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41631 lecture 1 pt2 ipd Presentation Transcript

  • 1. Welcome to 41631Integrated Product DevelopmentThomas J. Howardthow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in ProductDevelopment Department of Mechanical Engineering, Technical University of Denmark”
  • 2. Recommended ReadingSource of inspiration for this lecture:Integrated Product DevelopmentMogens Myrup Andreasen & Lars Hein (2000)2 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 3. EXERCISE 1 - ExampleUsing as few of the numbers as possible: 6 1 7 8 2 5 Using these functions: +, -, x, /, (, )Make or get as close as you can to: 25 __________=____ (7–2)x5 253 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 4. EXERCISE 1aUsing as few of the numbers as possible: 6 7 4 1 6 4 8 Using these functions: +, -, x, /, (, )Make or get as close as you can to: 24 __________=____Make or get as close as you can to: 12 __________=____Make or get as close as you can to: 4 __________=____ Cross out the numbers used4 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 5. Sequential or “Over the wall” developmentMarketing want: 24Designers want: 12Manufacturers want: 4 6 7 4 1 6 4 85 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 6. Exercise 1bIntegrated developmentUsing as few numbers as possible, try to meet alltargets at the same time (use numbers only once) 6 7 4 1 6 4 8Marketing wants: 24 __________ = ____Stylists want: 12 __________ = ____Manufacturers want: 4 __________ = ____6 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 7. The role of the product developer Image from: http://farm4.static.flickr.com/3289/3060694963_3d778f69dd.jpg7 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 8. Does this really apply to productdevelopment• Constraints imposed by design decisions cause compromise for other stakeholders• Product development is greatly complex• Nobody knows how a product is developed Even a simple product like a pencil!8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 9. Project cost allocation9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 10. EXERCISE 2:List the stakeholders involved in yourproduct/service and its development. Some important stakeholder activities: • Engineering • User / Operators • Shipping / Distribution • Sales / Retailing • Purchasing • Quality control • Assembly • Disposal • Manufacturing • Suppliers / 3rd Party • Legal departments10 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 11. The three Key disciplines of IntegratedProduct Development (IPD) Market’Need’Situation Product Business Production11 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 12. The three Key disciplines of IntegratedProduct Development (IPD) Marketing, Sales, Forecasting, User-studies’Need’Situation Design, Engineering, Aesthetics, Ergonomics Business Manufacture, Assembly, Packaging, Transport12 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 13. “Integrated Product Development is: an idealised model of development where the business case of a product is built from the perspectives of all stakeholders”13 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 14. 2 Products with the same task...14 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 15. Which product is better? Business15 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 16. EXERCISE 3: Analyse the sample in terms of the key disciplines of IPD High end, premium, brand Functional, mid rangeMarket differentiation Relatively complex so can Simple, easy to use, less cleanProduct malfunction, cleaner in operation, easier to direct in operation Difficult manufacture and Very simple 1 piece moulding,Production assemble no assembly except insertion 16 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 17. Extreme cases... Where does the value lie?  No market differentiation or wow factor $$$$  Lighter, more sturdy, cheaper, better functioning product $  Cheaper, quicker and easier production $17 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 18. Where does the need usually arise? CBS Market’Need’Situation Product Business Production DTU18 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
  • 19. ?19 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark