New Media Seminars (July 1, 2009)

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EndGame PR President Steve Mullen's portion of the New Media Seminars workshop, presented in Richmond, Virginia on July 1, 2009. This presentation discusses how social media and social networking …

EndGame PR President Steve Mullen's portion of the New Media Seminars workshop, presented in Richmond, Virginia on July 1, 2009. This presentation discusses how social media and social networking have changed public relations forever.

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Transcript

  • 1. How Social Media Changed Everything in PR
  • 2. In the last decade, the PR industry has changed more than in any previous 10- year period.
  • 3. 10 Years Ago in PR, we... o Blast Faxed to Reporters/Audience o Posted Releases on "Wires" o Met with Reporters o Subscribed to Media Directories ($!) o Print was King o Sent Video News Releases (VNRs) o Mailed Newsletters
  • 4. Then and Now: 1999: Blast faxed to reporters 2009: Print media is shrinking Blasting = Bad practice Targeted pitching = Good practice
  • 5. Then and Now: 1999: Posted Releases on "Wires" 2009: Online Newsrooms Corporate Blogs News Releases for SEO
  • 6. Then and Now: 1999: Met with reporters 2009: The "deskside chat" is dying Newsrooms are understaffed Network online (Twitter, etc.) Relationships via email
  • 7. Then and Now: 1999: Subscribed to media directories 2009: Directories still alive online Searching w/out directories easier HARO - Help a Reporter Out
  • 8. Then and Now: 1999: Print was King 2009: New media is killing print media Print articles are not the top goal Blog "hits" can do more than print
  • 9. Then and Now: 1999: Sent Video News Releases (VNRs) 2009: Still a tactic, but fading away Damaged by scandal Transparency is an issue Better tactic: Web video delivery
  • 10. Then and Now: 1999: Mailed Newsletters 2009: Mail is too expensive and slow Replacement #1: Email newsletters Replacement #2: Corporate Blogs
  • 11. My four favorite Social Media PR tools and tactics for businesses:
  • 12. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging
  • 13. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting
  • 14. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO
  • 15. My four favorite Social Media PR tools and tactics for businesses: • Corporate Blogging • Web Videos and Podcasting • News Release Distribution for SEO •
  • 16. Thank You.