How Social Media Changed
    Everything in PR
In the last decade, the PR industry has
changed more than in any previous 10-
              year period.
10 Years Ago in PR, we...


  o   Blast Faxed to Reporters/Audience
  o   Posted Releases on "Wires"
  o   Met with Report...
Then and Now:

1999:

Blast faxed to reporters

2009:

Print media is shrinking
Blasting = Bad practice
Targeted pitching ...
Then and Now:

1999:

Posted Releases on "Wires"

2009:

Online Newsrooms
Corporate Blogs
News Releases for SEO
Then and Now:

1999:

Met with reporters

2009:

The "deskside chat" is dying
Newsrooms are understaffed
Network online (T...
Then and Now:

1999:

Subscribed to media directories

2009:

Directories still alive online
Searching w/out directories e...
Then and Now:

1999:

Print was King

2009:

New media is killing print media
Print articles are not the top goal
Blog "hi...
Then and Now:

1999:

Sent Video News Releases (VNRs)

2009:

Still a tactic, but fading away
Damaged by scandal
Transpare...
Then and Now:

1999:

Mailed Newsletters

2009:

Mail is too expensive and slow
Replacement #1: Email newsletters
Replacem...
My four favorite Social Media PR
tools and tactics for businesses:
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting
• N...
My four favorite Social Media PR
  tools and tactics for businesses:

• Corporate Blogging
• Web Videos and Podcasting
• N...
Thank You.
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New Media Seminars (July 1, 2009)

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EndGame PR President Steve Mullen's portion of the New Media Seminars workshop, presented in Richmond, Virginia on July 1, 2009. This presentation discusses how social media and social networking have changed public relations forever.

Published in: Business, News & Politics
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New Media Seminars (July 1, 2009)

  1. 1. How Social Media Changed Everything in PR
  2. 2. In the last decade, the PR industry has changed more than in any previous 10- year period.
  3. 3. 10 Years Ago in PR, we... o Blast Faxed to Reporters/Audience o Posted Releases on "Wires" o Met with Reporters o Subscribed to Media Directories ($!) o Print was King o Sent Video News Releases (VNRs) o Mailed Newsletters
  4. 4. Then and Now: 1999: Blast faxed to reporters 2009: Print media is shrinking Blasting = Bad practice Targeted pitching = Good practice
  5. 5. Then and Now: 1999: Posted Releases on "Wires" 2009: Online Newsrooms Corporate Blogs News Releases for SEO
  6. 6. Then and Now: 1999: Met with reporters 2009: The "deskside chat" is dying Newsrooms are understaffed Network online (Twitter, etc.) Relationships via email
  7. 7. Then and Now: 1999: Subscribed to media directories 2009: Directories still alive online Searching w/out directories easier HARO - Help a Reporter Out
  8. 8. Then and Now: 1999: Print was King 2009: New media is killing print media Print articles are not the top goal Blog "hits" can do more than print
  9. 9. Then and Now: 1999: Sent Video News Releases (VNRs) 2009: Still a tactic, but fading away Damaged by scandal Transparency is an issue Better tactic: Web video delivery
  10. 10. Then and Now: 1999: Mailed Newsletters 2009: Mail is too expensive and slow Replacement #1: Email newsletters Replacement #2: Corporate Blogs
  11. 11. My four favorite Social Media PR tools and tactics for businesses:
  12. 12. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging
  13. 13. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting
  14. 14. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO
  15. 15. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO •
  16. 16. Thank You.

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