LBS Presentation to Blackberry Partners

Mathew Honan |mathew@honan.net |http://honan.net | http://twitter.com/mat | 415.298.0373 April 23, 2009

Location is Everything Location Based Services in Mobile Applications and Social Networks Mathew Honan |mathew@honan.net |http://honan.net | http://twitter.com/mat | 415.298.0373 April 23, 2009

I’m baffled byWhosHere. And I’m no newbie. I built my rstWeb page in 1994, wrote my rst I Am Here blog entry in 1999, and sent my rst tweet in October 2006. My user number onYahoo’s event NON-COMMISSIONED CREDITS TK HERE NON-COMMISSIONED CREDITS TK HERE One man.Two phones. Dozens site, Upcoming.org: 14. I love tinkering with new of GPS apps. MATHEW HONAN reports on his gadgets and diving into new applications. But WhosHere had me stumped. It’s an iPhone app three-week experiment livingla vida local. that knows where you are, shows you other users nearby, and lets you chat with them. Once it was installed and running, I drew a blank.What was I going to do with this thing? So I asked Photograph by Jason Madara *TK°N, -TK°W, see map on page 75. 0 0 0 0 0 0 FEB 2009 FEB 2009 Firstnametk Lastname Firstnametk Lastname I L LU ST R AT I O N BY I L LU ST R AT I O N BY I Am Here One month spent checking in more than a frequent ﬂyer

Good News!

Good News! Most Apps are Terrible ✤

Good News! Most Apps are Terrible ✤ There Are No Killer Apps ✤

Good News! Most Apps are Terrible ✤ There Are No Killer Apps ✤ We Remain in a Lawless State of Nature ✤

Growth of GPS-Enabled Phones By Year 2008 2012 2014 800 600 400 200 240 560 770 0 Millions of units Sources: Berg Insight, ABI Research

770 Million People Using Geo-Data + Internet In All Sorts of Unexpected Ways

Jenny’s Run

Jenny’s Run Garmin Forerunner + GPSVisualizer.com ✤

Existing Mobile Location Based Services

Existing Mobile Location Based Services Where is it? ✤

Existing Mobile Location Based Services Where is it? ✤ What’s Happening Around Me? ✤

Existing Mobile Location Based Services Where is it? ✤ What’s Happening Around Me? ✤ Location Delta Tracking ✤

Existing Mobile Location Based Services Where is it? ✤ What’s Happening Around Me? ✤ Location Delta Tracking ✤ Location-based Social Networks ✤

Existing Mobile Location Based Services Where is it? ✤ What’s Happening Around Me? ✤ Location Delta Tracking ✤ Location-based Social Networks ✤ Transportation ✤

Existing Mobile Location Based Services Where is it? ✤ What’s Happening Around Me? ✤ Location Delta Tracking ✤ Location-based Social Networks ✤ Transportation ✤ Enhanced Traditional Services ✤

Many Apps; No Clear Breakouts

2008 Was A Good Start. Let’s Make It Better. Too Simple ✤ Too Much Work ✤ Too Many Networks ✤ Too Pointless (I’ve Checked In. Now What?) ✤

The next round of location tools will be even more pervasive, pushy, and predictive. You'll be able to sort through your emails by where you were when you sent them and read blogs written only by writers within your zip code. Everything with an engine is going to be tracked, so you'll know precisely where your bus, taxi, or airplane is at all times. We're going to see more data being pushed to devices as we enter and leave certain areas. And information on who's doing what and where will be crunched for even smarter services.

A Quick Word On Privacy

A Quick Word On Privacy Give Me Options ✤

A Quick Word On Privacy Give Me Options ✤ Let Me Lie ✤

A Quick Word On Privacy Give Me Options ✤ Let Me Lie ✤ Don’t Surprise Me ✤

1. Too Simple Coffee Finder ✤ Gas Finder ✤ Restaurant Finder (All using Yelp!) ✤ Me Finder ✤

I just want some coffee! Which one should I choose?

Focus is Good! Events and Location-Speciﬁc Uses ✤ Weather and Environment ✤ Movement Tracking ✤ Transit and Transportation ✤

Taxi Magic Imaginative use of location data to solve a common problem for travelers and city-dwellers.

2. Too Much Work Hello. I’ve landed in Toronto. Where Is My Hotel? Where Is The Rogers Center? Where Can I Find a Starbucks? Where Can I Go Jogging? Who Else is Here?

First, Let’s Tag Everything!

Geotagging Makes the Familiar More Useful Email ✤ Blogs ✤ Address Book ✤ Documents ✤ Music ✤

Flickr Maps Geodata + Photography + Search

Next, Please Think For Me So I Can Nap

Locale

Locale Always alert ✤

Locale Always alert ✤ Acts automatically ✤

Locale Always alert ✤ Acts automatically ✤ Eliminates any need for my feeble brain ✤

Take Action For Me 24/7 fleet tracking ✤ Emergency notifications ✤ Traffic alerts ✤ POI notification ✤ Automated reminders (Dry cleaning, grocery, etc.) ✤ Gas milage indicator ✤ Automatic garage door opener ✤

Finally, Make Connections

Don’t Ask; Do Tell

Don’t Ask; Do Tell It Appears You Have Recently Arrived In Toronto Current Weather: 44°F Showers Facebook Friends Here: Alexis, Jason, Sarah, Steve Events in Toronto on Upcoming.org

Don’t Ask; Do Tell It Appears You Have Recently Arrived In Toronto Current Weather: 44°F Showers Facebook Friends Here: Alexis, Jason, Sarah, Steve Events in Toronto on Upcoming.org Directions: Your Hotel Rogers Center Your Restaurants Popular Jogging Routes

Don’t Ask; Do Tell It Appears You Have Recently Arrived In Toronto Current Weather: 44°F Showers Facebook Friends Here: Alexis, Jason, Sarah, Steve Events in Toronto on Upcoming.org Directions: Your Hotel Rogers Center Your Restaurants Popular Jogging Routes Locally Stored Data: Your Contacts in Toronto Emails Received From Toronto Phone Calls Received From Toronto

3. Too Many Networks Facebook ✤ LinkedIn ✤ Twitter ✤ MySpace ✤ Upcoming ✤ Flickr ✤ Tumblr ✤

Geoshagging

Geoshagging Using location-aware chat applications on ✤ a gps-enabled mobile phone to discover new amorous partners in one's area.

Better Plan: Hijacking Existing Networks The Fastest Way to Go Viral (Or: Twitter to Twripple by way of Barack Obama)

Don’t Attempt To Replace My Social Graph

Don’t Attempt To Replace My Social Graph OAuth ✤ Facebook Connect ✤ Contact Scraping ✤ Twitter / Tumblr / Flickr ✤

Don’t Attempt To Replace My Social Graph OAuth ✤ Instant Network Building ✤ Facebook Connect ✤ Instant Friends ✤ Contact Scraping ✤ Report Back to Existing Networks ✤ Twitter / Tumblr / Flickr ✤

Twripple:

Twripple: The vast footprint created when a single status update propagates across social media networks, blogs and search engines

Twripple: Monday Morning

Twripple: Monday Morning You do the reporting. Let existing networks handle the publicity.

This is my wife Harper. She is obsessed with cycling.

Take Advantage Of The Status Footprint! If Your App Sends Messages To An Individual User, It Can Also Report That Information To Social Networks

Social Awkwardness Amplified!

Mathew is passed out in a hallway Social Awkwardness Amplified!

Mathew is passed out in a hallway Social Awkwardness Amplified! Don’t rat out your users! Always give users the option to pass along data to social networks or keep it private, and never, ever, pass along friend of a friend information.

4. I’ve Checked In. Now What? Brightkite ✤ Loopt ✤ Whrrl ✤ Foursquare ✤

There is no established protocol. Announcements are easily confused with invitations. And if I’m not inviting, what reason do I have to make announcements?

Foursquare: Dodgeball Part II Location Based Service, tied to existing social networks, with built-in reward structure for checking in.

Foursquare: Achievements & Stats They Gave Me Something to Do! So I did it! Yay!

Outback Steakhouse Achievement Unlocked!

The Big Breakout: Context!

The Big Breakout: Context! Too many apps want to tell me where I am ✤ right now and who or what’s around me.

The Big Breakout: Context! Too many apps want to tell me where I am ✤ right now and who or what’s around me. I’d rather know what’s relevant to me ✤ based on my current location, previous behavior, tagged data, and existing social networks.

The Big Breakout: Context! Too many apps want to tell me where I am ✤ right now and who or what’s around me. I’d rather know what’s relevant to me ✤ based on my current location, previous behavior, tagged data, and existing social networks. Help me and yourself by ﬁnding patterns ✤ in my location trends and giving me the tools to automate actions.

Four Takeaways for 2009 Use Location to Solve Problems -- Not As a Map ✤ Automate Tasks So I Don’t Have to Think ✤ Use Existing Social Networks to Build Viral Interest ✤ Motivate Users With Great Interactive Experiences ✤

Location is Everything Location Based Services in Mobile Applications and Social Networks Mathew Honan |mathew@honan.net |http://honan.net | http://twitter.com/mat | 415.298.0373 April 23, 2009

LBS Presentation to Blackberry Partners

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