L’Anella: ACC1Ós Business knowledge and networking platform EVITA project Study Visit May 2009

L’Anella: description Description L'Anella is the business knowledge and networking platform to promote and strenghten the competitiveness of catalan businesses. A virtual meeting point for all agents involved in innovation and internationalisation processes. Target The platform was set up for professionals of catalan companies, associations, agencies and institutions based both in Catalonia and around the world. Structure Organized in virtual communities: meeting points for groups of professionals with similar profiles and interests .

L’Anella: objectives Foster experiences exchange Encourage debate on future challenges Dynamize and provoke synergies Foster business collaboration and networking New business opportunities Promote knowledge generation Communicate best practices Objectives INNOVATION INTERNATIONALIZATION

L’Anella: conceptual structure ANELLA Business Knowledge Open Portal [http://www.anella.cat] Working Groups Multi-purpose cooperative and networked groups ANELLA Communities Virtual communities for business specific interests [http://community.anella.cat]

L’Anella: the Portal Description Users Content The Portal is the website for competitiveness in Catalonia and is open to all professionals involved in the business innovation and internationalisation processes. There are currently 18.440 registered users, professionals working in different positions in all sizes of companies and sectors. Provides a single access point to: 1. Information and knowledge: video-cases, interviews, reports, business opportunities, highlights, future insights, business maps and guides. 2. Collaboration and participation tools: discussion forums, articles, opinions, experiences exchange, blogs.

L’Anella: the virtual communities Description Objectives The communities are virtual meeting points for groups of professionals with similar profiles and interests. There are industry-specific, foreign market and common project communities 1. Foster exchange of knowledge and experience on industries, markets and international business management. 2. Promote new business opportunities and networking. 3. Provide the communities with specialist documentation in their areas of interest that focus on practical problem-solving. 4. Provide information on successful business cases to extend best practices. Automotive industry, Environment, Textiles, tailoring and fashion, Latin America, International Public Procurement (CPI) Communities

Strategic knowledge Proactive attitudes Business Opportunities Agents interaction Business collaboration PORTAL Sectorials / Industry-specific Foreign market Transversals / Common project Virtual communities

L’Anella: drivers and goals Knowledge Interaction & Networking + people + public + consuming + trends & knowledge acquisition PORTAL COMMUNITIES WORKING GROUPS - people + private + sharing & doing + working together

L’Anella: screenshots MAIN PORTAL COMMUNITIES WORKING GROUPS INTRANET

L’Anella: main features Knowledge at the core... ... But, what kind of knowledge? Quick & digital Dynamization & marketing Ideas & experiences Persons & cases Foresight & anticipation A b-learning business learning model ... In a “Long-Tail” strategy...

Knowledge at the core...

... But, what kind of knowledge?

Quick & digital

Dynamization & marketing

Ideas & experiences

Persons & cases

Foresight & anticipation

A b-learning business learning model

... In a “Long-Tail” strategy...

L’Anella: technical features Technical platform: Liferay An application framework (not a CMS) Openness (model, platform, contents) Three kinds of “communities” Open Restricted Private Openness (model, platform, contents)

Technical platform: Liferay

An application framework (not a CMS)

Openness (model, platform, contents)

Three kinds of “communities”

Open

Restricted

Private

Openness (model, platform, contents)

L’Anella: facts and figures +18.000 users (+21%) 2008: + 60.000 pageviews (+60%) 2008: +4.500 unique monthly visitors (+52%) + 1.400 community members + 150 video contents + 1.000 documents on diverse knowledge areas

+18.000 users (+21%)

2008: + 60.000 pageviews (+60%)

2008: +4.500 unique monthly visitors (+52%)

+ 1.400 community members

+ 150 video contents

+ 1.000 documents on diverse knowledge areas

L’Anella in ACC1Ós business and competitivity path GET INFORMATION AND LEARNING REFLECT AND GET READY TRANSFORMATION INNOVATION INTERNATIONALISATION

L’Anella in ACC1Ós business and competitivity services

L’Anella: work in progress Hard boundary between inside/outside our platform A single project/platform/look-and-feel to serve quite different goals and users Much stress put on communities Starting model (2007-2008) Working Groups / Intranet(s) Public Portal Com Com Com Com Com

Hard boundary between inside/outside our platform

A single project/platform/look-and-feel to serve quite different goals and users

Much stress put on communities

L’Anella: work in progress Working groups on demand Public portal Com Com Com Com Com Slideshare Twitter Facebook Youtube Etc. + public + private + own produced and others’ content + audiovisual content Del.icio.us Open boundary in/out L’Anella Focusing on our main target : companies and professionals Balancing efforts on the public and community’s framework to improve public (first) perception Goal: increase use , networking, fidelization and distribution of strategic knowledge among our users

Open boundary in/out L’Anella

Focusing on our main target : companies and professionals

Balancing efforts on the public and community’s framework to improve public (first) perception

Goal: increase use , networking, fidelization and distribution of strategic knowledge among our users

L’Anella: work in progress Emphasis on usability Web 2.0 inspirations Social networking More visibility for people Microformat and audiovisual content Better filters and search engines 2.0, 3.0... Trend awareness

Emphasis on usability

Web 2.0 inspirations

Social networking

More visibility for people

Microformat and audiovisual content

Better filters and search engines

2.0, 3.0... Trend awareness

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