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41631 lecture 4 pt2 open design

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  • Eli lilly
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    • 1. Open DesignA new paradigm of Product DevelopmentThomas J. Howardhttps://sites.google.com/site/thomasjameshowardhomepage/thow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in ProductDevelopment Department of Mechanical Engineering, Technical University of Denmark”
    • 2. Agenda08:30 – PSS09:15 – Break09:30 – Open Design10:15 – Break10:30 – Protovation11:15 – Break11:30 – Prep for Friday and new week2 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 3. What is Open Design?3 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 4. Open Design: The Oxford English Dictionary The Oxford English Dictionary – 1st Editionhttp://www.manhattanrarebooks-literature.com/oed.htm “Box of quotation slips” by Owen McKnight, CC BY-SA 2.0 4 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 5. What is Open Design? Open Innovation Crowdsourcing Open Source Design5 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 6. Open Innovation Concrete Issues (Issue 1/11) - http://www.concreteissues.com/cartoons6 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 7. Open Innovation “A paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” (Chesbrough H. W., 2003).7 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 8. What is Crowdsourcing?8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 9. Types of CrowdsourcingCrowd Funding (22% of sites)Crowd Labour (8% of sites)Crowd Innovation (10% of sites)Distributed Knowledge (37% of sites)Crowd Creativity (14% of sites)(Aesthetics & Branding)Tools (9% of sites)9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 10. Crowdsourcing How would we use it?10 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 11. CrowdfundingTech Art Social 11 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 12. Funding12 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 13. Funding13 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 14. Funding14 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 15. InnovationDivergent/ Convergent / Solution EvaluationProblem SolvingSocial Challenges Push & Pull 15 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 16. Innovation16 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 17. Innovation17 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 18. Labour•Debugging•Advertising and testimonials•Proofreading•Web-design•Graphic enhancement•Website testing•Surveys•Data entry18 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 19. Aesthetics & Branding•Fashion•Sounds•Artwork•Logos•Graphic Design•Photography and ImagesCompetition Driven19 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 20. Aesthetics & Branding20 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 21. Anything left for us to do?21 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 22. Crowdsourcing is now a mature field, use it and master it.22 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 23. Open Source Design23 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 24. Open Source to Open Design Source Code Design Blueprints24 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 25. DEFINITIONS OPEN SOURCE DEVELOPMENT OSP OSS Open Source Products Open Source Software Tangible Intangible25 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 25 Department of Mechanical Engineering, Technical University of Denmark
    • 26. Why Open Design?To fund R&D rather than legal fees for patent disputes.To maximise the value of the product to the crowd and allow them to develop design derivativesTo gain from being visible and influential.26 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 27. How Open are we to be?Choosing the correct licences will be crucial: Attribution - CC BY This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials. Attribution-ShareAlike - CC BY-SA As CC BY except all new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects. Attribution-NoDerivs - CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you. Attribution-NonCommercial - CC BY-NC This license lets others remix, tweak, and build upon your work non -commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. Attribution-NonCommercial-ShareAlike - CC BY-NC-SA This license lets others remix, tweak, and build upon your work non -commercially, as long as they credit you and license their new creations under the identical terms. Attribution-NonCommercial-NoDerivs - CC BY-NC-ND This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially. http://creativecommons.org/licenses/27 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 28. Open DesignAn emerging paradigm... a gift to the people and society...28 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 29. Open Design Empowers People and DrivesInnovation29 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 30. Flying Open Sourcers30 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 31. Flying Open Sourcers31 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 32. The Open Design Library32 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 33. FREE BEER 1.033 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 34. FREE BEER cont... FREE BEER 2.5 (Right)FREE BEER 4.0 (Below)34 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 35. Open Design (Open Hardware)An emerging paradigm... a gift to the people and society... ...but can you really make money from giving things away for free?35 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 36. 36 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 37. The old mindset of product development Andreasen and Hein [1987]37 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 38. Open Design – A New IPD Consideration Howard [2012]38 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 39. OSD Archetypal Business Model Self-service, Communities, Community Network, Co-creation Participants, Accessibility, End-users, Knowledge -For Profit Sharing, -Personal gain, Cost reduction -Social good Intellectual resources., Internet, Brand Web-site/ (Platform) platform39 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 40. Benefits of Open Source Design• Rapid and cheap publicity• Multiuser development & Expert customers• Increased product varieties• Competition killer• Suboptimal is forgivableRevenue from Open Source Design• Sale of expertise• Spin-off products• Straight production• Advertising & Front of shelf model• Value from the use phase• Use and user data40 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 41. Right now, being open is no longeran added value. Either you are openor you are out! The internet haschanged the game, we’re be comingself-producers with access toinformation and possibility to learnwhatever, whenever, wherever.David Cuartielles (Arduino), California, 2012 BOB WALDIE, OpenGear 41 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 42. 42 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 43. 43 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 44. Questions ?44 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    • 45. How can you utilise open design or data gathered from the user activities to enhance your business?45 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark

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