Lean Startup & Innovation Games

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Short introduction to Innovation Games® and examples of their application in Lean and Lean StartUps: Reduce Waste, Value Stream Mapping, and Minimum Viable Product.

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Lean Startup & Innovation Games

  1. 1. Lean Startups& Innovation Games Xing Lean Startup Circle Rhein- Main, 29.10.2012 Michael Tarnowski Plays-In-Business.com www.innovationgames.com
  2. 2. Basics of LEAN Lean: Focus on the business as a whole and what brings value Muda − Wasteful Activities Non-Value-Generating: Process steps that either the customer is not willing to pay for or are not critical to the creation of value for the customer. Lean Principles − NO MUDA! Basic principles of lean: reduce waste, maintain quality, and accelerate productivity. MUDA “Optimize the whole“ – “Eliminate waste“ “Build quality in“– “Deliver fast“www.plays-in-business.com www.innovationgames.com
  3. 3. Non Value Adding: • Waste • No Customer Focus!www.plays-in-business.com www.innovationgames.com
  4. 4. 7 (or 8) Ways of MudaWaste #1: Defects / Scrap / ReworkWaste #2: Over ProcessingWaste #3: WaitingWaste #4: New Ideas / Employee KnowledgeWaste #5: TransportationWaste #6: InventoryWaste #7: MotionWaste #8: Excess Productionwww.plays-in-business.com www.innovationgames.com
  5. 5. Waste #1 – Defects, Rework, Scraps Defects in end product add no value – they often require fixing and attract significant costs to the organization. – Loss of corporate image not included.www.plays-in-business.com www.innovationgames.com
  6. 6. Additional features or process steps the customer is unwilling to pay for or doesn’t find them to be valuable add no value.Waste #2 – Over Processingwww.plays-in-business.com www.innovationgames.com
  7. 7. Waste #3 – Waiting Waiting around for the next step in production add no value.www.plays-in-business.com www.innovationgames.com
  8. 8. Waste #4 – New Ideas / Employer Knowledge Not utilizing the ideas generated by those people who actually use the processes themselves add no value.www.plays-in-business.com www.innovationgames.com
  9. 9. Waste #5 – Transportation Wasting time and resources for picking up/moving/ dropping off of raw materials or finished product, as well as moving materials/product over long distances, outside of the actual process itself, add no value.www.plays-in-business.com www.innovationgames.com
  10. 10. Waste #6 – Inventory Consists of either all components, the work in progress, and the finished product not being processedwww.plays-in-business.com www.innovationgames.com
  11. 11. People moving or walking or equipment moving more than they actually have to in order to the processing to be performed add no value.Waste #7 – Motionwww.plays-in-business.com www.innovationgames.com
  12. 12. Waste #8 – Excess Production More production than there is actually demandwww.plays-in-business.com www.innovationgames.com
  13. 13. No Innovation (Waste) = Down Time D – Defects / Scrap / Rework O – Over Processing W – Waiting N – Non-utilized Employee Ideas / Creativity T – Transportation I – Inventory M – Motion E – Excess Production (“stolen” from Chad Walters/LeanBlitz.Net)www.plays-in-business.com www.innovationgames.com
  14. 14. Be instead Up Time U – be Unforgettable P – be Productive T – be Transparent I – be Innovative M – be Motivated E – be Experimentalwww.plays-in-business.com www.innovationgames.com
  15. 15. Up Time ! Time Is UP!! Do IT! Innovation Games …Gamestorming …Agile Gameswww.plays-in-business.com www.innovationgames.com
  16. 16. Innovation Games ‒ The Seriously Fun Way to Do Work! Innovation Games:  a set of originally market research oriented, facilitated and directed games, developed by Luke Hohmann. *)  13 core games at the beginning; now more than 20 games. Innovation Games are in context of Game Storming, a similar game-oriented approach initiated by Sunny Brown, David Gray. *) Free account to play online: http://innovationgames.com/resources/instant-play-games/www.plays-in-business.com www.innovationgames.com
  17. 17. Why Games? World is a Complex System:  made up of many complex systems,  all of them interacting with each other  in complex, dynamic and unpredictable ways. Games:  involves people,  have structure and goals,  operates more like a real-world system,  results are unpredictable,  small changes in variables generate dramatic differences in the result.www.plays-in-business.com www.innovationgames.com
  18. 18. Games *) *) Innovation Games, Agiles Games, LEGO Serious Play Agreement  Games are alternatives to standard business meetings. New Ideas  Games are structured activities. Unraveling A facilitator leads a group complexity towards some goal by way of a game, that provides scope for thinking freely, even playfully. Problem Solving  Games require a few props such as sticky notes, poster paper, markers, random pictures from magazines, or other thought provoking objects ― “Fluffy Stuff”. Planning Deep Understandingwww.plays-in-business.com www.innovationgames.com
  19. 19. Innovation Games ‒ The Seriously Fun Way to Do Work! Innovation Games: Focussed on real-time collaborative games to engage customers and stakeholders to reveal what really matters to them and to get breakthrough ideas.www.plays-in-business.com www.innovationgames.com
  20. 20. Innovation Games ‒ The Seriously Fun Way to Do Work! Ways of  customer feedback about a product or service  prioritising issues, features, meanings, options, possibilities, ...etc.  Serious games to solve a wide range of product strategy and management issues across the whole market lifecycle.www.plays-in-business.com www.innovationgames.com
  21. 21. Innovation Games ‒ Fields of Application Not only applicable for market research and product design, but also for  Portfolio management,  Requirements management,  Project management  ..... ...any number of tasks of  Innovative Thinking  Brainstorming  Collaboration / Team building  ...www.plays-in-business.com www.innovationgames.com
  22. 22. Core Set of Innovation Games: 13 Games Product Box Spider Web Make My Day Speed BoatBuy a Feature 20/20 Vision Me and My Shadow Hot Tub The Apprentice Remember the Show and Tell Prune the Product Tree My Worst Nightmare Future www.plays-in-business.com www.innovationgames.com
  23. 23. Innovation Games 1/5 Product Box: customers work individually or in small teams to create and sell their ideal product. Me and My Shadow: discover hidden needs by carefully observing what customers actually do with your products. Buy a Feature: customers work together to purchase their most desired features.www.plays-in-business.com www.innovationgames.com
  24. 24. Innovation Games 2/5 Give Them a Hot Tub: customers provide feedback on outrageous features to establish what is truly essential. Remember the Future: understand your customers’ definition of success by seeing how they shape their future. (This game is related with Future Perfect from Agile Coaching) Spider Web: participants work individually or in small teams to create vivid pictures of how your products and services fit into their world.www.plays-in-business.com www.innovationgames.com
  25. 25. Innovation Games 3/5 Start Your Day: participants collaboratively describe when, how, and where they use your product(s). Participants describe their daily, weekly, monthly, and yearly events related to their use of a product. Show and Tell: customers describe the most important artifacts produced by your system to you and other customers. The Apprentice: an engineer or product developer uses the product as an end-user.www.plays-in-business.com www.innovationgames.com
  26. 26. Innovation Games 4/5 20/20 Vision: customers negotiate the relative importance of such things as product features, market requirements, and product benefits. Prune the Product Tree: customers work in small teams to shape the evolution of your products and services. Speed Boat: customers identify their biggest pain points with your products and services.www.plays-in-business.com www.innovationgames.com
  27. 27. Innovation Games 5/5 My Worst Nightmare: Discover hidden and/or unconsidered worst-case scenarios to develop better understanding and planning. Participants imagine and draw a caricature of their “worst nightmare” related to the product or service that you’re researching.www.plays-in-business.com www.innovationgames.com
  28. 28. www.plays-in-business.com www.innovationgames.com
  29. 29. Innovation Games ‒ 3 Prominent Applications in Lean Value Stream Mapping Identify Chances to Reduce Waste Identify your Minimum Viable Product (MVP)www.plays-in-business.com www.innovationgames.com
  30. 30. Innovation Games ‒ Value Stream Mapping, Streamlining the Value Stream Value Stream / Value Stream Mapping (VSM): identifies and analyses flow of materials and information required to bring a product or service to the customer.  Identify major sources of non-value added time in a value stream;  Envision a less wasteful future state; and  Develop an implementation plan for future Lean activities. Most Useful Innovation Games: 20/20 Speedboat Show and Tell Prune the Vision Product Treewww.plays-in-business.com www.innovationgames.com
  31. 31. Innovation Games ‒ Identify Chances to Reduce Waste Waste: Non-Value-Generating Activities. Build Current State Value Stream Map  Identify waste  Identify bottlenecks Most Useful Innovation Games: 20/20 Speedboat Show and Tell Prune the Vision Product Treewww.plays-in-business.com www.innovationgames.com
  32. 32. Innovation Games ‒ Identify your Minimum Viable ProductMinimum Viable Product (MVP): has just thosefeatures that allow the product to be deployed, andno more.MVP provides the minimum set of features neededto learn usage from earlyvangelist – early adopters. Eric Ries, StartupLessonsLearned.comUsing MVP:+ Avoid building products nobody wants+ Maximize learning per dollar spent− Hard Work: much more minimum than Most Useful Innovation Games : you think  Define feature set being as most minimum and most compelling as possible  Gather user feedback for product 20/20 Speedboat Show and Tell Prune the development constantly Vision Product Treewww.plays-in-business.com www.innovationgames.com
  33. 33. Further Reading Books  Luke Hohmann: Innovation Games. Creating Breakthrough Products Through Collaborative Play. Addison-Wesley, 2006.  Dave Gray, Sunni Brown, James Macanufo: Gamestorming. OReilly, 2010. Web Links  Innovation Games: www.innovationgames.com  Gamestorming: http://www.gogamestorm.com/  Plays-in-Business (Articles): http://goo.gl/vS2Py  http://tastycupcakes.org/www.plays-in-business.com www.innovationgames.com
  34. 34. Plays-In-Business.com Competencies:  Trained Innovation Games Facilitator & Trained LEGO Serious Play Facilitator  Certifed Scrum Master, Agile Coaching  ISO 15504/Automotive SPiCE Prov. Assessor  Requirements Engineering & Management consultancy  Quality Assurance & Management consultancy  Project Management & Configuration Management consultancy ISO 15504 Assessor Industrial Sectors:  Automotive, Finance  Logistics & Public Transport  Defence , Aerospace  Aviation & Air Traffic Managementwww.plays-in-business.com www.innovationgames.com
  35. 35. Graphics Acknowledgements  http://www.ftd.de  www.innovationgames.com  Izahorsky, http://www.flickr.com/photos/ingmar/3934077939/  http://farm2.static.flickr.com/1164/5125476119_2cdf57722e.jpg  oschene, http://www.flickr.com/photos/oschene/3016792272/  Ravi Pinisetti, http://www.flickr.com/photos/rk_p/6913697731/  LX_ZX, http://www.flickr.com/photos/lx_photo/7439564388/  Kamomemushi, http://www.flickr.com/photos/shinjinakai/6080589831/  RayVanEng, http://www.flickr.com/photos/rayvaneng/4675892563/  Mang PK, http://www.flickr.com/photos/42682894@N05/3939957339/  Steven H Scott, http://www.flickr.com/photos/stevenscott/6779454656/  Budderflyman, http://www.flickr.com/photos/21686909@N07/3458700677  musklick, http://www.flickr.com/photos/mouse-click-media/5597883913/#  Mr Andrew Murray, http://www.flickr.com/photos/mrandrewmurray/5826411174/  DownOnEarth, http://www.flickr.com/photos/16173624@N03/4147638363/in/faves-58564123@N05/  Daniel Rennen / pixelio.de, http://image.pixelio.de/000/612/512//player/1--612512-Stra%26szlig%3Benkehrer%20reinigt%20Stra%26szlig%3Be-pixelio.jpgwww.plays-in-business.com www.innovationgames.com
  36. 36. Plays-In-Business.com Website: plays-in-business.com, info@plays-in-business.com Twitter: twitter.com/playsinbusiness twitter.com/m_tarnowski Xing: xing.com/profile/Michael_Tarnowski LinkedIn: linkedin.com/pub/michael-tarnowski/52/b62/a98www.plays-in-business.com www.innovationgames.com

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