Why Europe? European Union is a software market as big as North America. Here you can find some ideas on how to generate money from a comparatively new foreign market.
a land yet to be explored…
A market worth $271.8 billion In 2011, the Global Software Market is forecasted to have a value of $271.8 billion, an increase of 33.6% since 2006. Global Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor
Global Software Market Segmentation
Americas accounts for 42.1% of the global market's value.
European region generates 36% of the global market's revenue.
eCommerce Opportunities in Europe A growing market in France, Italy and in Spain with a ratio of eShoppers to Internet users the weakest (between 35-50% according to markets), but a very strong growth rate amongst new eShoppers which bodes for excellent potential for the short and long term.
Despite it’s late start Europe is now a mature eCommerce market and one of the biggest markets in the World.
A mature market concentrated in Northern Europe (United Kingdom, Germany and the Scandinavian countries) where 60- 80% of Internet users are eShoppers.
Eastern Europe: A Budding Market
A budding market represented by Eastern Europe, with different levels of maturity according to the countries
2011-12 will be significant for the development of e-commerce in Europe
Is Europe a good place to be? Opportunities Entry Barriers
Europe – a market as big as USA
A software market accounting 91.9$ billion
Both mature markets and new markets
IT spending for decreasing the software piracy
High end market
Favourable exchange rate
Multiple currencies, eased by adoption of the Euro
Differing tax and VAT regimes
Uncertainty over and pending legislation on ecommerce taxation
The Power of Synergistic Marketing What you have to do:
Generate an attractive partnership program with a company
Look for the right partner (or at least A partner)
Support your partner actively
Your partner will:
Generate revenue for you
Market your product and generate brand awareness
Local support and help you with the localization
Going to Europe is not very expensive
You can go by yourself, but it is more profitable and easy with a partner
Balance your revenue
Minimize the business risk
More attractive for venture capital
Both local knowledge and the domain knowledge is essential to sell your product or service in Europe
You need to find a suitable partner in Europe who knows your background as well as the European market
The HUME advantage
Hume Technologies is a global IT services company located near Heathrow, London providing co-sourcing solutions to enterprises worldwide.
Hume Technologies has a global delivery centre in London and associate companies in India for development tasks.
We hired a multi-lingual marketing squad to sell your product and services.
Hume Technologies is based at Stockley Park, one of Europe's most successful IT business parks.
Just a few minutes from Heathrow International Airport.
Arrange it Your Way
Arrange it your way! The options are endless
HUME- as your business office in Europe
HUME – as your representative in Europe
HUME – as your dedicated business manager in Europe
Why can’t you send an email to Mr Trevor Peters for more details: firstname.lastname@example.org
1 Furzeground Way Stockley Park Heathrow UB11 1BD United Kingdom