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Ad tech trends

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  • 1. Ad Tech Industry: Current State and Top Trends David Zhuang Saturday, June 29, 13
  • 2. Credit & Disclaimer • Many slides are from the source below: http://www.slideshare.net/tkawaja/lumas- state-of-the-state-at-dms13 • But opinions shared are all mine Saturday, June 29, 13
  • 3. Contents • State of Industry • Top Trends Saturday, June 29, 13
  • 4. Saturday, June 29, 13
  • 5. Saturday, June 29, 13
  • 6. Saturday, June 29, 13
  • 7. Saturday, June 29, 13
  • 8. Saturday, June 29, 13
  • 9. Contents • State of Industry • Top Trends Saturday, June 29, 13
  • 10. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  • 11. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  • 12. Saturday, June 29, 13
  • 13. Saturday, June 29, 13
  • 14. Saturday, June 29, 13
  • 15. Saturday, June 29, 13
  • 16. Programmatic Direct Real-Time Bidding Saturday, June 29, 13
  • 17. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  • 18. Saturday, June 29, 13
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  • 20. Saturday, June 29, 13
  • 21. Saturday, June 29, 13
  • 22. Saturday, June 29, 13
  • 23. Saturday, June 29, 13
  • 24. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  • 25. Saturday, June 29, 13
  • 26. Saturday, June 29, 13
  • 27. Twitter Native Ads Saturday, June 29, 13
  • 28. Facebook Native Ad Saturday, June 29, 13
  • 29. Yahoo! Native Ad Saturday, June 29, 13
  • 30. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  • 31. Saturday, June 29, 13
  • 32. More Content+Commerce: Social Commerce Saturday, June 29, 13
  • 33. Saturday, June 29, 13
  • 34. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  • 35. Saturday, June 29, 13
  • 36. Saturday, June 29, 13
  • 37. Native Winning Over Display Saturday, June 29, 13
  • 38. Performance Winning Over Branding Saturday, June 29, 13
  • 39. Saturday, June 29, 13
  • 40. Payment Transportation ... Saturday, June 29, 13