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Jargon:	  terminology	  which	  is	  especially	  defined	  in	  a	  rela6onship	  to	  a	  specific	  profession	  
Agency:	  Be	  Human,	  Compelling,	  &	  Simple	  
But	  We	  Use	  Words	  Like	  
Buzzwords	  &	  Bullshit                                 	              Warning	  System    	              SEVERE	    Seve...
What	  the	  hell	  is	   he	  thinking?	                          I	  wonder	  if	  he	  is	                             ...
Let s	  Decode:	  Get	  Simple	  Statement	  
TRANSLATION	  Give	  consumers	  reasons	  to	  buy	  your	  product	  over	  and	  over	  again,	  maybe	  use	  a	  pupp...
Aggregate,	  plaOorm,	  transparency,	  reproducibility,	  data	  touch	  points	  
TRANSLATION	  Just	  trust	  us,	  we	  do	  a	  bunch	  of	  stuff	  that	  we	  don t	  even	  understand	  to	  produce	...
Social	                      Networks	      Mobile	      Expanded	        Googlism	      Video	      Brandsphere	  Stateme...
TRANSLATION	  Be	  Where	  Your	  Customers	  Are.	  
Welcome	  To	  The	     World	  of	   Socialomics	  
TRANSLATION	  Let s	  talk	  about	  how	  we	  can	  use	  Facebook	  to	  drive	  sales	  
BONUS	  ROUND:	  Acronyms	  
Acronym	  finder	  is	  great!	  
So	  Bad	  People	  Make	  Fun	  
We	  Have	  A	  Widespread	  Problem	  
Did	  you	  pass	  the	  grandma	  test?	  
The	  Challenge	  Statement	  
End the Buzzwords & Start Making Sense
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End the Buzzwords & Start Making Sense

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A passionate plea by our colleague, Drew McKenzie, to stop using buzzwords and to start making sense.

This was delivered at the 6th Cincinnati Ignite on May 4th. It rocked and was chock full of hard-earned marketing examples of buzzwords in use.

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Transcript of "End the Buzzwords & Start Making Sense"

  1. 1. Jargon:  terminology  which  is  especially  defined  in  a  rela6onship  to  a  specific  profession  
  2. 2. Agency:  Be  Human,  Compelling,  &  Simple  
  3. 3. But  We  Use  Words  Like  
  4. 4. Buzzwords  &  Bullshit   Warning  System   SEVERE   Severe  risk  of  bullshit   HIGH   High  risk  of  bullshit   ELEVATED  Significant  risk  of  bullshit   GUARDED   General  risk  of  bullshit   LOW   Low  risk  of  bullshit  
  5. 5. What  the  hell  is   he  thinking?   I  wonder  if  he  is   OBA  Compliant?   Jargon  invades  personal  life  
  6. 6. Let s  Decode:  Get  Simple  Statement  
  7. 7. TRANSLATION  Give  consumers  reasons  to  buy  your  product  over  and  over  again,  maybe  use  a  puppet?  
  8. 8. Aggregate,  plaOorm,  transparency,  reproducibility,  data  touch  points  
  9. 9. TRANSLATION  Just  trust  us,  we  do  a  bunch  of  stuff  that  we  don t  even  understand  to  produce  results.  
  10. 10. Social   Networks   Mobile   Expanded   Googlism   Video   Brandsphere  Statement   Loca6on   Based   Services  
  11. 11. TRANSLATION  Be  Where  Your  Customers  Are.  
  12. 12. Welcome  To  The   World  of   Socialomics  
  13. 13. TRANSLATION  Let s  talk  about  how  we  can  use  Facebook  to  drive  sales  
  14. 14. BONUS  ROUND:  Acronyms  
  15. 15. Acronym  finder  is  great!  
  16. 16. So  Bad  People  Make  Fun  
  17. 17. We  Have  A  Widespread  Problem  
  18. 18. Did  you  pass  the  grandma  test?  
  19. 19. The  Challenge  Statement  
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