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Meeting Your Business Needs With Linked In
 

Meeting Your Business Needs With Linked In

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    Meeting Your Business Needs With Linked In Meeting Your Business Needs With Linked In Presentation Transcript

    • Meeting Your Business Needs With LinkedIn
    • Objectives
    • History
      • Social Networking Site (SNS)
      • Social Capital
    • LinkedIn Today
      • Over 55 Million Members
      • Over 150,000 Companies
    • Small Businesses
      http://mashable.com/2010/03/02/small-business-stats/
    • How DoesLinkedinWork?
      • “Personal Branding”(Beal & Strauss 2008)
      • Degrees of connections
      • Search capabilities
    • Whyshould I Get On?
      Recruiting/Employment
      Posting jobs, “trolling”, and “checking out” candidates
      68% of US firms used SNS for recruiting purposes in 2009. (Grant 2009)
      Among those that use SNS 95% use LinkedIn. (Eccles 2009)
    • Whyshould I Get On?
      Marketing & Public Relations
      Effective marketing strategies have changed.
      Companies that use SNS are 17 times more likely to improve customer satisfaction. (Aberdeen Group)
      Opinion Leaders
    • How to Use LinkedIn
    • Tips
      1. Identify an objective and strategy
      2. Create a positive brand image
      3. Focus on your target market
      4. Connect with others in the industry
      5. Publicly converse with participants (listen)
      6. Engage with both fans and critics
      7. Be fresh and constant with shared content
      8. Post job listings
      9. Put your LinkedIn URL on all of your marketing collateral
      10. Don’t stop with LinkedIn