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Iaraque roca
 

 

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    Iaraque roca Iaraque roca Presentation Transcript

    • josep.congost@roca.net
    • 1917 …
    • … 1917 …
    • ... 1929 …
    • … 1936 …
    • … 1954 …
    • … 2013 …
    • VitreouschinaFaucetsBathtubsShowerscreensSpa’sShower cabinscolumnsShwer traysFurnitureShower ToiletsCeramic Tiles
    • World leader in the sanitaryware sector.Leader in Europe, Latin America, India and Russia.Strong presence in China, Middle East, Asia, Australiaand Africa.Turnover in 2011: €1,550 million.Directly employs 22,000 people worldwide.
    • Our products are sold in more than 135 countries
    • Our products are sold in more than 135 countries
    • Our products are sold in more than 135 countries
    • 76 factories in 18 countries
    • World’s largestproducer & leader inmany countries,is there a realdifference?what’s next?
    • Visión 2020
    • Visión 2020
    • BrandProductProcessVisión 2020
    • Roca Design Center
    • ROCA DESIGN CENTERROCA INNOVATION LABROCA LaufenSwizerlandTaskdesign & development of Rocasanitaryware brand productsLocationRDC - GavàInnovation Lab – Sant CugatHuman resources125 peopleRoca Design CenterBarcelona, SpainROCA NanhaiNahai,ChinaROCA BrasilJundai, BrasilSwizerlandROCA TaiwanTaiwan
    • Roca OficinaDibujoDepartamentoDiseñoRocaDesign2006197019501917Dibujo DiseñoSanitarioDesignCenterRoca Design Center
    • 1993 2002 2008Roca Design Center
    • RocaInnovationLabRocaDesignCenterDesignnetworkRoca Design Center
    • Roca Design Center
    • Design ProcessConceptDevelopmentPilot SeriesLaunchingRoca Design Center
    • Time To MarketComplexityLevelNews challenges1917 20100102030401990-94 1995-00 2001-04 2005-2009New productsRoca Design Center
    • Roca Design Center
    • Roca Design Center
    • Roca Design Center
    • Roca Design Center
    • Innovaciónes claveSpecsfijadasCostecomprometidoCambiosTraumáticoscoste /plazoTTMexcesivoConcept Developm P.Serie Launching.Recursos + Quality- Cost- TTM+ ResurcesInitialfasesConcept Developm P.Serie Launching.Roca Design Center
    • ConceptDevelopmentNPL ProcessRoca Design Center
    • Aha! WoW!DDDDiiiissssccccoooovvvveeeerrrr PPPPllllaaaannnn DDDDeeeessssiiiiggggnnnn BBBBuuuuiiiilllldddd UUUUsssseeeerrrrTTTTeeeesssstttt SSSSaaaalllleeeessssAnálisis Concept Design Desarrollo Serie Piloto SalesRoca Design Center
    • Water savingProductarchitectureProductinterfaceErgonomics&ComfortRoca Design CenterCleanability &hygienics New needs
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • New products
    • PlaceProcessRoca Innovation LabProcessPeople
    • Innovation Labcreation of innovative conceptsWhy?Innovation w/out methodology is justluckInnovation is a real work, and it can andshould be managed like any othershould be managed like any othercorporate functionInnovation is essential to survival, and allinnovation is strategicRoca Innovation Lab
    • Innovation Labcreation of innovative conceptsHow?Independent, agile and flexible structureWhit their own processes andorganizationFocused on consumer needs, conceptualsolutions and product opportunitiessolutions and product opportunitiesMultidisciplinar and multicultural teamOutfitted with a support networkamong specialists and research centresRoca Innovation Lab
    • business(feasible)User(wishes andneeds)functionbrandprocessInnovation Labcreation of innovative conceptsRoca Innovation Labtechnology(possible)function process
    • Roca Innovation Lab
    • IdeagenerationChallangeanalysisIdeaselectionOpportunitiesidentificationConceptdefinitionValidation &FeasabilityanalysissProductconceptConsumerneeds Willingnessto payRoca Innovation LabInspirational trendsFocus
    • Focus & MegaTrendsRoca Innovation Lab
    • CONCEPTUALSOLUTIONScontinuous development of near-futurefeasible solutions ready to be transferredto the Roca Design Center.VISIONARYCONCEPTSEnvisioning “medium and long-term experiences”term experiences”Roca Innovation LabmicroINNOVATION
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Roca Innovation Lab
    • Main innovationobjectives• Transform ideas into realities• Significant business value• Significant business value• Clearly differentiation, acquirecompetitive advantatge• Durable and hard to be imitatedby competitorsRoca Innovation Lab
    • Case StudiesW+W In_tankBoth represent a step forward in the WCtechnologyBoth were ideated trying to reinvent thecurrent product typologiesBoth have outstanding performance butstill help in saving waterW+W In_tank
    • .... why water saving? Is a Global Trend, and one of thekey drivers affecting toilets over the next 5-10 years.Water is limited Climate Change Populaton growth Water restrictionsCase StudiesEven if the futuretoilet does not relyupon currentupon currentsanitization systems,water is still the keyagent to removewaste and keep thecapture point clean.
    • Case study 1 - W+WFlushing (l) 15 12 9 6 6/3 4.5/3
    • … reduce more the water consumptionof the standard toilet?......…maintaining the good performance(i.e.: avoiding several flushes per use)THE CHALLENGE, CAN WE …?Case study 1 - W+W(i.e.: avoiding several flushes per use)…preventing the sewage malfunctiondue to the reduced volume of trailingwater (i.e.: clogging, etc)
    • Case study 1 - W+WTHE IDEA… two different pieces...
    • Case study 1 - W+WTHE IDEA
    • 1. Washbasin with“diverter” drainThe user could decidewhether to recycle thewater or not3. Filterfor solid particlesCase study 1 - W+WTHE CONCEPT2. Cleaning agent filling port4. Cleaning agent doser5. Treatment tankfor solid particles6. WC cisternReceives treated waterfrom the washbasin(also equipped with afresh water inlet)7. WC panWith the Water Reusesystem it achieves areduction of 60% inflush waterconsumption
    • Case study 1 - W+WProduct description: combination of the washbasin and thetoilet in a one single pieceUser benefits: Water saving and optimal space useNew features: Water reuse technology, with a integratedfilter and a automatic cleaning water treatment
    • Case study 2 - InTank… product arquitecture,… installation complexity
    • …independent toilet bowl, with notvisible or concealed cistern? All inone single box ?…simplifying installation andmaintenance? … no tank inside theTHE CHALLENGE, CAN WE …?Case study 2 - InTankmaintenance? … no tank inside thewall? (PLUG & PLAY)…optimising the water usage in aflushing cycle (SMART FLUSHPATTERN)
    • THE IDEACase study 2 - InTankin the WC bowl the cisternand their components
    • 1. Push Buttons4,5/3 and 2 litres flush2. Flush / Air pressureBy controlling the speed of the aira smart flush pattern can beobtainedTHE CONCEPTCase study 2 - InTank3. Water tankThe ceramic bowl is shaped forhaving tank function4. Fill ValveStandard flush valve
    • Case study 2 - InTankProduct description: Independent toilet bowl, with not visible orconcealed cisternUser benefits: Reduce complexity of installation (no tank inside thewall), better performance and low noiseNew features: New “Sotf Air technology” inside the toilet bowl with aflexible flush pattern control
    • WHAT’SNEW?WHAT’SNEXT?Searching newdesigns forproblems wehave alreadysolvedSearching newconcepts for newproblems or newneeds we have notsolved yet
    • WHAT’SWHAT’SNEW?WHAT’SNEXT?WHATSearching newdesigns forproblems wehave alreadysolvedSearching newconcepts for newproblems or newneeds we have notsolved yetWHAT’SUP?WHATIF?Searchingvisionaryconcepts inspiredby future scenariosSearchingwhat’s happenor what othersare doing …
    • … i ara què?… i ara què?