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How to market it in europe

How to market it in europe






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    How to market it in europe How to market it in europe Presentation Transcript

    • How to market it in Europe?
    • Why Europe?
      European Union is a software market as big as North America.
      Here you can find some ideas on how to generate money from a comparatively new foreign market.
    • a land yet to be explored…
    • A market worth $271.8 billion
      In 2011, the Global Software Market is forecasted to have a value of $271.8 billion, an increase of 33.6% since 2006.
      Global Software Market Value Forecast: $ billion, 2006-2011
      Source: Datamonitor
    • Global Software Market Segmentation
      • Americas accounts for 42.1% of the global market's value.
      • European region generates 36% of the global market's revenue.
    • eCommerce Opportunities in Europe
      A growing market in France, Italy and in Spain with a ratio of eShoppers to Internet users the weakest (between 35-50% according to markets), but a very strong growth rate amongst new eShoppers which bodes for excellent potential for the short and long term.
      • Despite it’s late start Europe is now a mature eCommerce market and one of the biggest markets in the World.
      • A mature market concentrated in Northern Europe (United Kingdom, Germany and the Scandinavian countries) where 60- 80% of Internet users are eShoppers.
    • Eastern Europe: A Budding Market
      • A budding market represented by Eastern Europe, with different levels of maturity according to the countries
      • 2011-12 will be significant for the development of e-commerce in Europe
    • Is Europe a good place to be?
      Entry Barriers
      • Europe – a market as big as USA
      • A software market accounting 91.9$ billion
      • Both mature markets and new markets
      • IT spending for decreasing the software piracy
      • High end market
      • Favourable exchange rate
      • Language barriers
      • Multiple currencies, eased by adoption of the Euro
      • Differing tax and VAT regimes
      • Uncertainty over and pending legislation on ecommerce taxation
      • Cultural differences
    • The Power of Synergistic Marketing
      What you have to do:
      • Generate an attractive partnership program with a company
      • Look for the right partner (or at least A partner)
      • Support your partner actively
      Your partner will:
      • Generate revenue for you
      • Market your product and generate brand awareness
      • Local support and help you with the localization
    • Going to Europe is not very expensive
      • You can go by yourself, but it is more profitable and easy with a partner
      • Balance your revenue
      • Minimize the business risk
      • More attractive for venture capital
      • Both local knowledge and the domain knowledge is essential to sell your product or service in Europe
      • You need to find a suitable partner in Europe who knows your background as well as the European market
    • The HUME advantage
      • Hume Technologies is a global IT services company located near Heathrow, London providing co-sourcing solutions to enterprises worldwide.
      • Hume Technologies has a global delivery centre in London and associate companies in India for development tasks.
      • We hired a multi-lingual marketing squad to sell your product and services.
      • Hume Technologies is based at Stockley Park, one of Europe's most successful IT business parks.
      • Just a few minutes from Heathrow International Airport.
    • Arrange it Your Way
      • Arrange it your way! The options are endless
      • HUME- as your business office in Europe
      • HUME – as your representative in Europe
      • HUME – as your dedicated business manager in Europe
      • Why can’t you send an email to Mr Trevor Peters for more details: trevor.peters@humetechnologies.com
      1 Furzeground Way
      Stockley Park
      Heathrow UB11 1BD
      United Kingdom