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It’s All in the Details
The Inner Workings of a Large-Scale Media Project.
Presenters
Liz Neely, Art Institute of Chicago
@lili_czarina, @artinstitutechi


Scott Sayre, Sandbox Studios
@zbartrout


Kyle Jaebker, IMA Lab
@kjaebker

#mcn2012deets                         2
Project Goals
• Enliven the European Decorative Arts Galleries
• Engage and entertain the visitors
• Tell the rich histories and stories of these works

And..
• Develop an authoring system connected to
  collection management and re-usable in other
  galleries
• Open Source

#mcn2012deets                                          3
Challenges




#mcn2012deets   4
We needed help..




#mcn2012deets      5
LaunchPad Project Management
Scott Sayre, Sandbox Studios
@zbartrout
LaunchPad Project Management
1.   Developing requirements
2.   Formation of teams
3.   Developing content and workflow
4.   Developing software
5.   Testing and revision
6.   Building infrastructure



#mcn2012deets                          7
1. Defining the Application
•   Object selection
•   Documentation assessment
•   Object analysis
•   Existing tools and lessons
•   Story telling tools and devices
•   Wireframes



#mcn2012deets                         8
Object Selection




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Documentation Assessment




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Object Analysis




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Existing Tools and Influences
Pachyderm




#mcn2012deets                   12
Existing Tools and Influences
AIC Online Scholarly Catalog “OSCI”




#mcn2012deets                         13
Existing Tools and Influences
TAP Tours Authoring Tool




#mcn2012deets                   14
Wireframe Development




#mcn2012deets           15
2. Formation of Teams
1 Management team – Oversaw and managed overall project and
    relationship with the funder.
2   Core Content team – Defined content and media plan for each
    object and developed checklists, production and permission
    requests.
3   Content Production team – Produced required supporting
    media, manages workflow, schedule and development of standard
    processes.
4   Software Development team – Managed the production and
    testing of the authoring and delivery software as well as interface
    related design.
5   Infrastructure team – Manages hardware, furniture and utility
    (power, network, lighting) design, construction and installation.



#mcn2012deets                                                             16
Management Team – EDA
Responsibilities
1) Managed funder relationship
2) Defined and managed scope of program
3) Defined core components
4) Defined and managed workflow
5) Address administrative issues and obstacles
6) Managed project budget
7) Reviews completed work




                                                 17
#mcn2012deets                                    17
Funder Relations




                   18
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Core Content Team
The ‘hive’ of activity happens with the 3 Core Content contributors
– sometimes meeting 4-5 times per week.
                                   Digital Information & Access
                             •   Identify where multimedia is appropriate
                             •   Find sources for artist talent to produce
                                 media
                             •   Manage contracts with media talent
                             •   Oversee the multimedia production
                                 process and budgets


                  Curatorial                                             Education
                                                        •   Identify stories and tour stops that will
•   Object Research
                                                            best resonate with audiences
•   Liaison with curator in charge of project
                                                        •   Ensure language and tone are appropriate
•   Drafts story and other texts
                                                            for the galleries
•   Identifies comparative illustrations
                                                        •   Assist in authoring drafts for stories
•   Reviews revisions




                                                                                                   19
#mcn2012deets                                                                                      19
Core Content Team
.                                  Digital Information & Access
                             •   Identify where multimedia is appropriate
                             •   Find sources for artist talent to produce
                                 media
                             •   Manage contracts with media talent
                             •   Oversee the multimedia production
                                 process and budgets


                  Curatorial                                             Education
                                                        •   Identify stories and tour stops that will
•   Object Research
                                                            best resonate with audiences
•   Liaison with curator in charge of project
                                                        •   Ensure language and tone are appropriate
•   Drafts story and other texts
                                                            for the galleries
•   Identifies comparative illustrations
                                                        •   Assist in authoring drafts for stories
•   Reviews revisions



                                      Publications & Editorial
                             •   Edit all written copy
                             •   Manage rights requests
                             •   Produce labels

                                                                                                   20
#mcn2012deets                                                                                      20
Core Content Team -Training
•   Interpretive writing
•   Thinking from a media perspective
•   Authoring and non-print media
•   Multimedia provenance




                                        21
#mcn2012deets                           21
Core Content Team
Multimedia Interpretation Worksheet
Techniques
                             Contextualize
Examine/Manipulate           • Historical Context
• Turn it around             • Physical context
• Open it up                 • Use
• Disassemble it
• Zoom in/Magnify            Care and Preservation
• Details                    • Restoration
• Tour
                             Process/Creation
Compare                      • Construction
• Like items                 • Materials
• Unlike items/differences   • Technique



                                                     22
#mcn2012deets                                        22
Content Production Team
Training – Multimedia Interpretation
Techniques (cont.)

Reference/Documentation   Voices
• Interpretation          • Talking heads
• Biography               • Interviews involving props
• Bibliography            • Other experts and sources
• Provenance
• Location/Maps
• Movement
• Glossary
• Timeline


                                                         23
#mcn2012deets                                            23
Content Production Team
Training – Multimedia Interpretation
Potential Tools

Media              Personalization
• Images           • Communicate
• Animation        • Collect
• Interactions     • Share
• Audio
• Video
• Text



                                       24
#mcn2012deets                          24
Content Summary Sheets




                         25
#mcn2012deets            25
Core Content Reporting




                         26
#mcn2012deets            26
Editorial – Program Style Guide


                              Object#_TO
                              Related Teaser Object



                         DT: Display Title, Date
                         Entered as regular case, not
                         CAPs




                           TO: Teaser Object Text
                           Word Count: 80
                                                    27
#mcn2012deets                                       27
Publications – Editorial, Image Licensing




                                       28
#mcn2012deets                          28
Content Production Team
This team addressed cross-departmental issues and workflows
needed to produce media for the publication.

                  Imaging                     Media Production


                Art Handling                     Curatorial


      Digital Information & Access               Education


                                 Management




                                                                 29
#mcn2012deets                                                    29
Imaging




#mcn2012deets   30
360 Object Rotations




#mcn2012deets          31
Videography




#mcn2012deets   32
Masking




#mcn2012deets   33
3D Modeling and Animation




#mcn2012deets               34
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#mcn2012deets   40
Software Development Team
This team met bi-weekly to agile process and discuss priorities.



                      Digital Information & Access



                               IMA Labs




                                                                   41
#mcn2012deets                                                      41
Software Development




                       42
#mcn2012deets          42
Testing and Revision
• Prototype testing




#mcn2012deets          43
Infrastructure Team
This team met as needed.
Responsibilities: Networking, Electrical, Mounting, Furniture

     Design and Construction             Digital Information & Access


                         Information Services




                                                                        44
#mcn2012deets                                                           44
Installation Mapping




#mcn2012deets          45
Installation Options




#mcn2012deets          46
Furniture Design




#mcn2012deets      47
iPad Enclosures




#mcn2012deets     48
#mcn2012deets   49
Furniture design




#mcn2012deets      50
Testing and Revision
• Installation testing




#mcn2012deets            51
Yay team!



#mcn2012deets               52
Part of the TEAM …




#mcn2012deets        53
Some More of the TEAM …




#mcn2012deets             54
And Even More of the TEAM !!!




#mcn2012deets                   55
Results
#mcn2012deets   57
#mcn2012deets   59
#mcn2012deets   60
Content Authoring Stats
•   190 unique stories
•   26 videos
•   4 animations
•   21 „360‟ degree object rotations
•   > 500 comparative illustrations
•   > 300 guide tour stops



#mcn2012deets                          62
Manipulating Images:
Sèvres Tea Kettle




#mcn2012deets          63
#mcn2012deets
Patrick Edwards
Ubaldo Vitali
Engaging Artists: Ubaldo Vitali
Ubaldo Vitali




#mcn2012deets
Noreen Czosnyka
Yuki Nyhan
Engaging Artists: Yuki Nyhan




#mcn2012deets
#mcn2012deets   71
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#mcn2012deets   78
Authoring Tool




#mcn2012deets
Moving Forward




#mcn2012deets    80
#mcn2012deets   81
http://bit.ly/RwH8oz
#mcn2012deets
THE NUTS & BOLTS
How technology helped bring LaunchPad together.




                                 Photo by Flickr user josephrobertson
#mcn2012deets                                                     83
Requirements
•   Open Source Software usage
•   Easy authoring environment
•   Integration with Collection Management
•   Beautiful and Performant Kiosk App
•   Scalable to multiple galleries/many objects
•   Authors ability to preview content



#mcn2012deets                                 84
Workflow
•   Iterative development
•   App and Authoring tools built at same time
•   Bi-Weekly Check-ins with all stakeholders
•   Updates pushed from IMA to AIC so
    changes can be tested and iterated on
    quickly



#mcn2012deets                                85
Can we leverage existing tools?




                     Photo by Flickr user OZinOH
#mcn2012deets                                      86
Why TAP & TourML
• Content analysis made it a
  clear fit for the TourML
  schema (stops, assets,
  and connections)
• IMLS funded grant for TAP allowed updates
  to the project to be leveraged by LaunchPad
• Allowed focus on Kiosk App and Authoring
  interface since TAP provided the
  architecture

#mcn2012deets                                   87
Authoring Tools
• Built on the CMS Drupal
• Custom views and content editing screens
• TAP tools integrated to allow export of
  TourML
• CITI (collection management) object
  search integrated to pull in object data and
  images


#mcn2012deets                                88
#mcn2012deets   89
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#mcn2012deets   91
Authoring Tools – CITI Integration
• Search
  Artworks
• Ingest
  Artwork id




#mcn2012deets                        92
Authoring Tools – CITI Integration
• Search
  Images
• Import
  Images into
  Drupal




#mcn2012deets                        93
The Kiosk App
• How can we build an app that will be easy
  for an author to see their changes?
• Content will need to be updated while the
  app is in the galleries
• The app must be beautiful and performant
  to attract users
• Can the app be reused in other galleries?


#mcn2012deets                             94
The Kiosk App - PhoneGap
• Allows us to leverage HTML5, Javascript,
  & CSS in an app
• Leverage some native features of iOS
  through the provided framework
• Build one codebase to use in the app and
  the authoring tools preview
• App caches all content


#mcn2012deets                                95
The Kiosk App – Other Tools
• Zepto.js – lightweight JavaScript library for
  mobile
• Backbone.js – MVC (Model-View-
  Controller) like JavaScript framework
• iScroll.js – plugin to mimic native app
  scrolling in a web app
• 360.js – plugin for handling the 360 view
• Modernizr.js – feature detection library
• Google Analytics
#mcn2012deets                                 96
One code base
       Desktop Browser   iPad App




#mcn2012deets                       97
Photo by Flickr user spcbrass
#mcn2012deets                                   98
Danger – App Performance
• Performance dropped off quickly as
  content grew
• Some screens became sluggish and really
  hurt the users experience
• Retina images can be quite large and
  many on the same screen is problematic




#mcn2012deets                           99
Photo by Flickr user steveharris




Nothing to Worry about




#mcn2012deets                                       100
Lessons Learned
• Compress and optimize all images
• Only use retina images where users will
  notice (sometimes 1.5x instead of 2x is
  good enough)
• Limit animations on retina images
• Cache, Cache and more cache



#mcn2012deets                               101
Would native have been better?
• Depends on the project and requirements
• For platform portability HTML5, CSS, and
  JavaScript have great potential

• Native most likely would have offered
  better performance
• Native would allow access to all features
  of the device

#mcn2012deets                                 102
Questions?
Thank you!

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LaunchPad @ the Art Institute of Chicago

  • 1. It’s All in the Details The Inner Workings of a Large-Scale Media Project.
  • 2. Presenters Liz Neely, Art Institute of Chicago @lili_czarina, @artinstitutechi Scott Sayre, Sandbox Studios @zbartrout Kyle Jaebker, IMA Lab @kjaebker #mcn2012deets 2
  • 3. Project Goals • Enliven the European Decorative Arts Galleries • Engage and entertain the visitors • Tell the rich histories and stories of these works And.. • Develop an authoring system connected to collection management and re-usable in other galleries • Open Source #mcn2012deets 3
  • 6. LaunchPad Project Management Scott Sayre, Sandbox Studios @zbartrout
  • 7. LaunchPad Project Management 1. Developing requirements 2. Formation of teams 3. Developing content and workflow 4. Developing software 5. Testing and revision 6. Building infrastructure #mcn2012deets 7
  • 8. 1. Defining the Application • Object selection • Documentation assessment • Object analysis • Existing tools and lessons • Story telling tools and devices • Wireframes #mcn2012deets 8
  • 12. Existing Tools and Influences Pachyderm #mcn2012deets 12
  • 13. Existing Tools and Influences AIC Online Scholarly Catalog “OSCI” #mcn2012deets 13
  • 14. Existing Tools and Influences TAP Tours Authoring Tool #mcn2012deets 14
  • 16. 2. Formation of Teams 1 Management team – Oversaw and managed overall project and relationship with the funder. 2 Core Content team – Defined content and media plan for each object and developed checklists, production and permission requests. 3 Content Production team – Produced required supporting media, manages workflow, schedule and development of standard processes. 4 Software Development team – Managed the production and testing of the authoring and delivery software as well as interface related design. 5 Infrastructure team – Manages hardware, furniture and utility (power, network, lighting) design, construction and installation. #mcn2012deets 16
  • 17. Management Team – EDA Responsibilities 1) Managed funder relationship 2) Defined and managed scope of program 3) Defined core components 4) Defined and managed workflow 5) Address administrative issues and obstacles 6) Managed project budget 7) Reviews completed work 17 #mcn2012deets 17
  • 18. Funder Relations 18 #mcn2012deets 18
  • 19. Core Content Team The ‘hive’ of activity happens with the 3 Core Content contributors – sometimes meeting 4-5 times per week. Digital Information & Access • Identify where multimedia is appropriate • Find sources for artist talent to produce media • Manage contracts with media talent • Oversee the multimedia production process and budgets Curatorial Education • Identify stories and tour stops that will • Object Research best resonate with audiences • Liaison with curator in charge of project • Ensure language and tone are appropriate • Drafts story and other texts for the galleries • Identifies comparative illustrations • Assist in authoring drafts for stories • Reviews revisions 19 #mcn2012deets 19
  • 20. Core Content Team . Digital Information & Access • Identify where multimedia is appropriate • Find sources for artist talent to produce media • Manage contracts with media talent • Oversee the multimedia production process and budgets Curatorial Education • Identify stories and tour stops that will • Object Research best resonate with audiences • Liaison with curator in charge of project • Ensure language and tone are appropriate • Drafts story and other texts for the galleries • Identifies comparative illustrations • Assist in authoring drafts for stories • Reviews revisions Publications & Editorial • Edit all written copy • Manage rights requests • Produce labels 20 #mcn2012deets 20
  • 21. Core Content Team -Training • Interpretive writing • Thinking from a media perspective • Authoring and non-print media • Multimedia provenance 21 #mcn2012deets 21
  • 22. Core Content Team Multimedia Interpretation Worksheet Techniques Contextualize Examine/Manipulate • Historical Context • Turn it around • Physical context • Open it up • Use • Disassemble it • Zoom in/Magnify Care and Preservation • Details • Restoration • Tour Process/Creation Compare • Construction • Like items • Materials • Unlike items/differences • Technique 22 #mcn2012deets 22
  • 23. Content Production Team Training – Multimedia Interpretation Techniques (cont.) Reference/Documentation Voices • Interpretation • Talking heads • Biography • Interviews involving props • Bibliography • Other experts and sources • Provenance • Location/Maps • Movement • Glossary • Timeline 23 #mcn2012deets 23
  • 24. Content Production Team Training – Multimedia Interpretation Potential Tools Media Personalization • Images • Communicate • Animation • Collect • Interactions • Share • Audio • Video • Text 24 #mcn2012deets 24
  • 25. Content Summary Sheets 25 #mcn2012deets 25
  • 26. Core Content Reporting 26 #mcn2012deets 26
  • 27. Editorial – Program Style Guide Object#_TO Related Teaser Object DT: Display Title, Date Entered as regular case, not CAPs TO: Teaser Object Text Word Count: 80 27 #mcn2012deets 27
  • 28. Publications – Editorial, Image Licensing 28 #mcn2012deets 28
  • 29. Content Production Team This team addressed cross-departmental issues and workflows needed to produce media for the publication. Imaging Media Production Art Handling Curatorial Digital Information & Access Education Management 29 #mcn2012deets 29
  • 34. 3D Modeling and Animation #mcn2012deets 34
  • 41. Software Development Team This team met bi-weekly to agile process and discuss priorities. Digital Information & Access IMA Labs 41 #mcn2012deets 41
  • 42. Software Development 42 #mcn2012deets 42
  • 43. Testing and Revision • Prototype testing #mcn2012deets 43
  • 44. Infrastructure Team This team met as needed. Responsibilities: Networking, Electrical, Mounting, Furniture Design and Construction Digital Information & Access Information Services 44 #mcn2012deets 44
  • 51. Testing and Revision • Installation testing #mcn2012deets 51
  • 53. Part of the TEAM … #mcn2012deets 53
  • 54. Some More of the TEAM … #mcn2012deets 54
  • 55. And Even More of the TEAM !!! #mcn2012deets 55
  • 58.
  • 61.
  • 62. Content Authoring Stats • 190 unique stories • 26 videos • 4 animations • 21 „360‟ degree object rotations • > 500 comparative illustrations • > 300 guide tour stops #mcn2012deets 62
  • 63. Manipulating Images: Sèvres Tea Kettle #mcn2012deets 63
  • 70. Engaging Artists: Yuki Nyhan #mcn2012deets
  • 83. THE NUTS & BOLTS How technology helped bring LaunchPad together. Photo by Flickr user josephrobertson #mcn2012deets 83
  • 84. Requirements • Open Source Software usage • Easy authoring environment • Integration with Collection Management • Beautiful and Performant Kiosk App • Scalable to multiple galleries/many objects • Authors ability to preview content #mcn2012deets 84
  • 85. Workflow • Iterative development • App and Authoring tools built at same time • Bi-Weekly Check-ins with all stakeholders • Updates pushed from IMA to AIC so changes can be tested and iterated on quickly #mcn2012deets 85
  • 86. Can we leverage existing tools? Photo by Flickr user OZinOH #mcn2012deets 86
  • 87. Why TAP & TourML • Content analysis made it a clear fit for the TourML schema (stops, assets, and connections) • IMLS funded grant for TAP allowed updates to the project to be leveraged by LaunchPad • Allowed focus on Kiosk App and Authoring interface since TAP provided the architecture #mcn2012deets 87
  • 88. Authoring Tools • Built on the CMS Drupal • Custom views and content editing screens • TAP tools integrated to allow export of TourML • CITI (collection management) object search integrated to pull in object data and images #mcn2012deets 88
  • 92. Authoring Tools – CITI Integration • Search Artworks • Ingest Artwork id #mcn2012deets 92
  • 93. Authoring Tools – CITI Integration • Search Images • Import Images into Drupal #mcn2012deets 93
  • 94. The Kiosk App • How can we build an app that will be easy for an author to see their changes? • Content will need to be updated while the app is in the galleries • The app must be beautiful and performant to attract users • Can the app be reused in other galleries? #mcn2012deets 94
  • 95. The Kiosk App - PhoneGap • Allows us to leverage HTML5, Javascript, & CSS in an app • Leverage some native features of iOS through the provided framework • Build one codebase to use in the app and the authoring tools preview • App caches all content #mcn2012deets 95
  • 96. The Kiosk App – Other Tools • Zepto.js – lightweight JavaScript library for mobile • Backbone.js – MVC (Model-View- Controller) like JavaScript framework • iScroll.js – plugin to mimic native app scrolling in a web app • 360.js – plugin for handling the 360 view • Modernizr.js – feature detection library • Google Analytics #mcn2012deets 96
  • 97. One code base Desktop Browser iPad App #mcn2012deets 97
  • 98. Photo by Flickr user spcbrass #mcn2012deets 98
  • 99. Danger – App Performance • Performance dropped off quickly as content grew • Some screens became sluggish and really hurt the users experience • Retina images can be quite large and many on the same screen is problematic #mcn2012deets 99
  • 100. Photo by Flickr user steveharris Nothing to Worry about #mcn2012deets 100
  • 101. Lessons Learned • Compress and optimize all images • Only use retina images where users will notice (sometimes 1.5x instead of 2x is good enough) • Limit animations on retina images • Cache, Cache and more cache #mcn2012deets 101
  • 102. Would native have been better? • Depends on the project and requirements • For platform portability HTML5, CSS, and JavaScript have great potential • Native most likely would have offered better performance • Native would allow access to all features of the device #mcn2012deets 102

Editor's Notes

  1. Donor approached the department of EDA with a challengeEnliven the EDA galleries, stop people in their tracksGeographically challengedTo deliver engaging interactive multimedia programming enhancing object interpretation and visitor experience of EDA galleriesIn-gallery touch screens, with Web resources Beautiful and compelling for all visitorsTo develop systems for authoring, delivery, and production that can be replicated for other galleries in the Art Institute* We had to see this to the donor – it was not her initial thought. But if we were putting in this kind of effort, we wanted it to be broadly re-usable.Authorable by lay peopleConnected to Collection Management
  2. -ChallengesLocation of Gallery-Interpretive challenges:-3D utilitarian works of art, why is it at the museum-Hightly decorated – of
  3. Our department was pretty busy with OSCI and other thingsWith OSCI we had delved more deeply into content production and collaborationBut this project would require much more as a media driven departmentHow could we continue transforming our digital information department into a digitial content and media departmentOpen sourceEngaged Scott Sayre because of his experience with a templated open source system: PackydermAlso had worked with Sandbox on curious corner - success
  4. 18th century France in San Diego, California
  5. MacArthur Fellowship Award, 2011Conservator, Silversmith, Renaissance Man
  6. Stencil artist extraordinaireWith stencil pattern from the Burges Sideboard Later to be given to Paul and Melinda
  7. Hands in Clay
  8. Scalable authoring environmentNew team-based structure – applying it to other projectsCollaborativeCreativeHolistic approach to projectTAP extendedJaharisNew style guideUpdating entire style guide