EIA pt.4 - Protovation
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EIA pt.4 - Protovation

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Protovation lecture at the European Innovation Academy 2012, Tallinn

Protovation lecture at the European Innovation Academy 2012, Tallinn

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  • 1. Design and Product DevelopmentGuest Lecture at Tallinn European Innovation AcademyThomas J. Howardwww.thomasjhoward.comthow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard, The Technical University of Denmark”
  • 2. Agenda09:30 – Integrated Product Development10:05 – Exercise10:20 – Break and discussion10:30 – Product/Service-Systems (PSS)10:05 – Exercise11:20 – Break and discussion11:30 – Open Design11:05 – Exercise11:20 – Discussion LUNCH13:00 – Protovation13:45 – Exercise2 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 3. The three Key disciplines of:Integrated Product Development (IPD) Market’Need’Situation Product Business Production3 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 4. What are the remaining question marks andwhich are the biggest? Will they Do users pay that Is the ? want it ? much ? market ? ? ? that big ? Market Does it Does it work ? look good ? ? Product Desired Cost and’Need’Situation properties vol. of ? Business ? production ? ? Production4 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 5. Where are the big question marks ?5 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 6. • Geo Center • Professor Kurt S Anderson Lærke Holstebroe Jeanne Lønstrup6 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 7. $200,000 Where are the big question marks ?7 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 8. http://www.nytimes.com/interactive/2012/06/03/magazine/innovations-issue.html Where are the big question marks ?8 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 9. ? ? ? ? ? ? ? ? Where are ? ? the big ? question ? ? marks ?9 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 10. Alarm BellsIf the system requires a full role-out to be of any use to the customers or stakeholders.If you can think of lots of people might want to buy the finished product/system but you can’t think of who would definitely be the first customer10 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 11. What are your burning questions? Teams from Group A ask Teams from Group B about aspects of their project’s feasibility. Team B to LIST THE MAIN QUESTIONS. 5 mins Discuss which is THE BIGGEST QUESTION MARK identified. 2 mins Swap over.11 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 12. What is a Prototype ?12 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 13. A model to test an aspect of a product’s feasibility, dealing with the burning questions13 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 14. Types of technical prototypes – Proof-of-Principle Prototype – Form Study Prototype – User Experience Prototype – Visual Prototype – Functional Prototype http://en.wikipedia.org/wiki/Prototype14 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 15. Proof-of-Principle PrototypeA proof of concept prototype is used to test some aspect of the intended design without attempting to exactly simulate the visual appearance, choice of materials or intended manufacturing process. Such prototypes can be used to "prove" out a potential design approach such as range of motion, mechanics, sensors, architecture, etc. These types of models are often used to identify which design options will not work, or where further development and testing is necessary.In electronics this is sometimes: “built on a breadboard”.15 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 16. Dyson – 5127 prototypes The hammer test When James started out he tested prototypes by dropping them down a cast iron stairway at the back of his workshop. Simple but effective. These days Dyson prototypes must endure 550 tests. Hoses are contorted and stretched. Cleaner heads are slammed into iron table legs. Performance is tested in temperatures as low as -20c in an environmental chamber. Things haven’t changed all that much though. Every 100th bin off the production line is whacked with a lump hammer just to make sure. http://content.dyson.co.uk/insidedyson/default.asp16 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 17. Form Study PrototypeThis type of prototype will allow designers to explore the basic size, look and feel of a product without simulating the actual function or exact visual appearance of the product. They can help assess ergonomic factors and provide insight into visual aspects of the products final form. Form Study Prototypes are often hand-carved or machined models from easily sculpted, inexpensive materials (e.g., urethane foam), without representing the intended colour, finish, or texture. Due to the materials used, these models are intended for internal decision making and are generally not durable enough or suitable for use by representative users or consumers.17 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 18. Form prototypes Cutting tools Dyson AirBlade http://www.dwell.com/articles/ Dyson-Airblade-process.html http://cmuid.tumblr.com/page/218 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 19. User Experience PrototypeA User Experience Model invites active human interaction and is primarily used to support user focused research. While intentionally not addressing possible aesthetic, this type of model more accurately represents the overall size, proportions, interfaces of a concept. This type of model allows early assessment of how a potential user interacts with various elements, motions, and actions of a concept which define the initial use scenario and overall user experience. As these models are fully intended to be used and handled, more robust construction is key. Materials typically include plywood, REN shape, RP processes and CNC machined components.19 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 20. User Experience20 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 21. Visual PrototypeTo capture the intended design aesthetic and simulate the appearance, colour and surface textures of the intended product but will not actually embody the function(s) of the final product. These models will be suitable for use in market research, executive reviews and approval, packaging mock-ups, and photo shoots for sales literature. Volvo 340 BMW 305 http://www.volvotips.com/index.php http://www.e90post.com/forums/sho /general/gallery/daf-museum/ wthread.php?t=15921 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 22. Functional PrototypeTo the greatest extent practical will attempt to simulate the final design, aesthetics, materials and functionality of the intended design. The functional prototype may be reduced in size (scaled down) in order to reduce costs. The construction of a fully working full-scale prototype and the ultimate test of concept, is the engineers final check for design flaws and allows last-minute improvements to be made before larger production runs are ordered.22 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 23. Advance Passenger Train (APT)23 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 24. Proof of principle prototypes Oversights revealed by the Prototypes Concept 1 Concept 2 Concept 3 – Awkward assembly – Awkward assembly – Lock insecurity revealed – Very small increments – Cannot work in all – More flimsy than for code orientations anticipated – Code revealed under – To release bars must – Supporting pin are too tube first be raised small – More flimsy – Awkward to adjust code – Awkward to adjust code – Lock insecurity – Lock insecurity + Simplicity realised revealed revealed + More discreet than + More sturdy + Dimensionally suited anticipated + An effective visual + Locks securely even deterrent when code is <2mm out24 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 25. Prototype vs Production Model Prototype parts Extruded parts Instead of using a T cutter to form the extra lip T cutter would have been required Mill Square then fasten will screws. for this section25 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 26. Proof of principle/form prototype26 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 27. Mk. 927 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 28. What about Market Prototyping ?28 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 29. Sun cream on demand What are the burning question related to the market feasibility of this product?29 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 30. The burning questions about marketfeasibility of sun cream1. How much variety is required in SPF ?2. What are the primary location for sales/need?3. Will customers change their mindsets/habits?4. How many (% & Vol.) people forget to bring SC?5. What are customers willing to do to receive the product?6. What is the required dosing sizes?30 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 31. Choose a couple of the questions and discuss how you could test the feasibility using a prototype 10mins31 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 32. Questions ?32 Original material by Thomas J. Howard, The Technical University of Denmark 2012