Victorias Secret ppt

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Analyzation of Victoria\'s Secret as a business entity.

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Victorias Secret ppt

  1. 1. VICTORIA’S SECRET <ul><li>By: Jennifer Baker, Michael Schuler, Ruksana Latif, and Elizabeth Cook </li></ul>
  2. 2. In the Beginning <ul><li>Victoria’s Secret started as and idea of Roy Raymond and came to life in 1977 </li></ul><ul><li>The first store opened in San Francisco, California at the Stanford Shopping Center </li></ul><ul><li>Five years later Raymond sold the company to The Limited Brand </li></ul>
  3. 3. The Limited Brand <ul><li>Was Established as The Limited by Leslie Wexner in 1963 </li></ul><ul><li>Opened the first store in Kingsdale Mall in Columbus, OH </li></ul>
  4. 4. Other Limited Brand Stores <ul><li>Bath & Body Works </li></ul><ul><li>Express </li></ul><ul><li>White Barn Candles </li></ul><ul><li>La Senza </li></ul><ul><li>Henri Bendel </li></ul>
  5. 5. Odds & Ends <ul><li>SIC: </li></ul>NAISC : 5612: Women’s Clothing Store 448120: Women’s Clothing Store CEO: Lori Greeley Stock : (Symbol) LTD Public $15.74
  6. 6. Contact Information <ul><li>Mailing: </li></ul>Victoria’s Secret 4 Limited Pkwy. East Reynoldsburg, OH 43068 United States 614-577-7000 (Headquarters) 1-800-411-5116 (Customer Service) www.victoriassecret.com Phone: Web:
  7. 7. Wanted By Victoria <ul><li>Women </li></ul><ul><ul><li>Younger </li></ul></ul><ul><ul><li>Stylish </li></ul></ul><ul><ul><li>wants to embrace sexy & feminine side </li></ul></ul><ul><ul><ul><li>18 to 22 & 22 to 30’s </li></ul></ul></ul>
  8. 8. The Competition <ul><li>Fruit of the Loom </li></ul><ul><li>Hanes Brands </li></ul><ul><li>Fredrick’s of Hollywood </li></ul><ul><li>American Eagle </li></ul><ul><li>Wal-Mart </li></ul>
  9. 9. Location, Location, Location <ul><li>Specialty store </li></ul><ul><li>Their reach consists of brick & mortar, catalog, direct mail, and online shopping </li></ul><ul><li>Vertically integrated </li></ul>
  10. 10. Morning Noon & Night <ul><li>Victoria’s Merchandise: </li></ul><ul><ul><li>Clothes (I&C) </li></ul></ul><ul><ul><ul><li>Ready-to-Wear </li></ul></ul></ul><ul><ul><li>Shoes (I&C) </li></ul></ul><ul><ul><li>Handbags (I&C) </li></ul></ul><ul><ul><li>Sleepwear </li></ul></ul><ul><ul><ul><li>Bride-to-Be & Newlywed </li></ul></ul></ul><ul><ul><li>Bras </li></ul></ul><ul><ul><li>Panties </li></ul></ul><ul><ul><li>Swim Suits (I&C) </li></ul></ul>
  11. 11. Products <ul><li>Victoria’s Secret has a number of lines that are sold within their store: </li></ul><ul><ul><li>Bio-fit </li></ul></ul><ul><ul><li>Pink </li></ul></ul><ul><ul><li>Angel Bra </li></ul></ul><ul><ul><li>Very Sexy </li></ul></ul><ul><ul><li>Body by Victoria </li></ul></ul>
  12. 12. Price Points <ul><li>Clothes </li></ul><ul><ul><li>Dress / Suits $19-$125 </li></ul></ul><ul><ul><li>Blouses /Sweaters $19-$188 </li></ul></ul><ul><ul><li>Shorts & Pants $13-198 </li></ul></ul><ul><ul><li>Active Wear $17-$65 </li></ul></ul><ul><li>Shoes $45-$398 </li></ul><ul><li>Handbags $32-$275 </li></ul><ul><li>Bras $38-$56 </li></ul><ul><li>Panties $9-$30 </li></ul><ul><li>Swimsuits $29-$48 </li></ul><ul><li>Sleepwear $9-$48 </li></ul><ul><li>Bridal $20-$58 </li></ul>
  13. 13. Pretty in PINK <ul><li>The PINK collection is geared towards a younger audience </li></ul><ul><ul><li>Active Wear </li></ul></ul><ul><ul><li>Sleepwear </li></ul></ul><ul><ul><li>Bras and Panties </li></ul></ul><ul><ul><li>Bedding </li></ul></ul><ul><ul><li>Dorm Attire </li></ul></ul><ul><ul><li>Slippers and Flip Flops </li></ul></ul>
  14. 14. Beauty Product <ul><li>Cosmetics </li></ul><ul><ul><li>Beauty Rush </li></ul></ul><ul><ul><li>Very Sexy </li></ul></ul><ul><li>Fragrances </li></ul><ul><ul><li>Secret Garden </li></ul></ul><ul><ul><li>Dream Angels </li></ul></ul><ul><ul><li>Very Sexy </li></ul></ul><ul><li>Hair Products </li></ul><ul><ul><li>So Sexy </li></ul></ul><ul><ul><li>Fekkai </li></ul></ul>
  15. 15. Victoria’s Service <ul><li>Greeting </li></ul><ul><li>Uniform/ Attire </li></ul><ul><li>Customer Service </li></ul><ul><li>Commitment </li></ul><ul><ul><li>Angel Card </li></ul></ul><ul><li>Management </li></ul>
  16. 16. Victoria’s Secret Fashion Show <ul><li>Is an event that the company holds annually </li></ul><ul><li>Live performances </li></ul><ul><ul><li>Spice Girls </li></ul></ul><ul><ul><li>Seal </li></ul></ul><ul><ul><li>Justin Timberlake </li></ul></ul>
  17. 17. Victoria’s Angels <ul><li>Through Victoria’s Secret many models have hit super stardom and become spokeswomen for the company </li></ul><ul><ul><li>Heidi Klum </li></ul></ul><ul><ul><li>Tyra Banks </li></ul></ul><ul><ul><li>Gisele Bundchen </li></ul></ul><ul><ul><li>Adriana Lima </li></ul></ul><ul><ul><li>Selita Ebanks </li></ul></ul><ul><ul><li>Izabel Goulart </li></ul></ul>
  18. 18. Visualization <ul><li>Use atmosphere to create sales </li></ul><ul><ul><ul><li>Lighting </li></ul></ul></ul><ul><ul><ul><li>Windows Displays </li></ul></ul></ul><ul><ul><ul><li>Fixtures </li></ul></ul></ul><ul><ul><ul><li>Tables and Gondolas </li></ul></ul></ul><ul><ul><ul><li>Mannequins </li></ul></ul></ul>
  19. 19. Communication Skills <ul><li>Victoria Secret communicates through: </li></ul><ul><ul><li>Mail Order catalogs </li></ul></ul><ul><ul><li>Brick and Mortar </li></ul></ul><ul><ul><li>The Victoria’s Secret website </li></ul></ul><ul><ul><li>It’s own Facebook group </li></ul></ul><ul><ul><li>Angel Cards </li></ul></ul>
  20. 20. Social Responsibility <ul><li>People and Planet before profit </li></ul><ul><li>Sweat Shop located in Jordon </li></ul><ul><ul><li>works are allowed 3.3 minutes to sew a bikini </li></ul></ul><ul><ul><ul><li>Retail cost $14 / they earn 4 cents </li></ul></ul></ul><ul><li>Community vs. Profit </li></ul>
  21. 21. The Good-Bye <ul><li>Fashion Show </li></ul><ul><ul><li>Miami Beach </li></ul></ul><ul><ul><li>featured Usher </li></ul></ul><ul><ul><li>Back stage scenes </li></ul></ul><ul><ul><li>http:// www.youtube.com/watch?v=fwEMjAOf5js </li></ul></ul>
  22. 22. Works Cited <ul><li>CBS. (2008). Victoria’s secret fashion show 2005. Retrieved July 24, 2008, from http://www.cbs.com/specials/victorias_secret_2005/models </li></ul><ul><li>Wikipedia. (2008). Victoria’s secret. Retrieved July 8, 2008, from http://en.wikipedia.org/wiki/Victoria_Secret </li></ul><ul><li>Wikipedia. (2008). Limited brand. Retrieved July 16, 2008, from http://en.wikipedia.org/wiki/Limited_Brands </li></ul><ul><li>Wikipedia. (2008). Pink (victoria’s secret). Retrieved July 8, 2008, from http://en.wikipedia.org/wiki/Pink_%28Victoria%27s_Secret%29 </li></ul><ul><li>Hoovers. (2008). Victoria’s secret. Retrieved July 8, 2008, from http://premium.hoovers.com/subscribe/co/factsheet.xhtml?ID=rfccjyfxkttxrkk </li></ul><ul><li>Victoria's secret- semi annual sale (Vol. 1). (2008). Columbus , OH: Victoria's secret. </li></ul><ul><li>Stores magazine. (2008). Favorite 50 online retailers. Retrieved July 7, 2008. from http://www.stores.org/pdf/07FAV50chart.pdf </li></ul><ul><li>Stores magazine. (2008). Top 100 Retailers. Retrieved July 7, 2008. from http://www.stores.org/pdf/08TOP100Chart.pdf </li></ul>

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