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Analyzation of Victoria\'s Secret as a business entity.

Analyzation of Victoria\'s Secret as a business entity.

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    Victorias Secret ppt Victorias Secret ppt Presentation Transcript

    • VICTORIA’S SECRET
      • By: Jennifer Baker, Michael Schuler, Ruksana Latif, and Elizabeth Cook
    • In the Beginning
      • Victoria’s Secret started as and idea of Roy Raymond and came to life in 1977
      • The first store opened in San Francisco, California at the Stanford Shopping Center
      • Five years later Raymond sold the company to The Limited Brand
    • The Limited Brand
      • Was Established as The Limited by Leslie Wexner in 1963
      • Opened the first store in Kingsdale Mall in Columbus, OH
    • Other Limited Brand Stores
      • Bath & Body Works
      • Express
      • White Barn Candles
      • La Senza
      • Henri Bendel
    • Odds & Ends
      • SIC:
      NAISC : 5612: Women’s Clothing Store 448120: Women’s Clothing Store CEO: Lori Greeley Stock : (Symbol) LTD Public $15.74
    • Contact Information
      • Mailing:
      Victoria’s Secret 4 Limited Pkwy. East Reynoldsburg, OH 43068 United States 614-577-7000 (Headquarters) 1-800-411-5116 (Customer Service) www.victoriassecret.com Phone: Web:
    • Wanted By Victoria
      • Women
        • Younger
        • Stylish
        • wants to embrace sexy & feminine side
          • 18 to 22 & 22 to 30’s
    • The Competition
      • Fruit of the Loom
      • Hanes Brands
      • Fredrick’s of Hollywood
      • American Eagle
      • Wal-Mart
    • Location, Location, Location
      • Specialty store
      • Their reach consists of brick & mortar, catalog, direct mail, and online shopping
      • Vertically integrated
    • Morning Noon & Night
      • Victoria’s Merchandise:
        • Clothes (I&C)
          • Ready-to-Wear
        • Shoes (I&C)
        • Handbags (I&C)
        • Sleepwear
          • Bride-to-Be & Newlywed
        • Bras
        • Panties
        • Swim Suits (I&C)
    • Products
      • Victoria’s Secret has a number of lines that are sold within their store:
        • Bio-fit
        • Pink
        • Angel Bra
        • Very Sexy
        • Body by Victoria
    • Price Points
      • Clothes
        • Dress / Suits $19-$125
        • Blouses /Sweaters $19-$188
        • Shorts & Pants $13-198
        • Active Wear $17-$65
      • Shoes $45-$398
      • Handbags $32-$275
      • Bras $38-$56
      • Panties $9-$30
      • Swimsuits $29-$48
      • Sleepwear $9-$48
      • Bridal $20-$58
    • Pretty in PINK
      • The PINK collection is geared towards a younger audience
        • Active Wear
        • Sleepwear
        • Bras and Panties
        • Bedding
        • Dorm Attire
        • Slippers and Flip Flops
    • Beauty Product
      • Cosmetics
        • Beauty Rush
        • Very Sexy
      • Fragrances
        • Secret Garden
        • Dream Angels
        • Very Sexy
      • Hair Products
        • So Sexy
        • Fekkai
    • Victoria’s Service
      • Greeting
      • Uniform/ Attire
      • Customer Service
      • Commitment
        • Angel Card
      • Management
    • Victoria’s Secret Fashion Show
      • Is an event that the company holds annually
      • Live performances
        • Spice Girls
        • Seal
        • Justin Timberlake
    • Victoria’s Angels
      • Through Victoria’s Secret many models have hit super stardom and become spokeswomen for the company
        • Heidi Klum
        • Tyra Banks
        • Gisele Bundchen
        • Adriana Lima
        • Selita Ebanks
        • Izabel Goulart
    • Visualization
      • Use atmosphere to create sales
          • Lighting
          • Windows Displays
          • Fixtures
          • Tables and Gondolas
          • Mannequins
    • Communication Skills
      • Victoria Secret communicates through:
        • Mail Order catalogs
        • Brick and Mortar
        • The Victoria’s Secret website
        • It’s own Facebook group
        • Angel Cards
    • Social Responsibility
      • People and Planet before profit
      • Sweat Shop located in Jordon
        • works are allowed 3.3 minutes to sew a bikini
          • Retail cost $14 / they earn 4 cents
      • Community vs. Profit
    • The Good-Bye
      • Fashion Show
        • Miami Beach
        • featured Usher
        • Back stage scenes
        • http:// www.youtube.com/watch?v=fwEMjAOf5js
    • Works Cited
      • CBS. (2008). Victoria’s secret fashion show 2005. Retrieved July 24, 2008, from http://www.cbs.com/specials/victorias_secret_2005/models
      • Wikipedia. (2008). Victoria’s secret. Retrieved July 8, 2008, from http://en.wikipedia.org/wiki/Victoria_Secret
      • Wikipedia. (2008). Limited brand. Retrieved July 16, 2008, from http://en.wikipedia.org/wiki/Limited_Brands
      • Wikipedia. (2008). Pink (victoria’s secret). Retrieved July 8, 2008, from http://en.wikipedia.org/wiki/Pink_%28Victoria%27s_Secret%29
      • Hoovers. (2008). Victoria’s secret. Retrieved July 8, 2008, from http://premium.hoovers.com/subscribe/co/factsheet.xhtml?ID=rfccjyfxkttxrkk
      • Victoria's secret- semi annual sale (Vol. 1). (2008). Columbus , OH: Victoria's secret.
      • Stores magazine. (2008). Favorite 50 online retailers. Retrieved July 7, 2008. from http://www.stores.org/pdf/07FAV50chart.pdf
      • Stores magazine. (2008). Top 100 Retailers. Retrieved July 7, 2008. from http://www.stores.org/pdf/08TOP100Chart.pdf