the Nepean A hearts and mind campaign Stephanie Brennan Convener NCAH, on behalf of homelessness services in Nepean region
  2. 2. <ul><li>Why? </li></ul><ul><ul><li>the problem & the traditional solution </li></ul></ul><ul><ul><li>motivation </li></ul></ul><ul><li>What? </li></ul><ul><ul><li>A new approach </li></ul></ul><ul><ul><li>Key campaign goals </li></ul></ul><ul><ul><li>The mapping process </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>Changing the culture </li></ul></ul><ul><ul><li>Selling the message </li></ul></ul>A Hearts and Mind Campaign YAA Conference 2009
  3. 3. <ul><li>Campaign </li></ul><ul><li>Movement (n.) </li></ul><ul><li>crusade, operation, drive, progress, change, development </li></ul><ul><li>Fight (v.) </li></ul><ul><li>work, struggle, act, graft, labour, effort, bring about </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  4. 4. <ul><li>1. Developing the WHY </li></ul><ul><ul><li>the problem & the traditional solution </li></ul></ul><ul><ul><li>motivation </li></ul></ul>A Hearts and Mind Campaign YAA Conference 2009
  5. 5. <ul><li>The problem: </li></ul><ul><li>Housing crisis has intensified </li></ul><ul><li>Homelessness system can not meet the need </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  6. 6. <ul><li>Housing crisis has intensified: </li></ul><ul><li>Mortgagee repossessions </li></ul><ul><li>Lack of affordable housing </li></ul><ul><li>Private rental vacancies at all-time low </li></ul><ul><li>Public housing stock diminished </li></ul><ul><li>Low-income individuals/ families squeezed </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  7. 7. <ul><li>Homelessness system can’t meet the need: </li></ul><ul><li>Crisis /transitional housing accommodation full </li></ul><ul><li>Exit housing logjam </li></ul><ul><li>Temporary Accommodation - band aid solution, what then? </li></ul><ul><ul><li>We can’t provide long-term intensive support to those needing it </li></ul></ul><ul><ul><ul><li>(eg those with ‘high/ complex-needs’, young people, those dealing with trauma, chronically homeless) </li></ul></ul></ul>A Hearts and Mind Campaign YAA Conference 2009
  8. 8. <ul><li>The traditional solution: </li></ul><ul><li>Build more shelters and hostels </li></ul><ul><li>Fund more/better crisis or short-term accommodation </li></ul><ul><li>Fund more & more Temporary Accommodation places </li></ul><ul><li>Fund more soup kitchens & meal programs….. </li></ul><ul><li>These don’t provide a permanent solution on their own </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  9. 9. <ul><li>Developing motivation </li></ul><ul><li>I don’t want to be part of the problem anymore… </li></ul><ul><li>I want to put everything I have into working with others to end homelessness </li></ul><ul><li>…… .the WHY part of developing the campaign </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  10. 10. <ul><li>2 . Developing the WHAT? </li></ul><ul><li>Research & advice </li></ul><ul><li>A new approach </li></ul><ul><li>Key campaign goals </li></ul><ul><li>Undertake mapping process </li></ul><ul><li>Develop the program </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  11. 11. <ul><li>Research & advice: </li></ul><ul><li>what’s worked elsewhere? </li></ul><ul><li>asking for help </li></ul><ul><li>rigorous methodologies </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  12. 12. <ul><li>A new approach: </li></ul><ul><li>A Housing First rather than a Housing Ready approach </li></ul><ul><ul><li>Permanent supportive housing to chronically homeless </li></ul></ul><ul><ul><li>Support to keep individuals/ families becoming homeless </li></ul></ul><ul><li>Develop a 10 yr plan to end homelessness </li></ul><ul><ul><li>Coordinate the resources of the whole service system </li></ul></ul>A Hearts and Mind Campaign YAA Conference 2009
  13. 13. <ul><li>Key campaign goals </li></ul><ul><li>A radical transformation of the Nepean homelessness system to develop a Housing First response to homelessness </li></ul><ul><li>The establishment of a Regional Task Force whose purpose is to develop a 10 yr plan to end homelessness </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  14. 14. <ul><li>Undertake Mapping process </li></ul><ul><li>Map the service system ( all stakeholders if possible) </li></ul><ul><li>Map the key players( pollies, community leaders, organisations) </li></ul><ul><li>Map past & present homelessness activities (eg Council reports, Affordable Housing sub-groups, fund-raising by Lions & Rotary) </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  15. 15. <ul><li>Develop the program </li></ul><ul><li>Nepean Wentworth Supportive Housing by 2012 </li></ul><ul><li>Project 40 first stage as demonstration </li></ul><ul><li>Project 40 Blue Mountains start-up Sept 09 (4 Corners) </li></ul><ul><li>Use successful NYHS pilot as model </li></ul><ul><li>Wentworth Community Housing provides 150 properties </li></ul><ul><li>SAAP & other services realign current resources </li></ul><ul><li>Develop business case for funding </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  16. 16. <ul><li>3. Developing the HOW? </li></ul><ul><li>Changing the culture </li></ul><ul><li>Selling the message </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  17. 17. <ul><li>Changing the Culture: </li></ul><ul><li>Education </li></ul><ul><li>One-on-one </li></ul><ul><li>Targeting influencers </li></ul><ul><li>Developing champions/ advocates </li></ul><ul><li>Setting up new structures </li></ul><ul><li>Opportunities for participation </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  18. 18. <ul><li>Education: </li></ul><ul><li>Hold big Forums – White Paper directions, Dr Guy Johnson, Housing 1 st & young people </li></ul><ul><li>Interagencies as educational opportunities </li></ul><ul><li>Meetings as educational opportunities </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  19. 19. <ul><li>One on One </li></ul><ul><li>Develop key points with triggers connecting you to your motivation </li></ul><ul><li>listen and take on board concerns </li></ul><ul><li>Seek other’s ideas – they could be better! </li></ul><ul><li>Ask them to be your ally </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  20. 20. <ul><li>Target Influencers </li></ul><ul><li>From your mapping identify key influencers </li></ul><ul><li>Politicians, community leaders etc </li></ul><ul><li>create opportunity for one-on-one </li></ul><ul><li>Ask for their support </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  21. 21. <ul><li>Develop Champions </li></ul><ul><li>Identify key structures from your mapping process </li></ul><ul><li>Develop individuals within those structures as champions or advocates </li></ul><ul><li>Give them task of targeting others one-on-one and delivering key messages to groups </li></ul><ul><li>Develop ‘groups’ of champions responsible for helping to change culture </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  22. 22. <ul><li>Nepean Champions </li></ul><ul><li>My exec (esp Steph & Kerry) – support & advice to me </li></ul><ul><li>Lee & Adrian from NYHS – showing what worked </li></ul><ul><li>3 SAAP Managers Blue Mountains – get Project 40 up </li></ul><ul><li>Deb – Nepean DoCS – help overcome DoCS concerns </li></ul><ul><li>Ryn & Vesna – BM & Penrith– get Council support </li></ul><ul><li>Nick – Wentworth Comm Housing – negotiations </li></ul><ul><li>Richard Eastmead – Good Guys – business on board </li></ul><ul><li>Sue & Vicki – Marist YC – auspicing project support </li></ul><ul><li>Specific local politicians – agreed to be advocates </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  23. 23. <ul><li>Opportunities for participation </li></ul><ul><li>Set up new structures for delivery of new program </li></ul><ul><li>Ensure action-based </li></ul><ul><li>Ensure opportunities for participation for all stakeholders </li></ul><ul><li>Use new and existing structures to formalise opportunities for widespread participation </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  24. 24. <ul><li>New Nepean structures </li></ul><ul><li>Consortium of over 35 homelessness organisations </li></ul><ul><li>NCAH interim management team </li></ul><ul><li>Project 40 BM Steering Group </li></ul><ul><li>Project 40 BM Coordination Group </li></ul><ul><li>Regional Taskforce on Homelessness </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  25. 25. <ul><li>Selling the Message </li></ul><ul><ul><li>Language </li></ul></ul><ul><ul><li>Key messages </li></ul></ul><ul><ul><li>Segmenting your audience </li></ul></ul><ul><ul><li>Tailoring message – information strategies </li></ul></ul><ul><ul><li>What you want them to do </li></ul></ul><ul><ul><li>Gaining support </li></ul></ul>A Hearts and Mind Campaign YAA Conference 2009
  26. 26. <ul><li>Language & key messages </li></ul><ul><ul><li>language – simple, connected to strong feeling </li></ul></ul><ul><ul><li>Key messages – change over time </li></ul></ul><ul><ul><li>Eg our homelessness system isn’t working, the housing market has failed ..to.. It is possible to end homelessness by working together on a 10 year plan </li></ul></ul>A Hearts and Mind Campaign YAA Conference 2009
  27. 27. <ul><li>Targeted Information strategies </li></ul><ul><li>Info Sheets to de-mystify issues in clear language </li></ul><ul><li>Generic info widely available through website </li></ul><ul><li>Reinforce key messages in each resource </li></ul><ul><li>Targeted Info – eg MOU for Taskforce appropriate format for government, Council </li></ul><ul><li>Briefing notes for politicians </li></ul><ul><li>Terms of Reference etc appropriate for new structures </li></ul><ul><li>Include actions readers can participate in </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  28. 28. <ul><li>The radical change required to end homelessness needs to capture everyone’s hearts and minds. </li></ul><ul><li>It requires a crusade, labour, effort, drive </li></ul><ul><li>(a campaign) to bring this about. </li></ul><ul><li>In the Nepean we’re aiming to bring everyone with us. </li></ul>A Hearts and Mind Campaign YAA Conference 2009
  29. 29. <ul><li>There is room for every organisation, big or small. </li></ul><ul><li>We can do it together. </li></ul><ul><li>We can end homelessness! </li></ul>A Hearts and Mind Campaign YAA Conference 2009
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