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Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
Howard - hb&c sig keynote
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Howard - hb&c sig keynote

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Keynote speech for the DESIGN12 conference Human Behaviour and Creativity SIG meeting

Keynote speech for the DESIGN12 conference Human Behaviour and Creativity SIG meeting

Published in: Design, Business, Technology
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  • 1. Human Behaviour and Design Creativity SIG keynoteCreativity, discipline specific?Thomas J. Howardthow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution– Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material presented by Thomas J. Howard, The Technical University of Denmark”
  • 2. MeThomas J. Howard (Tom)Associate ProfessorEngineering Design and Product DevelopmentDepartment of Mechanical EngineeringMain expertise:• The procurement of design information foruse as creative stimuliOther areas of research interest:• Robust Design• Integrated product developmentCurrently working on proposals for NeuroDesign (Research into Design Cognition by means of Neuro-Imaging)2 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 3. How much change can the concept ofCreativity entail and still be meaningful?Lord Justice Stuart-Smith3 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 4. How much change can the concept ofCreativity entail and still be meaningful?4 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 5. How much change can the concept ofCreativity entail and still be meaningful? Key Analysis (A) – Information regarding the problem or task Generation (G) – A proposition of a solution (an IDEA) to the problem or task Evaluation (E) – Critique of a generative proposition5 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 6. Design types (Pahl & Beitz 1984) Original Adaptive Variant A new solution principle A known solution principle Variations or for an established market applied to a new market improvements in form of a know technology platform (New Behaviour) (New Function) (New Structure) Howard, T. J., Culley, S. J. and Dekoninck, E. (2008). "Describing the creative design process by the integration of engineering design and cognitive psychology literature." Design Studies 29(2): 160-180.6 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 7. The creative design process model G Original G Adaptive Variant G G A E G E Howard, T. J., Culley, S. J. and Dekoninck, E. (2008). "Describing the creative design process by the integration of engineering design and cognitive psychology literature." Design Studies 29(2): 160-180. Gero, J. S. (2004). "The situated function–behaviour–structure framework." Design studies 25(4): 373-3917 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 8. Is creativity discipline dependant or ageneral competency?8 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 9. What are we suggesting?9 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 10. A general discipline? Artistic Technical Associations Descriptive Analogies Solution Analogies Mind‟s eye IntuitiveDepiction of Artistic physics emotions signature Mathematical Geometrical functions/rules Aesthetic Manipulations rules Comedy Web Design Programming Music Problem Solving Sculpture Written Work Architecture Engineering Design Maths Painting Industrial Design Mechatronics 10 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 11. Routine Idea Generation Long Term Memory INTERNAL Irrelevant Information Chunk Association Working (IDEA) Apparently Relevant Memory Information Chunk Unapparently Relevant Information Chunk EXTERNAL Task Information Surrounding Information Howard, T. J., Culley, S. J. and Dekoninck, E. (2006). “Information as an input into the creative process" DESIGN‟0611 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 12. Creative Idea Generation ‘I’ Type Long Term Memory INTERNAL Irrelevant Information Chunk Association Working (IDEA) Apparently Relevant Memory Information Chunk Unapparently Relevant Information Chunk EXTERNAL Task Information Surrounding Information Howard, T. J., Culley, S. J. and Dekoninck, E. (2006). “Information as an input into the creative process" DESIGN‟0612 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 13. Creative Idea Generation ‘E’ Type Long Term Memory INTERNAL Irrelevant Information Chunk Association Working (IDEA) Apparently Relevant Memory Information Chunk Unapparently Relevant Information Chunk EXTERNAL Task Information Surrounding Information Howard, T. J., Culley, S. J. and Dekoninck, E. (2006). “Information as an input into the creative process" DESIGN‟0613 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 14. 14 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 15. A general discipline? Artistic Technical Associations Descriptive Analogies Solution Analogies Mind‟s eye IntuitiveDepiction of Artistic physics emotions signature Mathematical Geometrical functions/rules Aesthetic Manipulations rules Comedy Web Design Programming Music Problem Solving Sculpture Written Work Architecture Engineering Design Maths Painting Industrial Design Mechatronics 15 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 16. Types of Analogy Descriptive Analogy Solution Analogy Goal Goal State State Descriptor Descriptor Task Task16 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 17. Descriptive Analogy The most famous metaphor – the computer „Desktop‟. Goal State Descriptor A space (size restricted) at the base of icons „Desktop‟ analogy describing the similarity of or pull-up folders. Readily accessible space function of a physical desktop and the containing temporary and regularly uses files. temporary electronic space. Task A function to enable temporary file storage and quick and easy access to current files on a personal computer. Howard et al. Design200617 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 18. Solution Analogy Marc Brunel invented the principle of the tunnelling shield. Goal State Descriptor The Tunnelling Shield. Bricks were laid whist A ship worm (Teredo Navalis) known to bore digging the tunnel. A series of planks moved through wood, reinforcing its hole with a hard and replaced incrementally 18” at a time. excretion. Task Problem of constructing a tunnel. Difficulty in holding back soil from filling in a hole once dug giving no time for the concrete to set the bricks in place. Howard et al. Design200618 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 19. 19 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 20. Design Creativity StrategiesScamper Design Heuristicswww.mindtools.com Yilmaz et al. 2010•Substitute •Substitute•Combine •Merge•Adapt•Magnify or Modify •Rescale•Put to Other Uses•Eliminate•Rearrange or Reverse •Configure •Repeat •Nest20 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 21. Skills of design engineersDivergent Qualitative Visual Problem Convergentthinking reasoning thinking Formulation thinkingIdeation Fluency Deductive Perceptual speed Requirement Evaluation reasoning discoveryIdeation Inductive Visual memory Detecting missing SelectionVersatility reasoning info.Ideation Analogical Visual synthesis Identify key FeasibilityOriginality reasoning issuesAbstraction Abductive Mental image Identify real over Combining ideasAbility reasoning manipulation fictional constraintsFixation Intuitive Physics Spatial reasoning Relate needs to Trade offAvoidance technical requirementsComplexity Graphical Moving to higherHandling systems levelGoal directedness Compiled from a series of paper on design skills test by Shah 21 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 22. Can we teach discipline specific creativity?Yes, as we have been: – Sketching – Spatial reasoning – Prototyping – Knowledge of engineering fundamentals – Teaching of physical phenomena22 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 23. 23 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 24. Can we teach generic creativity?Perhaps: – Association forming – Forced analogies – Quantity/fluency over quality24 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design
  • 25. Have a good discussion...25 Original material by Thomas J. Howard, The Technical University of 2012 Denmark, Human Behaviour and Design Creativity SIG Keynote, Design

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