Konsep | Rencana | Sosialisasi Agustus 2009 Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia www.indonesiakreatif.com

Introduction > Background Observing the amount of contribution to Indonesian PDB, employment, trade and Indonesia brand globally it is clear that Indonesian Creative Industry is one of the potential industry that must be continuously be supported, cultivated and developed The fact that Indonesia has a huge pool of creative talents, local wisdoms and cultural tradition to tap into, not to mentioned natural resources that create a natural advantage for Indonesia creative industry is the more reason why creative industry will be the major force that driving Indonesia economy in the near future to compete with other nations in the planet Based on that thinking we have identified several needs for a comprehensive “ Digital Creative Industry Activation Roadmap 2009 – 2010 ” such as: The needs of a place to act as a center for information sharing & showcasing creative industry in Indonesia The needs to change perception of Indonesian creative industry as: Artsy & Glamorous Too individualistic Weak support and no government recognition The needs to have a digital media platform to support interaction between all stakeholders

Observing the amount of contribution to Indonesian PDB, employment, trade and Indonesia brand globally it is clear that Indonesian Creative Industry is one of the potential industry that must be continuously be supported, cultivated and developed

The fact that Indonesia has a huge pool of creative talents, local wisdoms and cultural tradition to tap into, not to mentioned natural resources that create a natural advantage for Indonesia creative industry is the more reason why creative industry will be the major force that driving Indonesia economy in the near future to compete with other nations in the planet

Based on that thinking we have identified several needs for a comprehensive “ Digital Creative Industry Activation Roadmap 2009 – 2010 ” such as:

The needs of a place to act as a center for information sharing & showcasing creative industry in Indonesia

The needs to change perception of Indonesian creative industry as:

Artsy & Glamorous

Too individualistic

Weak support and no government recognition

The needs to have a digital media platform to support interaction between all stakeholders

Introduction > Why digital media? The future Indonesian is digital: Indonesian internet users: 31 million Indonesian Facebook users: 6 million Indonesian Blogger: 1 million Indonesian mobile users: 150 million Projected Indonesia internet users in 2014 is 75 million users . And it’s increasing, Indonesian Internet Users growth is 49% annually , the 2 nd fastest in the region after Vietnam Productive Age: Indonesian users are young, 70% are under 35 years old Media consumption: Internet has replace other media in term of hour usage daily: 5 hrs Trusted sources: People believe more other people words (mailing lists, blogs, forums) rather than traditional sources (media, experts, corporation) Media of choice: Indonesian Creative Industry players are familiar and use digital media as their means of communication, production, commerce and a source of inspiration

The future Indonesian is digital:

Indonesian internet users: 31 million

Indonesian Facebook users: 6 million

Indonesian Blogger: 1 million

Indonesian mobile users: 150 million

Projected Indonesia internet users in 2014 is 75 million users . And it’s increasing, Indonesian Internet Users growth is 49% annually , the 2 nd fastest in the region after Vietnam

Productive Age: Indonesian users are young, 70% are under 35 years old

Media consumption: Internet has replace other media in term of hour usage daily: 5 hrs

Trusted sources: People believe more other people words (mailing lists, blogs, forums) rather than traditional sources (media, experts, corporation)

Media of choice: Indonesian Creative Industry players are familiar and use digital media as their means of communication, production, commerce and a source of inspiration

Goals | Objectives GOALS Create value added in all Indonesia products and services Strengthening Indonesia Economy Platform Supporting the vision of Indonesia as creative nation and increase the quality of life of Indonesian OBJECTIVES To create a digital media interaction platform to support interaction between all industry stakeholders To create a digital showcase for Indonesian Creative Industry To support government initiatives and commercial exhibitions

GOALS

Create value added in all Indonesia products and services

Strengthening Indonesia Economy Platform

Supporting the vision of Indonesia as creative nation and increase the quality of life of Indonesian

OBJECTIVES

To create a digital media interaction platform to support interaction between all industry stakeholders

To create a digital showcase for Indonesian Creative Industry

To support government initiatives and commercial exhibitions

Output | Benefits OUTPUT A one stop information center of Indonesian Creative Industry Indonesian Creative Industry Showcase BENEFITS Increase creative economy share to total Indonesia product domestic bruto Higher number of skilled employee and knowledge workers Strengthening Indonesia’s brand as one of the major modern economy globally Uplift Indonesian confidence

OUTPUT

A one stop information center of Indonesian Creative Industry

Indonesian Creative Industry Showcase

BENEFITS

Increase creative economy share to total Indonesia product domestic bruto

Higher number of skilled employee and knowledge workers

Strengthening Indonesia’s brand as one of the major modern economy globally

Uplift Indonesian confidence

Concept | Strategy Creative Industry There’s a continuously push-pull action inside creative industry There a growing need for government to support and lead the industry But there are opinions that voice concerns inside the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support CREATIVE INDUSTRY

Creative Industry

There’s a continuously push-pull action inside creative industry

There a growing need for government to support and lead the industry

But there are opinions that voice concerns inside the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support

Concept | Strategy The Challenges To acknowledge and understand that dynamic of creative industry To help find the right balance between these to forces CREATIVE INDUSTRY

The Challenges

To acknowledge and understand that dynamic of creative industry

To help find the right balance between these to forces

Concept | Strategy The Ying Yang Derived from ancient eastern wisdom of finding the right balance that powering all life creatures INDONESIAKREATIF KREATORID TEI /or other national events* SMM + SEM * online or offline WEI /or other international events* Community/ Engagement events* 100persenindonesia.com

The Ying Yang

Derived from ancient eastern wisdom of finding the right balance that powering all life creatures

Concept | Strategy > Communication Plan To engage An active and non-intrusive interaction To facilitate Existing creative tribes, communities, enthusiasts To involve Use the target audiences themselves as campaigners PROVIDERS TARGET tools agents target target this...

To engage

An active and non-intrusive interaction

To facilitate

Existing creative tribes, communities, enthusiasts

To involve

Use the target audiences themselves as campaigners

Concept | Strategy > Communication Plan > Result “ Education” take center point Maintain three vital points in transformational marketing: Commitment, Connections, Changes By watching and nurturing those points, the strategy should be flexible and visible enough to penetrate and make engagements. Educations Productions Distributions Promotions ...will lead to this, in harmony connections commitments changes

“ Education” take center point

Maintain three vital points in transformational marketing: Commitment, Connections, Changes

By watching and nurturing those points, the strategy should be flexible and visible enough to penetrate and make engagements.

Concept | Strategy > Target Audiences Creatives The players, creative people in Indonesia. They come from many classes and ages. We have to distinc the style of their communication, and their own way of thinking. Communities/Organizations Any association/group of creatives above. Corporate/Business Brands. Corporations/Sponsors that might put interest in business with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns. Government(s) Local and official departments related to the tasks. Public General internet users, possible supporter and possible new comer in creatives section.

Creatives

The players, creative people in Indonesia. They come from many classes and ages. We have to distinc the style of their communication, and their own way of thinking.

Communities/Organizations

Any association/group of creatives above.

Corporate/Business

Brands. Corporations/Sponsors that might put interest in business with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns.

Government(s)

Local and official departments related to the tasks.

Public

General internet users, possible supporter and possible new comer in creatives section.

Concept | Strategy > Digital Landscape Websites Social Computing Search Syndication Email Conversation (Social Networks) Microsites Digital Strategies Education Edutainment Ads PR Viral Directory Vlogs Webcast Newsletter Viral Buzz Cards RSS Tagging Content Partner Widget Social bookmarks Wiki Blogs Forums Media Blogs Micro Blogs SMS Aggregators Blog SE Keywords PPC SEO SM Optimizing Mobile Facebook lastFM MySpace Twitter Plurk Yahoo!360 YouTube Feelist Feedburner Google G. NewsTimeline Del.icio.us Feedburner Google Reader Desktop feed Del.icio.us Wikipedia Wiktionary digg

Concept | Strategy > Push – Pull Strategy Push & Pull Communication Strategy Pull Updated Useful Content Web Application Creative Resources Push Social Media Marketing Pushing content & updates via social media channels, facebook, twitter, blogs, mailing list, email Search Engine Marketing Capture non informed audiences that looking for creative information

Push & Pull Communication Strategy

Pull

Updated Useful

Content

Web Application

Creative Resources

Push

Social Media Marketing

Pushing content & updates via social

media channels,

facebook, twitter,

blogs, mailing list, email

Search Engine Marketing

Capture non informed

audiences

that looking for

creative information

Deployment > What will be built IndonesiaKreatif.com | Yin One stop official information center about Indonesia Creative Industry Laws & Regulation Official / Certified Directory Statistics Library Intelectual Property Rights Resources KreatorID.com | Yang Creative Industry Digital Playground Communities Showcases Connectors Creative Resources Place where creatives go to pick on each other brains, a home for creative communities Official Gov, Corporate, Students Certification for Industry Players

IndonesiaKreatif.com | Yin

One stop official information center about Indonesia Creative Industry

Laws & Regulation

Official / Certified Directory

Statistics

Library

Intelectual Property Rights Resources

KreatorID.com | Yang

Creative Industry Digital Playground

Communities

Showcases

Connectors

Creative Resources

Deployment > What will be built 100persenindonesia.com Creative market place, freelancers, project owners TradeExpoIndonesia.com Specific website to support and report about Indonesia Exhibition IndonesiaBiodiverCity.com - WorldExpoIndonesia Specific website to support and report about Indonesia Exhibition at World Expo Shanghai

100persenindonesia.com

Creative market place, freelancers, project owners

TradeExpoIndonesia.com

Specific website to support and report about Indonesia Exhibition

IndonesiaBiodiverCity.com - WorldExpoIndonesia

Specific website to support and report about Indonesia Exhibition at World Expo Shanghai

Deployment > Positioning SMM (Social Media Marketing) + Search Engine Marketing Facebook ‘Cause’ | Blogger Influences | Virals | etc. Exhibition Websites (related to focused campaigns) WEI Others (if any) TEI “ KREATIF PLAYGROUND”/ kreatorID * Forum | Showcase | Education | Community | Free Speech | Connector | 14 sections | live-reports | etc. 100persenindonesia.com Market Place | Commerce | crowd-sourcing | open-pitch | jobs db PORTAL KREATIF portalkreatif.com Official | Directory | Regulation | Corporate | Direction

Deployment > Portal Kreatif

Deployment > Alternatives Logo Further exploration is a must . Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites

Deployment > KreatorID A NATIONAL CREATIVES GRID GALLERY FREE SPEECH f o r u m parenting has 14 faces LABORATORIUM ...is. sumthin’ else.

Deployment > Push Strategy > Social Media Marketing

Deployment > Push Strategy > Social Media Marketing Mailing lists/ Forums Videos Blogs & Social Networking Microblogging/ Social Bookmarking Photos