Prototyping   ali özkil, DTU, 2013   credits: keynotopia
A picture is worth 1000 words
A picture is worth 1000 words
A picture is worth 1000 wordsA prototype is worth 1000 pictures
Prototypes    areessential for  productdevelopment
What is a prototype?
What is a prototype?
Early version of an idea
leb      Early version   staTe       of an idea
Why Prototype?
To answer questionsand generate new ones
Validate your assumptions                    willitblend.com
Visualize your ideasand share them with others                      Team                    Investors                     ...
Fail Early,Fail Cheaply
Philips	 Food	 Printer
Fail early,fail cheaply
Fail early,fail cheaply
The Worst Product Failure ever: the New Coke
The Worst Product Failure ever: the New Coke
The Worst Product Failure ever: the New Coke
Compare alternatives
What makes a good   prototype?
Quick
Cheap
Minimal
Testable
Measurable
A good prototype is...
A good prototype is...Quick   You can create multiple versions fast and        iterate even faster
A good prototype is...Quick   You can create multiple versions fast and        iterate even fasterCheap   You wouldn’t min...
A good prototype is...Quick  You can create multiple versions fast and       iterate even fasterCheap  You wouldn’t mind t...
A good prototype is...Quick  You can create multiple versions fast and       iterate even fasterCheap  You wouldn’t mind t...
A good prototype is...Quick  You can create multiple versions fast and       iterate even fasterCheap  You wouldn’t mind t...
you can do it !
you can do it !
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
41631 lecture 6 pt1   prototyping
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41631 lecture 6 pt1 prototyping

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41631 lecture 6 pt1 prototyping

  1. 1. Prototyping ali özkil, DTU, 2013 credits: keynotopia
  2. 2. A picture is worth 1000 words
  3. 3. A picture is worth 1000 words
  4. 4. A picture is worth 1000 wordsA prototype is worth 1000 pictures
  5. 5. Prototypes areessential for productdevelopment
  6. 6. What is a prototype?
  7. 7. What is a prototype?
  8. 8. Early version of an idea
  9. 9. leb Early version staTe of an idea
  10. 10. Why Prototype?
  11. 11. To answer questionsand generate new ones
  12. 12. Validate your assumptions willitblend.com
  13. 13. Visualize your ideasand share them with others Team Investors Clients Users
  14. 14. Fail Early,Fail Cheaply
  15. 15. Philips Food Printer
  16. 16. Fail early,fail cheaply
  17. 17. Fail early,fail cheaply
  18. 18. The Worst Product Failure ever: the New Coke
  19. 19. The Worst Product Failure ever: the New Coke
  20. 20. The Worst Product Failure ever: the New Coke
  21. 21. Compare alternatives
  22. 22. What makes a good prototype?
  23. 23. Quick
  24. 24. Cheap
  25. 25. Minimal
  26. 26. Testable
  27. 27. Measurable
  28. 28. A good prototype is...
  29. 29. A good prototype is...Quick You can create multiple versions fast and iterate even faster
  30. 30. A good prototype is...Quick You can create multiple versions fast and iterate even fasterCheap You wouldn’t mind throwing it away and starting all over again
  31. 31. A good prototype is...Quick You can create multiple versions fast and iterate even fasterCheap You wouldn’t mind throwing it away and starting all over againMinimal No frills - contains core features only
  32. 32. A good prototype is...Quick You can create multiple versions fast and iterate even fasterCheap You wouldn’t mind throwing it away and starting all over againMinimal No frills - contains core features onlyTestable You can put it in front of people and have them try it out
  33. 33. A good prototype is...Quick You can create multiple versions fast and iterate even fasterCheap You wouldn’t mind throwing it away and starting all over againMinimal No frills - contains core features onlyTestable You can put it in front of people and have them try it outMeasurable You can get the numbers behind what is working and what is not
  34. 34. you can do it !
  35. 35. you can do it !

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