Crowdsourcing - IPU user driven innovation day

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  • 1. Crowdsoucing & Lead usersIPU - Brugerinddragelse i produktudviklingThomas J. Howardthow@dtu.dkwww.thomasjhoward.com Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard, The Technical University of Denmark”
  • 2. What is Crowdsourcing?2 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 3. InnovationDivergent/ Convergent / Solution EvaluationProblem SolvingSocial Challenges Push & Pull 3 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 4. 4 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 5. 5 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 6. But crowdsourcing is more than just a design competition6 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 7. Types of CrowdsourcingCrowd Funding (22% of sites)Crowd Labour (8% of sites)Crowd Innovation (10% of sites)Distributed Knowledge (37% of sites)Crowd Creativity (14% of sites)(Aesthetics & Branding)Tools (9% of sites)7 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 8. CrowdfundingTech Art Social 8 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 9. Funding9 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 10. Funding10 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 11. Crowdsourcing How would we use it?11 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 12. Funding12 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 13. Labour•Debugging•Advertising and testimonials•Proofreading•Web-design•Graphic enhancement•Website testing•Surveys•Data entry13 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 14. http://www.businessinsider.comtelegraph.co.uk 14 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 15. Aesthetics & Branding•Fashion•Sounds•Artwork•Logos•Graphic Design•Photography and ImagesCompetition Driven15 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 16. Aesthetics & Branding16 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 17. Innovation17 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 18. Innovation18 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 19. Innovation19 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 20. Anything left for us to do?20 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 21. But crowd innovation can be much, much more that simply substituting your work with the crowd... ...we need to consider how to build the crowd into our products21 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 22. 22 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 23. www.opendesignconsulting.org23 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 24. Challenge24 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 25. Lets either:1. Go through your project portfolio to find benched projects with some promise, or,2. Run an internal idea competition, or,3. Start an external competition,Give us 10.000dkk to play with, 1 member of staff 1 day/week...... Lets see what we and the crowd can do!25 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012
  • 26. Thank you! Questions ? Thomas J. Howard, Associate Professor, PhD Technical University of Denmark (DTU), Department of Mechanical Engineering Section for Engineering Design and Product Development Building 426, Produktionstorvet, 2800 Lyngby, Denmark Telephone (+45) 4525 4741 Homepage www.thomasjhoward.com Email thow@dtu.dk Skype thomas-james-howard26 Original material by Thomas J. Howard, The Technical University of Denmark 27.06.2012