42629 - lecture 10 - pitch training
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42629 - lecture 10 - pitch training

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Pitch training - Venture Cup

Pitch training - Venture Cup

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  • Intro slide.
  • RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!
  • RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!

42629 - lecture 10 - pitch training 42629 - lecture 10 - pitch training Presentation Transcript

  • THEPITCH DTU – Innovation & Product Development April 10th 2012
  • AGENDA• Inputs on how to do a pitch - What do you tell them? - How do you tell them?• Pitch session 1: Your 5 min. pitch - Team 1-7• Pitch session 2: Your 5 min. pitch - Team 8-14
  • WHYBOTHER?The purpose:• Create curiosity and interest• Set up more meetingsSo it should…• Give a clear description of your idea• Tell how you are going to make money• Where are you and what are your next steps?• Sell the idea through a good story
  • WHAT DO YOU TELL THEM?
  • Introduction • Opening slide/logo - Introduce yourself - The essence of your business idea in one sentence
  • PRODUCT/SERVICE • Background: Problem & customer pain • Business idea: The pain killer - How does your idea address this pain (in a new way)? - Why is this solution better than the competitors’? - Value proposition / Unique selling point • Idea Protection
  • MARKET&CUSTOMER• Market: - Description and size - Geography - Expected market growth• Customer: - Who is your typical customer? - Is your user your buyer? - What is your segment?
  • BUSINESSMODEL• How will you make money? - Fixed product price, subscription, after sale and service, device and disposables• Expected price• Expected turnover per year
  • IMPLEMENTATION&STATUS• Timeline: - Where are you now? - What are your further steps? - Important milestones• Resources needed• Exit strategy?
  • THETEAM• Your competencies• Responsibilities• Plan to reinforce team in the future?
  • HOW DO YOU TELL THEM?
  • THREERULESOFTHUMB First tell them what you are going to tell them Tell them Then tell them what you told them
  • THEINTRODUCTION• The crucial opening: Catch their ATTENTION• Generate INTEREST• Make the listener UNDERSTAND
  • HOWDOYOUTELL?• Smile, eye contact, enthusiasm• Be prepared• Talk slowly and clearly• Stand still (but not too still…)• Use pictures, quotes, statistics, examples
  • POWERPOINT• Keep it simple 1: Bullet points etc• Use visuals• Check the quality• Keep it simple 2: Clear visual identity• Rehearse
  • SUMMARIZE Know your PRODUCT, AUDIENCE and GOAL Make them understand the BUSINESS Generate DESIRE
  • PITCHING YOUR IDEA
  • CONTACTINFO Venture Cup Mikkel Sørensen Copenhagen Office Regional Manager Howitzvej 60, 1st floor T: +45 31321390 2000 Frederiksberg E: ms@venturecup.dk