Your SlideShare is downloading. ×
Meeting Your Business Needs With Linked In
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Meeting Your Business Needs With Linked In

473

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
473
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Meeting Your Business Needs With LinkedIn
  • 2. Objectives
  • 3. History
    • Social Networking Site (SNS)
    • 4. Social Capital
  • LinkedIn Today
    • Over 55 Million Members
    • 5. Over 150,000 Companies
  • Small Businesses
    http://mashable.com/2010/03/02/small-business-stats/
  • 6. How DoesLinkedinWork?
    • “Personal Branding”(Beal & Strauss 2008)
    • 7. Degrees of connections
    • 8. Search capabilities
  • Whyshould I Get On?
    Recruiting/Employment
    Posting jobs, “trolling”, and “checking out” candidates
    68% of US firms used SNS for recruiting purposes in 2009. (Grant 2009)
    Among those that use SNS 95% use LinkedIn. (Eccles 2009)
  • 9. Whyshould I Get On?
    Marketing & Public Relations
    Effective marketing strategies have changed.
    Companies that use SNS are 17 times more likely to improve customer satisfaction. (Aberdeen Group)
    Opinion Leaders
  • 10. How to Use LinkedIn
  • 11. Tips
    1. Identify an objective and strategy
    2. Create a positive brand image
    3. Focus on your target market
    4. Connect with others in the industry
    5. Publicly converse with participants (listen)
    6. Engage with both fans and critics
    7. Be fresh and constant with shared content
    8. Post job listings
    9. Put your LinkedIn URL on all of your marketing collateral
    10. Don’t stop with LinkedIn

×