THEPITCH     DTU – Innovation & Product Development                April 10th 2012
AGENDA• Inputs on how to do a pitch  - What do you tell them?  - How do you tell them?• Pitch session 1: Your 5 min. pitch...
WHYBOTHER?The purpose:• Create curiosity and interest• Set up more meetingsSo it should…• Give a clear description of your...
WHAT DO YOU TELL THEM?
Introduction • Opening slide/logo   - Introduce yourself   - The essence of your business idea in one sentence
PRODUCT/SERVICE • Background: Problem & customer pain • Business idea: The pain killer   - How does your idea address this...
MARKET&CUSTOMER• Market:  - Description and size  - Geography  - Expected market growth• Customer:  - Who is your typical ...
BUSINESSMODEL• How will you make money?  - Fixed product price, subscription, after sale and    service, device and dispos...
IMPLEMENTATION&STATUS• Timeline:  - Where are you now?  - What are your further steps?  - Important milestones• Resources ...
THETEAM• Your competencies• Responsibilities• Plan to reinforce team in the future?
HOW DO YOU TELL THEM?
THREERULESOFTHUMB    First tell them what you are going to tell them    Tell them    Then tell them what you told them
THEINTRODUCTION• The crucial opening: Catch their ATTENTION• Generate INTEREST• Make the listener UNDERSTAND
HOWDOYOUTELL?• Smile, eye contact, enthusiasm• Be prepared• Talk slowly and clearly• Stand still (but not too still…)• Use...
POWERPOINT• Keep it simple 1: Bullet points etc• Use visuals• Check the quality• Keep it simple 2: Clear visual identity• ...
SUMMARIZE    Know your PRODUCT, AUDIENCE and GOAL    Make them understand the BUSINESS    Generate DESIRE
PITCHING YOUR IDEA
CONTACTINFO  Venture Cup               Mikkel Sørensen  Copenhagen Office         Regional Manager  Howitzvej 60, 1st floo...
Upcoming SlideShare
Loading in …5
×

42629 - lecture 10 - pitch training

421
-1

Published on

Pitch training - Venture Cup

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
421
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Intro slide.
  • RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!
  • RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!
  • 42629 - lecture 10 - pitch training

    1. 1. THEPITCH DTU – Innovation & Product Development April 10th 2012
    2. 2. AGENDA• Inputs on how to do a pitch - What do you tell them? - How do you tell them?• Pitch session 1: Your 5 min. pitch - Team 1-7• Pitch session 2: Your 5 min. pitch - Team 8-14
    3. 3. WHYBOTHER?The purpose:• Create curiosity and interest• Set up more meetingsSo it should…• Give a clear description of your idea• Tell how you are going to make money• Where are you and what are your next steps?• Sell the idea through a good story
    4. 4. WHAT DO YOU TELL THEM?
    5. 5. Introduction • Opening slide/logo - Introduce yourself - The essence of your business idea in one sentence
    6. 6. PRODUCT/SERVICE • Background: Problem & customer pain • Business idea: The pain killer - How does your idea address this pain (in a new way)? - Why is this solution better than the competitors’? - Value proposition / Unique selling point • Idea Protection
    7. 7. MARKET&CUSTOMER• Market: - Description and size - Geography - Expected market growth• Customer: - Who is your typical customer? - Is your user your buyer? - What is your segment?
    8. 8. BUSINESSMODEL• How will you make money? - Fixed product price, subscription, after sale and service, device and disposables• Expected price• Expected turnover per year
    9. 9. IMPLEMENTATION&STATUS• Timeline: - Where are you now? - What are your further steps? - Important milestones• Resources needed• Exit strategy?
    10. 10. THETEAM• Your competencies• Responsibilities• Plan to reinforce team in the future?
    11. 11. HOW DO YOU TELL THEM?
    12. 12. THREERULESOFTHUMB First tell them what you are going to tell them Tell them Then tell them what you told them
    13. 13. THEINTRODUCTION• The crucial opening: Catch their ATTENTION• Generate INTEREST• Make the listener UNDERSTAND
    14. 14. HOWDOYOUTELL?• Smile, eye contact, enthusiasm• Be prepared• Talk slowly and clearly• Stand still (but not too still…)• Use pictures, quotes, statistics, examples
    15. 15. POWERPOINT• Keep it simple 1: Bullet points etc• Use visuals• Check the quality• Keep it simple 2: Clear visual identity• Rehearse
    16. 16. SUMMARIZE Know your PRODUCT, AUDIENCE and GOAL Make them understand the BUSINESS Generate DESIRE
    17. 17. PITCHING YOUR IDEA
    18. 18. CONTACTINFO Venture Cup Mikkel Sørensen Copenhagen Office Regional Manager Howitzvej 60, 1st floor T: +45 31321390 2000 Frederiksberg E: ms@venturecup.dk
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×