Cinema, between culture and industry

Uploaded on


  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Seminar “From the AVMS directive to the Cinema communication Cinéma: towards a global and coherent approach of the European Cinema
    • 3rd. Workshop :
    • Cinema, between culture and industry
    • Antoni LLADO
    • Director of Catalan Institute for Cultural Industries
    • Mons, july 2010
  • 2. Catalan Institute for Cultural Industries * We give support to cultural industries - Cinema, music, performing arts, publishing * Through financial instruments - Subsidies, refundable aids, loans, * Through services - Education / training - Information - International promotion To know more: icic /
  • 3. Cultural policy objectives * To preserve and widen the symbolic value of culture - A powerful tool of social integration (cohesion) * To guarantee access to culture - Relevant linguistic aspect * To grant it a strategic role as an economic sector - Culture creates jobs and wealth - Culture generates positive externalities
  • 4. Culture and industry, where is the lowest common multiple? * Symbolic values should be transmitted - The more the better *Access to culture implies dissemination - To more people more positive effects * Economy means market - More consumers more income LCM is to maximize diffusion
  • 5. Is European film policy set to combine those three objectives and thus achieve this LCM? * Too risky question - I think that’s the key question of the seminar - Perhaps we will have an answer tomorrow * Let’s go to the next slide
  • 6. What can a Regional Fund (RF) do to find this Lower Common Multiple? * Setting the right policies - Cooperating with broader schemes of support - At State or European level * Focusing very clearly on the objectives: - Specific regional objectives (Cultural, economic) - General cinema objectives: diffusion
  • 7. The new cinema law of Catalonia * It was approved by our parliament last 30th of June - 117 votes for the law, 17 against it * It contains the instruments to: - Consider cinema as an industrial sector - Force cooperation among institutions - Promote the cultural aspects of cinema - Emphasis on linguistic issues - Special attention to European cinema
  • 8. Being industrial: not easy by now * Catalan cinema: a mixed landscape now: - Very few national or international box office successes, - Significant recognition of “art house films” in some cultural spheres - Clear overproduction with a lot of films in “no man’s land” (Neither commercial nor art house) - Difficulties for distribution, particularly, “no man’s land” films
  • 9. Being industrial: a challenge for the future * The future will be shaped: - paying attention to the whole value chain (from development to exhibition) - taking into account competitiveness factors - education/training policies - internationalization policies - research and development policies * Creation of different financial funds to give support to different phases of the value chain: - Production - Distribution - Exhibition - Promotion - Competitiveness
  • 10. Institutional cooperation: a key point * External cooperation not only depends on us * From now on, different regional institutions will have to agree the policies under ICIC’s lead * Institutions involved: - Public broadcasting corporation (TV3) - Regional Agency for Innovation and Internationalisation (ACC10) - Public Investment Banking (ICF) - Other institutions that might subscribe the agreement
  • 11. A must: being cultural * We need to keep and renew European identity - Being Europeans but being Catalans as well *We need to give a way to cultural cinema - Refundable funding for distribution and promotion - Cultural screens system for: - Local production - European production in original version - Films with special artistic or cultural interest
  • 12. Thanks for your attention
    • Any further questions
    • allado @