Integrating Broadcast and Interactive Displays to Create a Unique Visitor Experience

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  • 1. CASE STUDY:Integrate Broadcast and Interactive Displays to Create a Unique Visual, Learning and Visitor Experience
    Digital Signage Summit, June 8, 2010
  • 2. Liz Neely
    Director of Digital Information and Access
    The Art Institute of Chicago
    eneely@artic.edu
    Back cover
  • 3. Agenda
    • About the Art Institute of Chicago
    • 4. What we’ve done: an overview of our broadcast and interactive signage portfolio
    • 5. What we’ve learned
    • 6. Looking into the future
    Back cover
  • 7.
  • 8.
  • 9. We wanted new ways to showcase what the Museum had to offer that fit into the existing communications and wayfinding system.
  • 10. What we’ve done…
    Back cover
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Exhibition Interpretations
  • 16. Exhibition Interpretations
  • 17.
  • 18.
  • 19. What we’ve learned…
    Back cover
  • 20. at the right time
    in the right place
    with the right message
    Enhance the Visitor Experience
  • 21. Communications Objectives
    • Where are the communications gaps
    • 22. May require more than one channel to bridge these gaps - be creative
    • 23. Each channel deserves its own analysis
  • High-Level Implementation Considerations
    Communications Mode
    Software Platform
    Hardware & Infrastructure
    Content Sources & Workflow
    Communications
    Objective
    Budget
    Sustainability
  • 24. What mode of communication best fits your objectives?
    Communications Mode
    Broadcast
    On Demand
    Interactive
    Software Platform
    Increases complexity
    and scope
    Hardware & Infrastructure
    Content Sources & Workflow
    Example objectives:
    - Let visitors know what’s happening while they are at the museum.
    - Help visitors discover the collection and inspire them to seek out personal favorites.
  • 25. Communications Mode
    Packaged
    Customized Package
    Custom
    Software Platform
    Increases complexity
    and scope
    Hardware & Infrastructure
    Content Sources & Workflow
    What are the software options available for the preferred mode?
    To oversimplify for example sake..
    - Broadcast Signage - somewhat straightforward, unless sophisticated integration
    - On Demand tends toward customized packages and integration
    - Interactive will usually be custom
  • 26. What hardware and infrastructure will deliver?
    Communications Mode
    Where will the screen or kiosk be installed?
    What type and size of screens?
    Supporting infrastructure
    - Cabling and electricity needs
    - Network access
    - Servers, workstations
    - Existing support architectures
    Software Platform
    Hardware & Infrastructure
    Content Sources & Workflow
    - Broadcast Signage -- mockups, broad participation involved in placement/size
    - PATHFINDER -- Specialized monitors to meet the needs of the information
    - On Demand systems integrated with physical architecture
    - Use common tools when possible (Saft for web kiosking, VNC monitoring, etc.)
  • 27. Communications Mode
    What is the content? Does it exist?
    Where will it come from?
    Who will keep it fresh and up to date?
    Can it be reused in other channels?
    What kind of ‘transformation’ will existing content have to undergo?
    Software Platform
    Hardware & Infrastructure
    Content Sources & Workflow
    What is the content? Where can we get it?
    Quality and relevant content is a key ingredient!
    - Broadcast Signage -- integrated into Design dept’s workflow, with 2 XML feeds
    - PATHFINDER -- Pulls information from enterprise systems and XML feeds
    - On Demand systems -- commissioned video production
  • 28. High-Level Implementation Considerations - wrap up
    Communications Mode
    Software Platform
    Hardware & Infrastructure
    Content Sources & Workflow
    Considerations at each decision point:
    Budget
    Sustainability
    Communications
    Objective
  • 29. Looking into the future…
    Back cover
  • 30. The Hand-held Art Institute
    *Concept image only
  • 31. Interactive ‘Gallery Labels’
    *Concept image only
  • 32. THANK YOU!
    Questions?
    Liz Neely
    Director of Digital Information and Access
    The Art Institute of Chicago
    eneely@artic.edu
    Back cover
  • 33. Supplementary Slides
    Back cover
  • 34. PATHFINDER
  • 35.
  • 36. Having lived in Chicago for many years, I have visited the Art Institute more times than I can recall. Your panorama views of the various areas are impressive, as is "Pathfinder.”
    To visit a museum is a tremendous experience, to virtually tour a museum isn't too far away.
    -Bob
    Polson, MT