Future of magazines


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Future of magazines

  1. 1. Future of Magazines By Emma Wright
  2. 2. Why magazines might be dying out <ul><li>54 magazines closed in 2008. This is a decrease of 17% from 2007. </li></ul><ul><li>This information shows that quite a huge amount of magazines were shut down within a year. If this keeps on happening then the amount of magazines available in the future could be dramatically reduced. </li></ul>
  3. 3. Who reads magazines? <ul><li>92% of U.S. adults read magazines </li></ul><ul><li>75% of teenagers read magazines </li></ul><ul><li>Magazines appeal to younger adults. People aged 34 and younger read more magazines than people aged 34 + </li></ul><ul><li>This shows that a huge amount of U.S adults and a huge number of teenagers read magazines. If these people continue to read magazines then surly magazines won’t die out in the future. </li></ul>
  4. 4. Magazine subscriptions <ul><li>The amount of subscriptions is rising. For example, they increased in the first half of 2009 </li></ul><ul><li>We can see the increase in subscriptions. In 2007, 322 million paid subscriptions. In 2008, 325 million paid subscription. This is an increase of 3 million. </li></ul><ul><li>Almost a quarter of new subscriptions come from the internet. </li></ul><ul><li>The above information suggests that the magazine industries are doing really well and business is good. </li></ul>
  5. 5. What’s the down side? <ul><li>54 magazines closed in 2008. This is a decrease of 17% in 2007. </li></ul><ul><li>This is a lot of magazines to close within the space of a year. </li></ul>
  6. 6. What could a future magazine be? <ul><li>I think magazines will need to keep up with technology and bring a different element into reading magazines. </li></ul><ul><li>Maybe the magazines will get a 3D effect. Images may pop out of the magazine. This would work best if products are being advertised as the product will stand out and be more noticeable. </li></ul><ul><li>The down side to this would be that the technology will need to be invented and it would probable be too expensive to use in magazines which people normally throw away once they have read it. </li></ul>
  7. 7. What do I think? <ul><li>I think magazines do have a future but small magazine companies will suffer. Slowly, people may stop buying print magazines and start to download or buy them on the internet. You can get apps on phones which allows you to read the information while out and about like a print magazine. </li></ul><ul><li>However, the big magazine companies will continue to be successful as they tend to have loyal consumers who will keep buying their magazines. </li></ul>
  8. 8. Some quotes <ul><li>“ It does not look like an easy 12 months ahead for the magazine industry. But by the time 2009 draws to a close, larger publishing houses in the business-to-business and consumer sectors will be looking increasingly dominant, while smaller, weaker titles will wither under the strain of the downturn.” </li></ul>
  9. 9. <ul><li>“ This year greater emphasis will be placed on editorial in these titles: get the quality of content wrong and magazines could find themselves in real trouble.” </li></ul>
  10. 10. <ul><li>“ Large publishers such as IPC Media, Condé Nast and Future Publishing, which have invested in extending their brands into TV, web, mobile, radio or shopping, are more likely to weather the impact than those with standalone products or thinner portfolios of titles.” </li></ul>
  11. 11. <ul><li>“ For consumer publishers, then, the strong will get stronger and the weak will suffer most.” </li></ul>
  12. 12. <ul><li>“ The Financial Times, for instance, allows users to access a certain number of stories free each month, while heavier use of the site and access to other editorial is limited to subscribers.” </li></ul>
  13. 13. Final thoughts <ul><li>I think major magazine companies will be successful in the future. </li></ul><ul><li>To get more consumers, magazines may need to think of more USP’s. </li></ul><ul><li>Some magazines may move to being online as it can be more convenient for some. </li></ul><ul><li>I don’t think magazines will die out any time soon as there are still a huge number of people who buy and subscribe to them. </li></ul>