Paul Berney – Senior VP Marketing, Investor, Business Advisor
Spencer Robertson – Attorney
Annie Seely – CPA
Doug G. ware – PR Person
Alec Swan – IT
11 Programmers - Outsourced
Business Description – Electronic Medical Records targeting Long Term care Industry (LTC)
Purpose for Meeting - Looking for 250K to take us to revenue
Page 2 Team Introduction
Problems/Solutions Page 3
EMRs are Mandated for 2014. The change is real and mandated.
Errors & Omissions Greatly Reduced
Reduction in Wrongful Giving of Medications
Solution - Government Mandate for EMRs & Utilizing Innovated technology
Liability Issues - Reduction in law suits, Medicare reimbursement reduction and possible loss of certification
Cost Benefits - SaaS (Software as a Service) payments (lower cost to the facilities), Reduces fines & penalties, fully integrated facility types (11 different facility types within one software program).
Improves quality, safety, efficiency and reduces health disparities
Access to comprehensive patient health data – Better ROI
Competition has not gone to Open Source yet
Competition does not have the Uniqueness we offer
Competition using platforms, languages & technology from year 2000
Competition doesn’t have the speed and easibility we offer
We will be 4 years ahead of competition
Overview of the Market - Approx. 70,000 facilities in the US broken down into eleven different types. Aging of America defining the growth of the market.
Customer acquisition - Defined by the SaaS model for each facility (average cost will be between $600-$5,000)
The Total Market Page 5 PHR EMR LTC Niche Market EMR/EHR Providers
The Niche Market – LTC 70,000+ Facilities – 11 Segments Page 6 RCFE Home Care Respite Care Independent Care Hospice Health & Wellness Intermediate Care CCRC Assisted Living Adult Day Care SNF
Product & Technology
EMR (Electronic Medical records), 3 months before beta testing
Demonstrations available via the Internet
We have current alliances established with patented technology and
others in negotiation
Current LOIs in place for beta testing which should lead to purchasing
We have identified 50 major competitors offering within the market
Our competitive advantage is our technology, alliances and our SaaS offering for all eleven segments of the industry within one software program
Barriers to adoption - Name recognition, established relationships
Competitors generally only offer up to three different types of software programs that are stand-alones each are priced separately.
Our sustainable advantages are our use of today’s technology and alliances with patented technologies.
3-5 year goal - To capture a minimum of 10% of the market
Development status - 3 months to beta testing
Positive cash flow requirement - 250K required, within 6 months after infusion of investment money we should be in revenue
Expected risks/challenges - see assumptions handout
Targeting customers - Shows, emails, word of mouth, Cold calls, (regional rollouts), and contacting past customers
Alliances and partners - Joint marketing agreements
A Factor based on Support, Maintenance, Customization, Training
Monthly Estimated Payment Range: $600-$5,000/Mo.
Average Monthly Payment @ $3,000/Mo.
100 Fac./Mo. @12 Months = 3.6 Million/Yr.
1500 Fac./Mo. @12 Months = 54 Million/Yr.
OUT OF 70,000 FACILITIES
Scalability Scalability, is to define the specific requirements for scalability on dimensions which are deemed important. It is a highly significant issue in electronics systems, database, routers, and networking. A system whose performance improves after adding hardware, proportionally to the capacity added, is said to be a scalable system . An algorithm , design, networking protocol , program , or other system is said to scale if it is suitably efficient and practical when applied to large situations (e.g. a large input data set or large number of participating nodes in the case of a distributed system). If the design fails when the quantity increases then it does not scale . We meet all these definitions for our EMR software program. Page 12
Domain & Startup Experience - Dr. Tom Schuler and Paul Berney
Chad Godfrey – Advisory Board, Willow Creek Healthcare (Home Care Business) (Utah)
Mary Monroe , CMT – Advisory Board, PHR Specialist (Florida)
Positions to be filled - CEO, CFO, Sales People (4), HR, IT Person
Why this team will win – We are utilizing only experienced healthcare professional people from the Industry segments we are marketing to.
Page 13 Management
Page 14 Funds required & use of funds – 250K, Salaries, Shows, Programmers, equipment – next round $2,000,000 (6-12 mo.) Time & money Invested – 4 years development, over $1,000,000 invested Milestones for 250K: Funding & Milestones 1-3 months Marketing Materials 1-3 months Shows 3-6 months Beta Testing 3 months Finish Programming Time Line Milestones
Page 15 Exit Startegy How do investors make money - Debit/Equity, Loan interest , IPO, or Divesture (Acquisition) Example of successful exit - GE, Microsoft, IBM Google, One of our top 10 competitors Time frame for exit - 3-5 years within the mandated EMR time by the US government
Page 16 Summary The government has mandated EMR implementation for 2014 and has allocated 19.1 Billion dollars in grant money - The government has defined our market and are helping to fund it. We have identified the niche market that the big boys are not tarketing. We have a grant writing team in Washington that is writing a grant template for us that will allow both our business and to offer to our customers a potential means of funding for our software. A point of differentiation that our competitors are not offering at this time. Our SaaS model will generate revenue from each client on 3-5 year contracts. This will be a steady flow of revenue for the company. We are not just looking for money but expertise at many levels
Bottom Line! Times are a' changing This To This Page 17