Sumeet Rohatgi Regional Marketing Manager (APAC) su.rohatgi@elsevier.com, +919910770642 Get the right view, faster
The Innovation Journey Innovation is an essential route to business growth.  But without the right information to guide cl...
What are the biggest obstacles you face when it comes to generating a return on your investments in innovation? Innovation...
The Critical Front End of the Innovation Process Get on the right track early to avoid increased risk and cost $ $ $ $ $ D...
Making the Right “Bet” Requires the Right Information “  Searching for meaning in  the content of unstructured data is the...
Searching for the Right Answers the Wrong Way * Source: 2008 survey from IDC Researchers spending more time looking for in...
You’re Already Spending Money <ul><li>Tradeshows </li></ul><ul><li>Journals </li></ul><ul><li>Consulting </li></ul><ul><li...
What if You Could be More Effective at  Scoping Opportunities <ul><li>Quickly explore and understand new markets and areas...
illumin8 Does That For You Organizes and presents more relevant insights, faster <ul><li>Rapid summary </li></ul><ul><li>U...
How We Do It… Web Journal Patent Creating landscape overviews about Companies, Products, People, etc.,  Organizing results...
Chemical Company Identifies Technology Partner “ illumin8 brought everything together instead of having to search [other r...
Finding Meaningful Relationships for You Patents Full Text Internet <ul><li>x created y, </li></ul><ul><li>x is invented y...
Consumer Packaged Goods Company explores new market “ [illumin8] gets the information  in a short period of time.  I can s...
Chemical Company Identifies Technology Supplier “ illumin8 brought everything together instead of having to search [other ...
illumin8 is helping innovators save time and make the right bets “…   It’s a valuable tool for technology landscaping. I t...
Research tools play unique roles in the innovation process Deliver Select Strategize /Capture Formulate Evaluate Define Ch...
Keywords and Entities vs. Solution and Relationship Extraction Keywords   Extracted Information Keyword Search Tools <ul><...
Get the  Right  View with illumin8 <ul><li>Save time searching and spend more time analyzing and applying </li></ul><ul><l...
 
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Sumeet Rohatgi Elsevier Innovation Live

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Sumeet Rohatgi Elsevier Innovation Live

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  • Introduction List of attendees
  • Innovation is essential to business growth. BCG Study: 64% rated innovation as one of top 3 priorities essential to business growth. (paragraph 3)No surprise – Companies that innovate; outperform their peers. (paragraph 2)But without the right information guiding you towards a decision; a successful outcome is not assured.
  • You have a lot of business challenges; need to get up to speed quickly in an area you’re unfamiliar with. Continuously seek new bus. Opportunities. Get to market smarter &amp; faster. BCG study shows – lots of obstacles. However, the top 2 are risk averse culture and lengthy development times. We can’t change your culture but can increase your confidence you are making a better bet on your projects so that the risk is mitigated closer to a go/no go decision. We can also support efforts in the dev. Cycle by getting you through the UP FRONT process more effectively
  • Front end process is a critical stage. A front-end decision on which projects and opportunities the company should pursue – before the company commits extensive resources to a project is critical. So choosing the right direction imperative. You want to get to the delivery stage ahead of your competition and prove the ROI of your strategy – but you want to be confident that you are getting on the right track first – to avoid an increased risk and cost later on
  • However, this requires the right info. Our customers have told us that they need to explore all relevant sources of info early on; yet the information universe is exploding.
  • Researchers are now spending even more time searching and gathering information. What they should be spending time on is the analyzing and applying of that information towards their projects.
  • Talk here about how they are already paying for this information… This slide begins to set the stage now to get the audience thinking about how they will fund i8. They are already spending money on these things: Consultants especially are very expensive and if they could save just a portion of what they are spending on consultants it could easily fund i8. Even if i8 could make the Consultants and/or the info they provide more effective, it would have a beneficial impact on the bottom-line. These current methods they are using can be resource intensive, can take a lot of time and have unpredictable outcomes Outsell Report 2009 (March) An Outsell report in 2009 shows that your ‘colleagues’ indicate that 69% of them feel these current methods are much less valuable then ever before.
  • Self explanatory – Case in point from a chemical customer: You need to be more effective at getting the information you need so that your decisions are better informed. Exploration work done up front is about trying to understand is there an unmet need, what are people doing right now to try to address the unmet need? Does you company have any technology or business that might apply to be able to meet this need? The goal when working on projects that require effective searching is to try to quickly get an answer.
  • In a rapid summary overview, it presents more relevant insights, faster. The unique category of results applies almost a commercial of a technology or attribute or issue – by presenting the categories in a very simple yet powerful landscape. This enables you to start exploring new markets and technologies instead of looking for the information. You can start to analyze the results – get a sense of who and what are already involved, make connections between products and companies, etc…see trends… Use this quote from chemical company: “The way illumin8 arranges its data such as you can click on it I would say it saves you easily a half day’s worth of work doing it the way I had been doing it in the past. “ Triggers your insights and analysis to begin….
  • i8 takes the first touch of all that content and reads it for you so you can focus much more quickly on the info you’re interested in… This gives you a sense of the breadth of integrated content sources of information used in illumin8. The actual product demo will be the best opportunity to really show it in action – get underneath the hood and explore what we’re doing to make the results set so unique
  • Search term is Solar Shingle. ilumin8 creates a semantically indexed database of information that delivers meaning instead of just records. See relationships and benefits quickly, rather than sorting through thousands or records.
  • Our customers have successfully used illumin8. Case – Technical Leader used illumin8 to determine if there is a potential for using super fruit extracts in segments they currently don’t use it for. Used illumin8 to learn about how other companies are currently using super fruits. Identify whether they could use it in a similar way. Was able to make connections between the science behind the technology and the commercial potential for it. Used his material from illumin8 to speak with the R&amp;D units on whether they had the capability of doing this internally and provided the recommendations to the Business Development group on his assessment.
  • Our customers have successfully used illumin8. Business Development Leader used illumin8 to identify the list of commercial products and companies that currently utilize a particular type of technology he was not familiar with. The business unit identified this technology as an important market space and he had to explore whether they had identified the right technology partner.
  • Not only our customers like illumin8, the industry has also embraced this tool.
  • Keywords- Traditional “Keyword” search tools deliver any and all records where the terms shows up… be it useful or meaningful data or not. All they can do is find a term. Entities- There are some “Text-Mining” tools that take it a step further and are fairly good at extracting “entities” – (organizations, products and more specialized terms) Solution and Relationship Extraction- illumin8 delivers even more- “Solution” and “Relationship” extraction. Now you can see a Company , that provide a Product , which employ a Technology , that solves a Problem and provides this Benefit !
  • Sumeet Rohatgi Elsevier Innovation Live

    1. 1. Sumeet Rohatgi Regional Marketing Manager (APAC) su.rohatgi@elsevier.com, +919910770642 Get the right view, faster
    2. 2. The Innovation Journey Innovation is an essential route to business growth. But without the right information to guide clear decision making, a timely and successful outcome is not assured. Innovative companies exceed industry averages measured on total shareholder returns* Source: BCG 2009 Senior Executive Survey
    3. 3. What are the biggest obstacles you face when it comes to generating a return on your investments in innovation? Innovation Begins with Challenges A risk averse culture and lengthy development times are the biggest hurdles to improving return on investment innovation spending Making Better Bets – Risk Management Time Savings Source: BCG 2009 Senior Executive Survey 29 0 5 10 15 20 25 30 Risk averse culture Lengthy development times Lack of coordination within company Difficulty selecting the right ideas to commercialize Compensation not tied to innovation results Inability to adequately measure performance Ineffective marketing & communications Insufficient support from leadership & management Not enough customer insight Not enough great ideas 27 23 22 22 21 20 20 17 17 Percentage of respondents
    4. 4. The Critical Front End of the Innovation Process Get on the right track early to avoid increased risk and cost $ $ $ $ $ Deliver Select Strategize /Capture Formulate Evaluate Define
    5. 5. Making the Right “Bet” Requires the Right Information “ Searching for meaning in the content of unstructured data is the rocket science of the digital universe.” IDC Source: IDC Whitepaper, The Diverse and Exploding Digital Universe, March 2008 Digital Information Created, Captured, Replicated Worldwide Exabytes Tenfold Growth in Five Years! 1,800 2006 0 2011 2007 2008 2009 2010 And Information overload is getting bigger
    6. 6. Searching for the Right Answers the Wrong Way * Source: 2008 survey from IDC Researchers spending more time looking for information than analyzing and applying it Searching and gathering information Organizing, analyzing and applying information 9.5 hours/ week 9.2 hours/ week 2008
    7. 7. You’re Already Spending Money <ul><li>Tradeshows </li></ul><ul><li>Journals </li></ul><ul><li>Consulting </li></ul><ul><li>Networking </li></ul><ul><li>General & specialized search </li></ul>How are you currently searching… finding information? <ul><li>Difficulty identifying relevant information </li></ul><ul><li>Takes weeks or months to complete </li></ul><ul><li>Resource intensive </li></ul><ul><li>Expensive </li></ul><ul><li>Unpredictable results </li></ul>Current methods… … And their implications In a lot of different areas
    8. 8. What if You Could be More Effective at Scoping Opportunities <ul><li>Quickly explore and understand new markets and areas to assess commercial opportunities </li></ul><ul><li>Effectively find people, companies and organizations for potential partners, suppliers or alliances </li></ul><ul><li>See new ideas and uses for technologies from places you never would have thought to look before </li></ul>Telescope
    9. 9. illumin8 Does That For You Organizes and presents more relevant insights, faster <ul><li>Rapid summary </li></ul><ul><li>Unique category of results </li></ul><ul><li>Visually compelling landscape </li></ul>Confidently explore new markets and technologies
    10. 10. How We Do It… Web Journal Patent Creating landscape overviews about Companies, Products, People, etc., Organizing results and presenting relevant information from billions of web pages and the worlds most trusted scientific content 3 Million full-text scientific and technical articles 36 Million scientific records 8 Billion web pages, blogs and forums 22 Million patents from 5 world-wide patent offices illumin8 “Reads” the Content from a Breadth of Sources
    11. 11. Chemical Company Identifies Technology Partner “ illumin8 brought everything together instead of having to search [other resources first].” “ There are usually companies out there doing things you may not know about it. [The illumin8 overview of results] shows you names that you [don’t realize] you are looking for. For our business, sometimes it is easier to acquire than develop internally, so if someone is out there developing something that you need; you want to know it.” New Business Development Leader, Fortune 100, Chemical Company <ul><ul><ul><ul><ul><li>Business Opportunity: Enter the emerging market for solar shingles or Building Integrated Photovoltaic (BIPV) solutions for residential applications </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Research Challenge: Who are potential technology partners? What products are on the market already? </li></ul></ul></ul></ul></ul><ul><li>Solution: illumin8 </li></ul><ul><ul><li>Creates list of companies already involved in the space </li></ul></ul><ul><ul><li>Identifies experts to speak with </li></ul></ul><ul><ul><li>Provides list of commercial products using the technology </li></ul></ul><ul><ul><li>Helps build knowledge of the market space </li></ul></ul><ul><ul><li>Export results and share findings with team </li></ul></ul><ul><li>Results: Created strategy to engage with technology partner; </li></ul><ul><li>results from illumin8 gave confidence they could provide a unique </li></ul><ul><li>value </li></ul><ul><ul><li>Information from illumin8 helps with recommendation pursue or stop opportunity </li></ul></ul><ul><ul><li>Use insights from findings to put together a strategy of how to penetrate the market </li></ul></ul>
    12. 12. Finding Meaningful Relationships for You Patents Full Text Internet <ul><li>x created y, </li></ul><ul><li>x is invented y, </li></ul><ul><li>x sells y , </li></ul><ul><li>x reduces y </li></ul>Searching on relationships like: illumin8 index of semantic extractions
    13. 13. Consumer Packaged Goods Company explores new market “ [illumin8] gets the information in a short period of time. I can start to see trends and understand what’s going on in this space quicker than going through other tools.” “ Allows me to connect the dots and see market trends which increases my level of productivity and [allows me to] make decisions faster.” Technical Leader Fortune 50, Consumer Packaged Goods Company <ul><ul><ul><ul><ul><li>Business Opportunity: To enter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>an adjacent market with existing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>product component </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Research Challenge: What is the potential for super fruit extracts in other segments? </li></ul></ul></ul></ul></ul><ul><li>Solution: illumin8 </li></ul><ul><ul><li>Immediately see general landscape with category of results </li></ul></ul><ul><ul><li>Quickly identify applications of technology in adjacent industries </li></ul></ul><ul><ul><li>Easy filter by companies and people for further investigation </li></ul></ul><ul><ul><li>Link directly to external studies </li></ul></ul><ul><li>Results: Made business appropriate </li></ul><ul><li>recommendation on commercial potential for new segment </li></ul><ul><ul><li>Able to connect the dots between the science and commercial applications </li></ul></ul><ul><ul><li>Gather insights you normally wouldn’t get in other ways </li></ul></ul><ul><ul><li>Increase productivity and get better input for decisions </li></ul></ul>
    14. 14. Chemical Company Identifies Technology Supplier “ illumin8 brought everything together instead of having to search [other resources first].” “ There are usually companies out there doing things you may not know about it. [The illumin8 overview of results] shows you names that you [don’t realize] you are looking for. For our business, sometimes it is easier to acquire than develop internally, so if someone is out there developing something that you need; you want to know it.” New Business Development Leader, Fortune 100, Chemical Company <ul><ul><ul><ul><ul><li>Business Opportunity: Increase market share by launching new product using 3 rd party technology </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Research Challenge: Who is the best technology partner? Are our competitors using the technology now? </li></ul></ul></ul></ul></ul><ul><li>Solution: illumin8 </li></ul><ul><ul><li>Provides list of commercial products using the technology </li></ul></ul><ul><ul><li>Creates list of companies already involved in the space </li></ul></ul><ul><ul><li>Identifies experts to speak with </li></ul></ul><ul><ul><li>Helps build knowledge of the market space </li></ul></ul><ul><ul><li>Export results and share findings with team </li></ul></ul><ul><li>Results: Created strategy to engage with technology partner; </li></ul><ul><li>results from illumin8 gave confidence they could provide a unique </li></ul><ul><li>value </li></ul><ul><ul><li>Information from illumin8 helps with recommendation pursue or stop opportunity </li></ul></ul><ul><ul><li>Use insights from findings to put together a strategy of how to penetrate the market </li></ul></ul>
    15. 15. illumin8 is helping innovators save time and make the right bets “… It’s a valuable tool for technology landscaping. I think it really gives you a sense of what’s going on in terms of activity and distribution of activities. ” Innovation Manager, Fortune 100 Chemical Company “ iIlumin8 is set to become the Google of the innovation space.” Economist.com A new search-engine tool geared to packaging research and development could help reduce the risk of R&D investments and locate the right development targets. Packaging Strategies Magazine
    16. 16. Research tools play unique roles in the innovation process Deliver Select Strategize /Capture Formulate Evaluate Define Challenge: Who are potential technology partners to help enter new market? Deep review of key articles confirms partners’ solution provides unique value add that is not available via in-house R&D group. Scopus search tracks key expert’s work and validates potential references or partners using analysis such as citation trackers and H-index indicators illumin8 search identifies list of companies and people who are involved or have commercial products in a technology space; helping to build knowledge of the market opportunity and sets stage on who to speak with. Solution: Made recommendation to business unit on best technology partner to engage <ul><li>Go directly to full text content </li></ul><ul><li>Start with illumin8 to scope and assess commercial opportunity </li></ul><ul><li>Use A&I databases to get a deeper view of the research output and track author citations </li></ul>Other <ul><li>Read full text content - journal, patent, society publication - to get all essential details </li></ul>
    17. 17. Keywords and Entities vs. Solution and Relationship Extraction Keywords Extracted Information Keyword Search Tools <ul><li>Organizations (1) </li></ul><ul><li>Products (1) </li></ul><ul><li>Technology Terms (1) </li></ul>Entities (3) Keywords Solutions (3) - Organization (1) - Product (1) - Technology (1) Keywords Benefit (1) Problems (6) - Materials (6) i8 = Solution & Relationship Extraction Text Mining Tools
    18. 18. Get the Right View with illumin8 <ul><li>Save time searching and spend more time analyzing and applying </li></ul><ul><li>Discover ideas and new uses for technologies that you might not have found otherwise </li></ul><ul><li>Make connections between science, technology, experts and companies to support your business decisions </li></ul>

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