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Indonesian 5th Estate

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Online Digital People Power - Cyberactivism, Social Media Activisim, gone mainstream - Presented at AJI Seminar Aug 2010

Online Digital People Power - Cyberactivism, Social Media Activisim, gone mainstream - Presented at AJI Seminar Aug 2010

Published in News & Politics
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  • 1. Indonesian 5th Estate Online People Power.  Study Case: Indonesia August 2010 Enda Nasution
  • 2.
    • Enda Nasution
      • Blogging since 2001
      • http://enda.goblogmedia.com
      • The 1st Chairman of, 2007,
    • Indonesia’s annual blogging conference
      • Co-founder of Dagdigdug.com
      • Indonesian blog provider
      • and Politikana.com political 2.0 website
  • 3. A BIT OF BACKGROUND
  • 4. Indonesian Landscape
      • 2009: 31 million internet users
      • 2012: 100 million internet users (mobile + desktop)
    Source APJII and synovate analysis 145% In 8 Years
  • 5. Indonesian Landscape:  Fertile ground
      • Internet users growing 49% annually
      • Users are 70% under 35 years old: digital natives
      • Full support on the development of IT technology from government, private sectors, public
      • Fortunately: 3rd largest free democracy with a fairly free media with TV being the most influential one
  • 6. Social Media being the 5th Estate
      • Social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
      • It’s been with us forever: emails, web, forums, blogs, wikis
      • Internet has always been about interacting and conversation, thus social media it’s also a fancy way to describe millions of conversations people are having online 24/7
  • 7. Indonesian Blogosphere c Istilah “blog” digunakan Blogger.com Puluhan Blogger Indonesia Pesta Blogger I Pesta Blogger II Pass 1M Mark Adsense Wordpress DagDigDug “ YOU” Pesta Blogger III
  • 8. Indonesian Bloggers Communities
  • 9. Pesta Blogger+ on the 4th year
      • 1,500 bloggers from all over Indonesia
      • Oct 27 is National Blogger Day
  • 10. How bloggers have mature over the years in Indonesia
      • 2001 – 2005
        • Predominantly Blogger.com, Geeks, Technology
      • 2005 – 2007
        • Blogging seen as a part of active urban lifestyle
        • The only way to express yourself online
        • Mobile access scarce, Internet access expensive
      • 2007 – 2009
        • More access from mobile: location sensitive and instant
        • Less expensive internet access
        • Lower barrier to participate in conversation: Twitter: 140 characters, Facebook: Photos and Status updates
  • 11. Online Movement Pre 2009
  • 12. Online Movement Pre 2009
  • 13. Online Movement Pre 2009
  • 14. Online Movement in 2009 Politikana.com
  • 15. Online Movement in 2009 Prita I
      • Prita Mulyasari was charged and detained for 21 days with the new law on Information and Transaction Electronics (UU ITE)
      • She was charge for defamation for a consumer email complaint that she sent as a OMNI Hospital patient
  • 16. Online Movement in 2009 Prita I
  • 17.
      • A responds to bomb attack in JW Marriot and Ritz Carlton
      • Twitter starts to use hashtag #indonesiaunite to show support and shout that “we are not afraid”
      • It went to have a website (indonesiaunite.com), FB Fans Page, Mailing Lists, Wiki
      • Identities was created in many form
    Online Movement in 2009 # IndonesiaUnite
  • 18. Online Movement in 2009 # IndonesiaUnite
  • 19. Creative Support
  • 20. Creative Support
  • 21. T-Shirts
  • 22. Papertoys
  • 23.
      • As a response to charges to the two heads of KPK (Corruption Commission)
      • Was the 1st movement that crossed the 1 million mark
      • Becomes a public pressure group and was use by media and support group to justify the presidential decision on public sentiment to drop the case
    Online Movement in 2009 KPK 1 million support
  • 24. Online Movement in 2009 KPK 1 million support
  • 25.
      • Prita was fined Rp 202 million for her civil court
      • As a responds public was collecting spare changes (coins) to pay for that fine
      • The acts of collecting coins became inclusive public movement and was covered heavily by the media
      • As a result total donation collected was Rp 815 million and Prita was set free and found not guilty for her civil and criminal charges
    Online Movement in 2009 Prita II: Justice Coin
  • 26.
      • Spare changes as a method of resistances
      • 25 coin collection posts all over Indonesia
      • 200 coins counting volunteers
      • USD 81,500 in total
    http://www.koinkeadilan.com Online Movement in 2009 Prita II: Justice Coin
  • 27. Online Movement in 2009 Prita II: Justice Coin
  • 28. Online Movement in 2009 Prita II: Justice Coin
  • 29. Online Movement in 2009 Prita II: Justice Coin
  • 30. 2009 - The Facebook Year
      • Indonesia Facebook user growing at 1,536.7% in 2009
      • Putting Indonesia at no 4th largest Facebook country in the world after USA, UK and Turkey with total members of 14,681,580
    Top 10 Facebook Country: http://www.nickburcher.com/2009/12/facebook-usage-statistics-by-country.html
  • 31. 2010: The Twitter Year?
  • 32. Lessons Learned
      • Several success cases out of thousands support group
      • Content is key : visuals, key messages, simple powerful, ideas that can capture public imagination, update stream
      • Know your tools: blogs, twitter, facebook, emails, sms. Format: photos/images, videos
      • Mainstream media is our friends, help them help us
  • 33. Challenges
      • Restrictive law and regulations
      • Censorship (self and technical)
      • Vertical and horizontal groups intimidation
      • Digital gap
      • Mental gap
  • 34. Moving Forward
      • Journalism skill is citizen skill
      • Journalism skill at hyper-local level
      • Take matter in our own hand
      • Demand more!
  • 35. Discussion
    • Enda Nasution
      • Email: [email_address]
      • Blog: http://enda.goblogmedia.com
      • Facebook: http://facebook.com/endanasution
      • Twitter: @enda