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Internet Marketing By Muhammad Imran Khan

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Moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and pricing …

Moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools.


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Transcript

  • 1. Internet Marketing
    What, Why & How
    by Muhammad Imran Khan
    Muhammad Imran Khan - Digital Marketing Professional
  • 2. Introduction
    Online Marketing/Internet Marketing
    E-Mail Marketing
    Website Marketing
    Viral Marketing
    Link Exchanges
    Web Directories
    SEO (Search Engine Optimization)
    Muhammad Imran Khan - Digital Marketing Professional
  • 3. Importance
    Internet users are growing rapidly
    Internet – not just a medium, a life now
    Online sales are increasing day by day
    Usage of Internet for multiple purposes is on the rise
    Cost Effective and Enduring Marketing Strategy
    Muhammad Imran Khan - Digital Marketing Professional
  • 4. Internet Users Chart
    Muhammad Imran Khan - Digital Marketing Professional
  • 5. Types of Internet Marketing
    Unpaid Internet Marketing
    Paid Internet Marketing
    Muhammad Imran Khan - Digital Marketing Professional
  • 6. Unpaid Internet Marketing
    Text Content
    White Papers, Press Releases, News
    Blogs
    Videos
    Podcasts
    Reviews
    Listings
    SEO – Search Engine Optimization (Organic)
    Muhammad Imran Khan - Digital Marketing Professional
  • 7. Paid Internet Marketing
    Pay per click ads(e.g. Google Adwords)
    Banner advertisement
    Paid reviews
    Paid listings
    Paid multimedia including audio/video
    SEO – Search Engine Optimization (Inorganic)
    Muhammad Imran Khan - Digital Marketing Professional
  • 8. Internet Marketing Strategies
    Effective design, development and web promotion plan
    Get listed in major search engines
    Optimize your web according to SEO rules
    Publish Articles related to your product
    Write and publish online press releases
    Blog and interact with your visitors
    Muhammad Imran Khan - Digital Marketing Professional
  • 9. Basic steps for enhancing SEO
    On-Page Steps
    Off-Page Steps
    Muhammad Imran Khan - Digital Marketing Professional
  • 10. On-Page Steps
    Identification of key words
    Content Optimization with respect to key words
    Optimization of meta tags
    Optimization of Images
    Exclude non friendly items from the design
    Continued…
    Muhammad Imran Khan - Digital Marketing Professional
  • 11. On-Page Steps
    Inclusion of robots.txt
    Inclusion of Google sitemap.xml
    Improvement in navigation and inter linking of website
    Muhammad Imran Khan - Digital Marketing Professional
  • 12. Off-Page Steps
    Listing in directories
    Listing in forums and blogs relevant to the subject of landing page
    Submissions at various portals
    Enhancement of back links
    Muhammad Imran Khan - Digital Marketing Professional
  • 13. The main theme
    Direct customer relationship
    To gain maximum attention of potential customers
    Convince them that our services are the best
    Convert potential customers to generated sale
    Muhammad Imran Khan - Digital Marketing Professional
  • 14. Persuasion
    Like other marketing methods, persuasion is also important in online marketing
    Convince the potential customers
    Persuasive content (website copy)
    Persuasive contact method
    Persuasive email communication
    Muhammad Imran Khan - Digital Marketing Professional
  • 15. Conversion
    Converting the potential customers into customers
    Conversion – ultimate goal of a website
    Conversion through persuasion
    Conversion depends largely on SEO and content
    Muhammad Imran Khan - Digital Marketing Professional
  • 16. Benefits of Internet Marketing
    Make money by internet marketing
    Save money by internet marketing
    Muhammad Imran Khan - Digital Marketing Professional
  • 17. Make Money
    Selling your products/services via internet
    Have other retailers sell their products/services, earn commissions
    Pay-per-use
    Subscriptions
    Sell advertising on your website
    Your site needs to:
    Attract lots of unique visitors
    For long periods of time: “stickiness”
    Muhammad Imran Khan - Digital Marketing Professional
  • 18. Save Money
    Online publishing
    Electronic Distribution
    Virtual Problem Solving
    FAQs
    E-mail auto responders
    Customers help each other
    Customer Support
    Muhammad Imran Khan - Digital Marketing Professional
  • 19. Conclusion
    Inexpensive marketing technique
    Vast exposure in less time
    World wide potential customers
    24/7 online presence
    Muhammad Imran Khan - Digital Marketing Professional
  • 20. QUESTIONS…?
    Muhammad Imran Khan - Digital Marketing Professional