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Relationships between bloggers and brands are at an interesting crossroads.
The FCC has exacting rules of engagement, but is everyone playing by the rules? How long before brands get bored with blogs and move on to the next shiny new thing? What’s the best approach to move bloggers and brands from a one-time transaction in the express lane into a full-blown business relationship?
Jessica George and Kevin Dugan from Empower MediaMarketing presented this at Savvy Blogging Summit 2011.
It covers commonly-held misconceptions and the steps to take to build better relationships with brands.