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Analytics infrastructure across organizations in diverse industry verticals are often designed to deliver insights based on quantitative data. However, data aggregation and consolidation for analysis is largely internal and includes a combination of data sources at the enterprise level. While such analysis and insights lead to smart decisions, decision-makers are however deprived of unsolicited, qualitative insights that exist in the external universe of social networking and interactions amongst related stakeholders.
As Social Media witnesses tremendous adoption levels, it is becoming a powerful source of customer opinions and influence.
The webinar will focus on the following:
Social Media as a source of insights for decision-making
How can Social Media add more meaning to your traditional analytics and insights?
Case examples from diverse industries