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CASE STUDY:Integrate Broadcast and Interactive Displays to Create a Unique Visual, Learning and Visitor Experience<br />Di...
Liz Neely<br />Director of Digital Information and Access<br />The Art Institute of Chicago<br />eneely@artic.edu<br />Bac...
Agenda<br /><ul><li>About the Art Institute of Chicago
What we’ve done: an overview of our broadcast and interactive signage portfolio
What we’ve learned
Looking into the future</li></ul>Back cover<br />
We wanted new ways to showcase what the Museum had to offer that fit into the existing communications and wayfinding syste...
What we’ve done…<br />Back cover<br />
Exhibition Interpretations<br />
Exhibition Interpretations<br />
What we’ve learned…<br />Back cover<br />
at the right time <br />in the right place <br />with the right message<br />Enhance the Visitor Experience<br />
Communications Objectives<br /><ul><li>Where are the communications gaps
May require more than one channel to bridge these gaps - be creative
Each channel deserves its own analysis</li></li></ul><li>High-Level Implementation Considerations<br />Communications Mode...
What mode of communication best fits your objectives?<br />Communications Mode<br />Broadcast<br />On Demand<br />Interact...
Communications Mode<br />Packaged<br />Customized Package<br />Custom<br />Software Platform<br />Increases complexity <br...
What hardware and infrastructure will deliver?<br />Communications Mode<br />Where will the screen or kiosk be installed?<...
Communications Mode<br />What is the content? Does it exist?<br />Where will it come from?<br />Who will keep it fresh and...
High-Level Implementation Considerations - wrap up<br />Communications Mode<br />Software Platform<br />Hardware & Infrast...
Looking into the future…<br />Back cover<br />
The Hand-held Art Institute<br />*Concept image only<br />
Interactive ‘Gallery Labels’<br />*Concept image only<br />
THANK YOU!<br />Questions?  <br />Liz Neely<br />Director of Digital Information and Access<br />The Art Institute of Chic...
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Integrating Broadcast and Interactive Displays to Create a Unique Visitor Experience

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Transcript of "Integrating Broadcast and Interactive Displays to Create a Unique Visitor Experience"

  1. 1. CASE STUDY:Integrate Broadcast and Interactive Displays to Create a Unique Visual, Learning and Visitor Experience<br />Digital Signage Summit, June 8, 2010<br />
  2. 2. Liz Neely<br />Director of Digital Information and Access<br />The Art Institute of Chicago<br />eneely@artic.edu<br />Back cover<br />
  3. 3. Agenda<br /><ul><li>About the Art Institute of Chicago
  4. 4. What we’ve done: an overview of our broadcast and interactive signage portfolio
  5. 5. What we’ve learned
  6. 6. Looking into the future</li></ul>Back cover<br />
  7. 7.
  8. 8.
  9. 9. We wanted new ways to showcase what the Museum had to offer that fit into the existing communications and wayfinding system.<br />
  10. 10. What we’ve done…<br />Back cover<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Exhibition Interpretations<br />
  16. 16. Exhibition Interpretations<br />
  17. 17.
  18. 18.
  19. 19. What we’ve learned…<br />Back cover<br />
  20. 20. at the right time <br />in the right place <br />with the right message<br />Enhance the Visitor Experience<br />
  21. 21. Communications Objectives<br /><ul><li>Where are the communications gaps
  22. 22. May require more than one channel to bridge these gaps - be creative
  23. 23. Each channel deserves its own analysis</li></li></ul><li>High-Level Implementation Considerations<br />Communications Mode<br />Software Platform<br />Hardware & Infrastructure<br />Content Sources & Workflow<br />Communications<br />Objective<br />Budget<br />Sustainability<br />
  24. 24. What mode of communication best fits your objectives?<br />Communications Mode<br />Broadcast<br />On Demand<br />Interactive<br />Software Platform<br />Increases complexity <br />and scope<br />Hardware & Infrastructure<br />Content Sources & Workflow<br />Example objectives: <br />- Let visitors know what’s happening while they are at the museum.<br />- Help visitors discover the collection and inspire them to seek out personal favorites.<br />
  25. 25. Communications Mode<br />Packaged<br />Customized Package<br />Custom<br />Software Platform<br />Increases complexity <br />and scope<br />Hardware & Infrastructure<br />Content Sources & Workflow<br />What are the software options available for the preferred mode?<br />To oversimplify for example sake.. <br />- Broadcast Signage - somewhat straightforward, unless sophisticated integration<br />- On Demand tends toward customized packages and integration<br />- Interactive will usually be custom<br />
  26. 26. What hardware and infrastructure will deliver?<br />Communications Mode<br />Where will the screen or kiosk be installed?<br />What type and size of screens?<br />Supporting infrastructure<br /> - Cabling and electricity needs<br /> - Network access<br /> - Servers, workstations<br /> - Existing support architectures<br />Software Platform<br />Hardware & Infrastructure<br />Content Sources & Workflow<br />- Broadcast Signage -- mockups, broad participation involved in placement/size<br />- PATHFINDER -- Specialized monitors to meet the needs of the information<br />- On Demand systems integrated with physical architecture <br />- Use common tools when possible (Saft for web kiosking, VNC monitoring, etc.)<br />
  27. 27. Communications Mode<br />What is the content? Does it exist?<br />Where will it come from?<br />Who will keep it fresh and up to date? <br />Can it be reused in other channels?<br />What kind of ‘transformation’ will existing content have to undergo?<br />Software Platform<br />Hardware & Infrastructure<br />Content Sources & Workflow<br />What is the content? Where can we get it?<br />Quality and relevant content is a key ingredient! <br />- Broadcast Signage -- integrated into Design dept’s workflow, with 2 XML feeds<br />- PATHFINDER -- Pulls information from enterprise systems and XML feeds<br />- On Demand systems -- commissioned video production<br />
  28. 28. High-Level Implementation Considerations - wrap up<br />Communications Mode<br />Software Platform<br />Hardware & Infrastructure<br />Content Sources & Workflow<br />Considerations at each decision point:<br />Budget<br />Sustainability<br />Communications<br />Objective<br />
  29. 29. Looking into the future…<br />Back cover<br />
  30. 30. The Hand-held Art Institute<br />*Concept image only<br />
  31. 31. Interactive ‘Gallery Labels’<br />*Concept image only<br />
  32. 32. THANK YOU!<br />Questions? <br />Liz Neely<br />Director of Digital Information and Access<br />The Art Institute of Chicago<br />eneely@artic.edu<br />Back cover<br />
  33. 33. Supplementary Slides<br />Back cover<br />
  34. 34. PATHFINDER<br />
  35. 35.
  36. 36. Having lived in Chicago for many years, I have visited the Art Institute more times than I can recall. Your panorama views of the various areas are impressive, as is "Pathfinder.”<br />To visit a museum is a tremendous experience, to virtually tour a museum isn't too far away.<br />-Bob <br /> Polson, MT<br />
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