Your SlideShare is downloading. ×
Sky escape
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Sky escape

384
views

Published on

Presentation from group on Innovation and Product Development course

Presentation from group on Innovation and Product Development course

Published in: Business, Economy & Finance

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
384
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Business PitchSkyEscapeThe Emergency Escape Device (EED)
  • 2. BackgroundBusinessplan - SkyEscape 2 15.05.2012
  • 3. The Solution • Four person carrier on the building faces • Descent ≈ 2 m/s • Capacity – 4 persons per 90 sec for each rail • For a 100 m tall building w. 12 rails – 1440 ppl/h • Redundant systemBusinessplan - SkyEscape 3 15.05.2012
  • 4. The ProductBusinessplan - SkyEscape 4 15.05.2012
  • 5. Value proposition • Building owners can safe lives • High standard of safety for users of tall buildings • Raise signal value for building owners • Higher rent income for building owners • Possible to exclude a emergency staircase in new constructionsBusinessplan - SkyEscape 5 15.05.2012
  • 6. Business Model • A Product/Service System • Stage one: – Sell physical product – the EED • Stage two: – Providing a service such as: • Sale of maintenance carrier • Maintenance of the building • Window cleaningBusinessplan - SkyEscape 6 15.05.2012
  • 7. Market Size • Buildings taller than 35m • 30.000 buildings of this height • Expected market share of min 0,5% • No strong market leader • Retrofit solution in the west • New constructions in the eastBusinessplan - SkyEscape 7 15.05.2012
  • 8. Customers • The entrepreneur constructing new buildings – Primary market • Owners of existing buildings – Secondary market • Insurance Companies – Business partnersBusinessplan - SkyEscape 8 15.05.2012
  • 9. Economics (corrected from BP) • Total investment of approx. 6 mill. DKK • Breakeven at 2015 • Production cost – 9 mill. DKK – 100 m. tall building – 12 rails mounted in total – 90 carriers in total • Sales price – 11,3 mill. DKK • Investor can achieve an “exit” by 2019Businessplan - SkyEscape 9 15.05.2012
  • 10. Thank you! Any questions?Businessplan - SkyEscape 10 15.05.2012