Marketers as Media

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Presented by David Germano and Matt Booher at the Cincinnati Digital Xchange on 1/29/13

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Marketers as Media

  1. 1. MarketersAs Media January 29, 2013
  2. 2. Brands Becoming Story Tellers
  3. 3. WHY Publish
  4. 4. Media Consumption Is Shifting Time per Week Spent Consuming Online Content According to US Internet Users, NOV 2011 % of respondents Not Sure 1.1% <10 hours 40+ hours 12.2% 15.1%54% 31-40 hours 16.0% 11-20 hours 32.7% 21-30 hours 23.0% NOTE: n=1,025 ages 18+; at home or at work; numbers may not add up to 100% due to rounding Source: Broadcom survey conducted by IZ Analytics, Dec 9, 2011
  5. 5. Articles Over Ads73%
  6. 6. The Audience Is A Network27mm 10% Daily Of All PV’s
  7. 7. Quality Content Is Now King
  8. 8. The Distribution Network
  9. 9. Paid Distribution
  10. 10. Owning Media
  11. 11. Owning Media
  12. 12. Owning Media
  13. 13. MarketersAs Media
  14. 14. An Enlightened Perspective With Magnetic, Empower has an upstream vantage point of the broadening ‘Owned Media’ landscape Content Content Content Content Marketing Agencies Creation Distribution Discovery A uB dr ia en nd c e Content Management
  15. 15. The Right Programming P&G Entertainment Buying Creating
  16. 16. Owned Modeled Like PaidViews & Shares Audience Reach =Non-Working $Investments = Working $ Efficiency & Effectiveness
  17. 17. Content Tech & Governance
  18. 18. MarketersAs Media January 29, 2013

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