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Social Media & Knitting

Social Media & Knitting






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    Social Media & Knitting Social Media & Knitting Presentation Transcript

    • Social Media & Knitting
      Emily Schofield
      MSPC 3050
    • The Web Revolution
      The Internet has revolutionized the way the world thinks about many things – including knitting.
      By using social media tools, such as Flickr, YouTube, Ravelry, and others, knitters have created a unique online community.
    • Quick Historical Background
      In the past, knitting was just part of the normal household drudgery.
      With the invention of the knitting machine, knitters were able to focus on creating more frivolous and decorative projects – instead of just darning socks.
      The Internet provides a space to show off these finished projects.
    • Ravelry
      Currently has 1,232,934 registered users
      Allows knitters across the globe to collaborate on projects
      Knitting & Crocheting for charity
      Fosters lasting (offline) friendships with swaps
    • Yarn Companies
      Why build it if you can join it?
      Yarn companies are embracing the Groundswell through Ravelry, Facebook, and Twitter
      By providing incentives for knitters to use these resources, the companies are increasing traffic to their businesses.
    • WEBS: America’s Yarn Store
    • Flickr & YouTube
      Knitters in the Groundswell use photo and video sharing tools to show their finished projects, and create tutorials for others who need help.
      Trying to learn a new technique just from printed words is extremely difficult!
      Judy’s Magic Cast-On
    • In-Person Interactions
      Ravelry Events
      Users can RSVP to knitting conventions and expos, post pictures from the events
      Ravelrymeetups - users can meet each other face-to-face
      Search by location to find knitting groups near you
    • Personal Interviews
      “…helps me see how the patterns might turn out…”
      - Becca S.
      "I can show things I've made to friends…”
      - Liz C.
      “...I love to talk to other knitters online about ideas…”
      - Marcia L.
    • Yarnbombing
    • Sources
      Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith
      Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
      NPR Podcast: The Resurgence of Knitting
      Google Images