Open DesignA new paradigm of Product DevelopmentThomas J. Howardhttps://sites.google.com/site/thomasjameshowardhomepage/th...
Agenda08:30 – PSS09:15 – Break09:30 – Open Design10:15 – Break10:30 – Protovation11:15 – Break11:30 – Prep for Friday and ...
What is Open Design?3   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development ...
Open Design:  The Oxford English Dictionary   The Oxford English Dictionary – 1st Editionhttp://www.manhattanrarebooks-lit...
What is Open Design?                     Open Innovation                     Crowdsourcing                     Open Source...
Open Innovation             Concrete Issues (Issue 1/11) - http://www.concreteissues.com/cartoons6   Original material by ...
Open Innovation    “A paradigm that assumes that firms can    and should use external ideas as well as     internal ideas,...
What is Crowdsourcing?8   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Developmen...
Types of CrowdsourcingCrowd Funding (22% of sites)Crowd Labour (8% of sites)Crowd Innovation (10% of sites)Distributed Kno...
Crowdsourcing                            How would we use it?10   Original material by Thomas J. Howard & Jakob Bejbro for...
CrowdfundingTech                                                                                                         A...
Funding12   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013      ...
Funding13   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013      ...
Funding14   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013      ...
InnovationDivergent/                                                                                           Convergent ...
Innovation16   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013   ...
Innovation17   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013   ...
Labour•Debugging•Advertising and testimonials•Proofreading•Web-design•Graphic enhancement•Website testing•Surveys•Data ent...
Aesthetics & Branding•Fashion•Sounds•Artwork•Logos•Graphic Design•Photography and ImagesCompetition Driven19   Original ma...
Aesthetics & Branding20   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Developmen...
Anything left for us to do?21   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Deve...
Crowdsourcing is now a mature field,        use it and master it.22   Original material by Thomas J. Howard & Jakob Bejbro...
Open Source Design23   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development  ...
Open Source to Open Design            Source Code                                                          Design Blueprin...
DEFINITIONS                                     OPEN SOURCE DEVELOPMENT                            OSP                    ...
Why Open Design?To fund R&D rather than legal fees for patent disputes.To maximise the value of the product to the crowd a...
How Open are we to be?Choosing the correct licences will be crucial:                                   Attribution - CC BY...
Open DesignAn emerging paradigm... a gift to the       people and society...28   Original material by Thomas J. Howard & J...
Open Design Empowers People and DrivesInnovation29   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innov...
Flying Open Sourcers30   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development...
Flying Open Sourcers31   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development...
The Open Design Library32   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Developm...
FREE BEER 1.033   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013...
FREE BEER cont...                                 FREE BEER 2.5 (Right)FREE BEER 4.0 (Below)34   Original material by Thom...
Open Design (Open Hardware)An emerging paradigm... a gift to the       people and society...          ...but can you reall...
36   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013             ...
The old mindset of product development                                                                                    ...
Open Design – A New IPD Consideration                                                 Howard [2012]38   Original material ...
OSD Archetypal Business Model                                                                           Self-service,     ...
Benefits of Open Source Design•    Rapid and cheap publicity•    Multiuser development & Expert customers•    Increased pr...
Right now, being open is no longeran added value. Either you are openor you are out! The internet haschanged the game, we’...
42   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013             ...
43   Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development   2013             ...
Questions                                                    ?44   Original material by Thomas J. Howard & Jakob Bejbro fo...
How can you utilise open design or         data gathered from the user     activities to enhance your business?45    Origi...
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  • 3-5
  • Eli lilly
  • 41631 lecture 4 pt2 open design

    1. 1. Open DesignA new paradigm of Product DevelopmentThomas J. Howardhttps://sites.google.com/site/thomasjameshowardhomepage/thow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in ProductDevelopment Department of Mechanical Engineering, Technical University of Denmark”
    2. 2. Agenda08:30 – PSS09:15 – Break09:30 – Open Design10:15 – Break10:30 – Protovation11:15 – Break11:30 – Prep for Friday and new week2 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    3. 3. What is Open Design?3 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    4. 4. Open Design: The Oxford English Dictionary The Oxford English Dictionary – 1st Editionhttp://www.manhattanrarebooks-literature.com/oed.htm “Box of quotation slips” by Owen McKnight, CC BY-SA 2.0 4 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    5. 5. What is Open Design? Open Innovation Crowdsourcing Open Source Design5 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    6. 6. Open Innovation Concrete Issues (Issue 1/11) - http://www.concreteissues.com/cartoons6 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    7. 7. Open Innovation “A paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” (Chesbrough H. W., 2003).7 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    8. 8. What is Crowdsourcing?8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    9. 9. Types of CrowdsourcingCrowd Funding (22% of sites)Crowd Labour (8% of sites)Crowd Innovation (10% of sites)Distributed Knowledge (37% of sites)Crowd Creativity (14% of sites)(Aesthetics & Branding)Tools (9% of sites)9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    10. 10. Crowdsourcing How would we use it?10 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    11. 11. CrowdfundingTech Art Social 11 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    12. 12. Funding12 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    13. 13. Funding13 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    14. 14. Funding14 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    15. 15. InnovationDivergent/ Convergent / Solution EvaluationProblem SolvingSocial Challenges Push & Pull 15 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    16. 16. Innovation16 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    17. 17. Innovation17 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    18. 18. Labour•Debugging•Advertising and testimonials•Proofreading•Web-design•Graphic enhancement•Website testing•Surveys•Data entry18 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    19. 19. Aesthetics & Branding•Fashion•Sounds•Artwork•Logos•Graphic Design•Photography and ImagesCompetition Driven19 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    20. 20. Aesthetics & Branding20 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    21. 21. Anything left for us to do?21 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    22. 22. Crowdsourcing is now a mature field, use it and master it.22 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    23. 23. Open Source Design23 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    24. 24. Open Source to Open Design Source Code Design Blueprints24 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    25. 25. DEFINITIONS OPEN SOURCE DEVELOPMENT OSP OSS Open Source Products Open Source Software Tangible Intangible25 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 25 Department of Mechanical Engineering, Technical University of Denmark
    26. 26. Why Open Design?To fund R&D rather than legal fees for patent disputes.To maximise the value of the product to the crowd and allow them to develop design derivativesTo gain from being visible and influential.26 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    27. 27. How Open are we to be?Choosing the correct licences will be crucial: Attribution - CC BY This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials. Attribution-ShareAlike - CC BY-SA As CC BY except all new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects. Attribution-NoDerivs - CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you. Attribution-NonCommercial - CC BY-NC This license lets others remix, tweak, and build upon your work non -commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. Attribution-NonCommercial-ShareAlike - CC BY-NC-SA This license lets others remix, tweak, and build upon your work non -commercially, as long as they credit you and license their new creations under the identical terms. Attribution-NonCommercial-NoDerivs - CC BY-NC-ND This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially. http://creativecommons.org/licenses/27 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    28. 28. Open DesignAn emerging paradigm... a gift to the people and society...28 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    29. 29. Open Design Empowers People and DrivesInnovation29 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    30. 30. Flying Open Sourcers30 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    31. 31. Flying Open Sourcers31 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    32. 32. The Open Design Library32 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    33. 33. FREE BEER 1.033 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    34. 34. FREE BEER cont... FREE BEER 2.5 (Right)FREE BEER 4.0 (Below)34 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    35. 35. Open Design (Open Hardware)An emerging paradigm... a gift to the people and society... ...but can you really make money from giving things away for free?35 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    36. 36. 36 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    37. 37. The old mindset of product development Andreasen and Hein [1987]37 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    38. 38. Open Design – A New IPD Consideration Howard [2012]38 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    39. 39. OSD Archetypal Business Model Self-service, Communities, Community Network, Co-creation Participants, Accessibility, End-users, Knowledge -For Profit Sharing, -Personal gain, Cost reduction -Social good Intellectual resources., Internet, Brand Web-site/ (Platform) platform39 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    40. 40. Benefits of Open Source Design• Rapid and cheap publicity• Multiuser development & Expert customers• Increased product varieties• Competition killer• Suboptimal is forgivableRevenue from Open Source Design• Sale of expertise• Spin-off products• Straight production• Advertising & Front of shelf model• Value from the use phase• Use and user data40 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    41. 41. Right now, being open is no longeran added value. Either you are openor you are out! The internet haschanged the game, we’re be comingself-producers with access toinformation and possibility to learnwhatever, whenever, wherever.David Cuartielles (Arduino), California, 2012 BOB WALDIE, OpenGear 41 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    42. 42. 42 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    43. 43. 43 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    44. 44. Questions ?44 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    45. 45. How can you utilise open design or data gathered from the user activities to enhance your business?45 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark

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