Superaid Presentation

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  • 1. Superaid Customised accessories for digital hearing aidsMake hearing aids as cool as the iPhone
  • 2. The Issues★ 50 shades of grey beige★ Dull, ugly, plastic★ 2m have hearing aids only 1.4m wear them★ NHS offers range of primary colours Oticon / Phonak★ One colour fits all - its permanent★ Change your mind★ Can’t customise to your clothes, event, occasion★ Cost to NHS of replacement aids / redistribution
  • 3. SuperaidSkins - kids themes [star wars] - Jewellery
  • 4. InfluencesIris van Herpen
  • 5. The Market70% of over 70s & 40s 1 : 6 of the UK 1 : 10 UK adults of over 50% have population have mild tinnitus some form of hearing loss 45,000 deaf children experience800,000 severely / temporary hearing profoundly deaf loss 356,000 combined 2m have hearing 1% have servere visual & hearing aids only 1.4m use tinitus impairment them regularly Source: Action on Hearing Loss
  • 6. The market value £269.9 Bn £80 Bn £97 Bn No of Disabled people by age (2008) £100 Bn+ Consumer spend (£billion)Source: Office for Disability Issues - 2012Legacy for Disabled People: Inclusive andAccessible Businesshttp://bit.ly/UGDKaN
  • 7. SuperaidSkins - kids themes [star wars] - Jewellery
  • 8. The market ★3D printing ★ ABS ★ Skins 3 for £10 ★ Jewellery £39.99 ★ NHS ★ Boots / SpecsaversDistribution ★ Butler and Wilson ★ Online - customised patterns
  • 9. The A - Team★ Dan - Engineer★ Yuki - Designer, Engineer★ Sam - Engineer★ Dilukshi - Ravensbourne student - ProductDesign★ Alison - Pesky People -disability meets digital