Dos Banderas Sangrita
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Dos Banderas Sangrita

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Most people are not aware that traditionally premium tequila is served separately with sangrita, a beverage created to accompany tequila to enhance the drinking experience. Usually they are......

Most people are not aware that traditionally premium tequila is served separately with sangrita, a beverage created to accompany tequila to enhance the drinking experience. Usually they are alternately sipped, but can be mixed together in slightly different proportions. Dos Banderas Sangrita is sweetened with natural agave nectar and sugar and free of high fructose corn syrup.

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Transcript

  • 1. Dos Banderas was founded by two friendswho regularly traveled to Mexico onbusiness. Independently, both embracedthe language, the culture, and the variousways of enjoying good tequila.
  • 2. Most people are notaware that traditionallypremium tequila is servedseparately with sangrita, abeverage created toaccompany tequila toenhance the drinkingexperience. Usually theyare alternately sipped, butcan be mixed together inslightly differentproportions.
  • 3. THE OPPORTUNITY.Good, fresh tasting sangrita was notreadily available in the U.S. so one of thefriends got an authentic recipe while inMexico City, and started making it for hisown enjoyment, and for friends.
  • 4. THE BEGINNING.One night a er considerable talk, andpossibly too many tequilas the twofriends decided to start a company toproduce sangrita so people who enjoypremium tequila could  enjoy theauthentic, traditional Mexicanexperience. A company was formed, aname was chosen, the recipe wascommercialized, and the product wasmanufactured.
  • 5. THE PROCESS.A lot was learned in the early days of“Dos Banderas”, and changes occurred asexperience was gained. Among them thebo le size was increased to bigger 32ounce bo les, and the recipe wasreformulated. Dos Banderas Sangrita isnow sweetened with a majority oforganic agave nectar. It has NO HIGHFRUCTOSE CORN SYRUP, andcontains only fruit and vegetable juices. e result is a low calorie, very natural,great tasting beverage.
  • 6. THE POSITION.Positioned as a high-end sangritatargeted towards 25-60 year olds, DosBanderas sangrita can ful ll anyoccasion: from high-end cocktail partiesto providing a new twist on the BloodyMary.
  • 7. Continued experimentation uncovered four great ways to enjoy Dos Banderas Sangrita. MIXED WITH TEQUILASIPPING -4 or 5 partsPour equal amounts Dos Banderas Sangritaof premium tequila, - 1 part premium tequilaand chilled sangrita Mix and serve in a shortinto two separate cocktail glass over ice withglasses. Alternately a slice of lime. A sprig ofsip them. Tequila rst. cilantro, optional.MIXED WITH VODKA STAND ALONEA new, lighter, less lling Non-alcoholic. Savor thetwist on the Bloody Mary. delicious taste of sangritaMix one part vodka with 4 by itself. Serve in aparts sangrita. Serve in a glass over ice with a slice ofglass over ice with a slice of lime.lime.
  • 8. Dos Banderas Sangrita.A Uniquely Different, NaturallySweetened, Low Calorie Beverage.