Sky escape

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Presentation from group on Innovation and Product Development course

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Sky escape

  1. 1. Business PitchSkyEscapeThe Emergency Escape Device (EED)
  2. 2. BackgroundBusinessplan - SkyEscape 2 15.05.2012
  3. 3. The Solution • Four person carrier on the building faces • Descent ≈ 2 m/s • Capacity – 4 persons per 90 sec for each rail • For a 100 m tall building w. 12 rails – 1440 ppl/h • Redundant systemBusinessplan - SkyEscape 3 15.05.2012
  4. 4. The ProductBusinessplan - SkyEscape 4 15.05.2012
  5. 5. Value proposition • Building owners can safe lives • High standard of safety for users of tall buildings • Raise signal value for building owners • Higher rent income for building owners • Possible to exclude a emergency staircase in new constructionsBusinessplan - SkyEscape 5 15.05.2012
  6. 6. Business Model • A Product/Service System • Stage one: – Sell physical product – the EED • Stage two: – Providing a service such as: • Sale of maintenance carrier • Maintenance of the building • Window cleaningBusinessplan - SkyEscape 6 15.05.2012
  7. 7. Market Size • Buildings taller than 35m • 30.000 buildings of this height • Expected market share of min 0,5% • No strong market leader • Retrofit solution in the west • New constructions in the eastBusinessplan - SkyEscape 7 15.05.2012
  8. 8. Customers • The entrepreneur constructing new buildings – Primary market • Owners of existing buildings – Secondary market • Insurance Companies – Business partnersBusinessplan - SkyEscape 8 15.05.2012
  9. 9. Economics (corrected from BP) • Total investment of approx. 6 mill. DKK • Breakeven at 2015 • Production cost – 9 mill. DKK – 100 m. tall building – 12 rails mounted in total – 90 carriers in total • Sales price – 11,3 mill. DKK • Investor can achieve an “exit” by 2019Businessplan - SkyEscape 9 15.05.2012
  10. 10. Thank you! Any questions?Businessplan - SkyEscape 10 15.05.2012

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