How Social Media Changed
Everything in PR

In the last decade, the PR industry has
changed more than in any previous 10-
year period.

10 Years Ago in PR, we...
o Blast Faxed to Reporters/Audience
o Posted Releases on "Wires"
o Met with Reporters
o Subscribed to Media Directories ($!)
o Print was King
o Sent Video News Releases (VNRs)
o Mailed Newsletters

Then and Now:
1999:
Blast faxed to reporters
2009:
Print media is shrinking
Blasting = Bad practice
Targeted pitching = Good practice

Then and Now:
1999:
Posted Releases on "Wires"
2009:
Online Newsrooms
Corporate Blogs
News Releases for SEO

Then and Now:
1999:
Met with reporters
2009:
The "deskside chat" is dying
Newsrooms are understaffed
Network online (Twitter, etc.)
Relationships via email

Then and Now:
1999:
Subscribed to media directories
2009:
Directories still alive online
Searching w/out directories easier
HARO - Help a Reporter Out

Then and Now:
1999:
Print was King
2009:
New media is killing print media
Print articles are not the top goal
Blog "hits" can do more than print

Then and Now:
1999:
Sent Video News Releases (VNRs)
2009:
Still a tactic, but fading away
Damaged by scandal
Transparency is an issue
Better tactic: Web video delivery

Then and Now:
1999:
Mailed Newsletters
2009:
Mail is too expensive and slow
Replacement #1: Email newsletters
Replacement #2: Corporate Blogs

My four favorite Social Media PR
tools and tactics for businesses:

My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging

My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting

My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO

My four favorite Social Media PR
tools and tactics for businesses:
• Corporate Blogging
• Web Videos and Podcasting
• News Release Distribution for SEO
•

Thank You.