Indonesian 5th Estate


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Online Digital People Power - Cyberactivism, Social Media Activisim, gone mainstream - Presented at AJI Seminar Aug 2010

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Indonesian 5th Estate

  1. 1. Indonesian 5th Estate Online People Power.  Study Case: Indonesia August 2010 Enda Nasution
  2. 2. <ul><li>Enda Nasution </li></ul><ul><ul><li>Blogging since 2001 </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>The 1st Chairman of, 2007, </li></ul></ul><ul><li>Indonesia’s annual blogging conference </li></ul><ul><ul><li>Co-founder of </li></ul></ul><ul><ul><li>Indonesian blog provider </li></ul></ul><ul><ul><li>and political 2.0 website </li></ul></ul>
  4. 4. Indonesian Landscape <ul><ul><li>2009: 31 million internet users </li></ul></ul><ul><ul><li>2012: 100 million internet users (mobile + desktop) </li></ul></ul>Source APJII and synovate analysis 145% In 8 Years
  5. 5. Indonesian Landscape:  Fertile ground <ul><ul><li>Internet users growing 49% annually </li></ul></ul><ul><ul><li>Users are 70% under 35 years old: digital natives </li></ul></ul><ul><ul><li>Full support on the development of IT technology from government, private sectors, public </li></ul></ul><ul><ul><li>Fortunately: 3rd largest free democracy with a fairly free media with TV being the most influential one </li></ul></ul>
  6. 6. Social Media being the 5th Estate <ul><ul><li>Social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” </li></ul></ul><ul><ul><li>It’s been with us forever: emails, web, forums, blogs, wikis </li></ul></ul><ul><ul><li>Internet has always been about interacting and conversation, thus social media it’s also a fancy way to describe millions of conversations people are having online 24/7 </li></ul></ul>
  7. 7. Indonesian Blogosphere c Istilah “blog” digunakan Puluhan Blogger Indonesia Pesta Blogger I Pesta Blogger II Pass 1M Mark Adsense Wordpress DagDigDug “ YOU” Pesta Blogger III
  8. 8. Indonesian Bloggers Communities
  9. 9. Pesta Blogger+ on the 4th year <ul><ul><li>1,500 bloggers from all over Indonesia </li></ul></ul><ul><ul><li>Oct 27 is National Blogger Day </li></ul></ul>
  10. 10. How bloggers have mature over the years in Indonesia <ul><ul><li>2001 – 2005 </li></ul></ul><ul><ul><ul><li>Predominantly, Geeks, Technology </li></ul></ul></ul><ul><ul><li>2005 – 2007 </li></ul></ul><ul><ul><ul><li>Blogging seen as a part of active urban lifestyle </li></ul></ul></ul><ul><ul><ul><li>The only way to express yourself online </li></ul></ul></ul><ul><ul><ul><li>Mobile access scarce, Internet access expensive </li></ul></ul></ul><ul><ul><li>2007 – 2009 </li></ul></ul><ul><ul><ul><li>More access from mobile: location sensitive and instant </li></ul></ul></ul><ul><ul><ul><li>Less expensive internet access </li></ul></ul></ul><ul><ul><ul><li>Lower barrier to participate in conversation: Twitter: 140 characters, Facebook: Photos and Status updates </li></ul></ul></ul>
  11. 11. Online Movement Pre 2009
  12. 12. Online Movement Pre 2009
  13. 13. Online Movement Pre 2009
  14. 14. Online Movement in 2009
  15. 15. Online Movement in 2009 Prita I <ul><ul><li>Prita Mulyasari was charged and detained for 21 days with the new law on Information and Transaction Electronics (UU ITE) </li></ul></ul><ul><ul><li>She was charge for defamation for a consumer email complaint that she sent as a OMNI Hospital patient </li></ul></ul>
  16. 16. Online Movement in 2009 Prita I
  17. 17. <ul><ul><li>A responds to bomb attack in JW Marriot and Ritz Carlton </li></ul></ul><ul><ul><li>Twitter starts to use hashtag #indonesiaunite to show support and shout that “we are not afraid” </li></ul></ul><ul><ul><li>It went to have a website (, FB Fans Page, Mailing Lists, Wiki </li></ul></ul><ul><ul><li>Identities was created in many form </li></ul></ul>Online Movement in 2009 # IndonesiaUnite
  18. 18. Online Movement in 2009 # IndonesiaUnite
  19. 19. Creative Support
  20. 20. Creative Support
  21. 21. T-Shirts
  22. 22. Papertoys
  23. 23. <ul><ul><li>As a response to charges to the two heads of KPK (Corruption Commission) </li></ul></ul><ul><ul><li>Was the 1st movement that crossed the 1 million mark </li></ul></ul><ul><ul><li>Becomes a public pressure group and was use by media and support group to justify the presidential decision on public sentiment to drop the case </li></ul></ul>Online Movement in 2009 KPK 1 million support
  24. 24. Online Movement in 2009 KPK 1 million support
  25. 25. <ul><ul><li>Prita was fined Rp 202 million for her civil court </li></ul></ul><ul><ul><li>As a responds public was collecting spare changes (coins) to pay for that fine </li></ul></ul><ul><ul><li>The acts of collecting coins became inclusive public movement and was covered heavily by the media </li></ul></ul><ul><ul><li>As a result total donation collected was Rp 815 million and Prita was set free and found not guilty for her civil and criminal charges </li></ul></ul>Online Movement in 2009 Prita II: Justice Coin
  26. 26. <ul><ul><li>Spare changes as a method of resistances </li></ul></ul><ul><ul><li>25 coin collection posts all over Indonesia </li></ul></ul><ul><ul><li>200 coins counting volunteers </li></ul></ul><ul><ul><li>USD 81,500 in total </li></ul></ul> Online Movement in 2009 Prita II: Justice Coin
  27. 27. Online Movement in 2009 Prita II: Justice Coin
  28. 28. Online Movement in 2009 Prita II: Justice Coin
  29. 29. Online Movement in 2009 Prita II: Justice Coin
  30. 30. 2009 - The Facebook Year <ul><ul><li>Indonesia Facebook user growing at 1,536.7% in 2009 </li></ul></ul><ul><ul><li>Putting Indonesia at no 4th largest Facebook country in the world after USA, UK and Turkey with total members of 14,681,580 </li></ul></ul>Top 10 Facebook Country:
  31. 31. 2010: The Twitter Year?
  32. 32. Lessons Learned <ul><ul><li>Several success cases out of thousands support group </li></ul></ul><ul><ul><li>Content is key : visuals, key messages, simple powerful, ideas that can capture public imagination, update stream </li></ul></ul><ul><ul><li>Know your tools: blogs, twitter, facebook, emails, sms. Format: photos/images, videos </li></ul></ul><ul><ul><li>Mainstream media is our friends, help them help us </li></ul></ul>
  33. 33. Challenges <ul><ul><li>Restrictive law and regulations </li></ul></ul><ul><ul><li>Censorship (self and technical) </li></ul></ul><ul><ul><li>Vertical and horizontal groups intimidation </li></ul></ul><ul><ul><li>Digital gap </li></ul></ul><ul><ul><li>Mental gap </li></ul></ul>
  34. 34. Moving Forward <ul><ul><li>Journalism skill is citizen skill </li></ul></ul><ul><ul><li>Journalism skill at hyper-local level </li></ul></ul><ul><ul><li>Take matter in our own hand </li></ul></ul><ul><ul><li>Demand more! </li></ul></ul>
  35. 35. Discussion <ul><li>Enda Nasution </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Blog: </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>Twitter: @enda </li></ul></ul>