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Indrani TR35 short
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Indrani TR35 short



Published in Technology , Business
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  • 1. Indrani Medhi ‘ Slumdog’ Jamal wants to send money to his lady love Latika He has a million rupees, but NO bank account
  • 2. Mobile Banking
  • 3. Who is the Technology Review Audience? Illiterate– does not know to use non-voice functions on the phone UI– Text heavy, complex navigation
  • 4. Technology and Innovation: Who is the Technology Review Audience? Text-Free UIs are design guidelines for Computer Human Interfaces that would allow any non-literate person on first contact with a PC or mobile phone to immediately realize useful interaction with minimal or no assistance.
  • 5. Ethnographic Design Process Who is the Technology Review Audience? India Philippines South Africa 450 subjects, 400+ hours in the field
  • 6. Design Principles Who is the Technology Review Audience? No text, but numbers are okay Extensive use of hand-drawn, semi-abstracted cartoons Voice annotation in the local language Aggressive mouse-over functionality A consistent help feature Looping full-context video dramatizing the purpose and mechanism of the application
  • 7. Text-Free Phone UIs Who is the Technology Review Audience?
  • 8. Text-Free PC UI Who is the Technology Review Audience?
  • 9. Usability test results Who is the Technology Review Audience?
    • Text-Free UI designs strongly preferred over standard text-based UIs
    • First-time, non-literate users, in fact, able to navigate through Text-Free UIs meaningfully
  • 10. Current work
    • Thank You
    • Indrani Medhi
    • Microsoft Research India
    • [email_address]
    • Pilot projects
    • Design of UIs vis-à-vis cognitive capacities of low-literate users