Search capabilities</li></li></ul><li>Whyshould I Get On?<br />Recruiting/Employment<br />Posting jobs, “trolling”, and “checking out” candidates<br />68% of US firms used SNS for recruiting purposes in 2009. (Grant 2009)<br />Among those that use SNS 95% use LinkedIn. (Eccles 2009)<br />
Whyshould I Get On?<br />Marketing & Public Relations<br />Effective marketing strategies have changed.<br />Companies that use SNS are 17 times more likely to improve customer satisfaction. (Aberdeen Group)<br />Opinion Leaders<br />
Tips<br />1. Identify an objective and strategy<br />2. Create a positive brand image<br />3. Focus on your target market<br />4. Connect with others in the industry<br />5. Publicly converse with participants (listen)<br />6. Engage with both fans and critics<br />7. Be fresh and constant with shared content<br />8. Post job listings<br />9. Put your LinkedIn URL on all of your marketing collateral<br />10. Don’t stop with LinkedIn<br />
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