10 Ways Agencies & Media Are Changing

Consumer Marketing Innovation10 Ways Media & Agencies are Changing

Change is Faster

Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels

Agencies: Putting Science Before Art WHO? WHERE? WHAT & WHERE? HOW ?The Target Preliminary Message + Refined Media WHY 1) ART inspired by SCIENCE 2) Recognizes the context and that technology is always changing 3) Ideas and execution are linked throughout

Agencies: Adaptive vs. Assembly MarketingTraditional Marketing Process

Agencies: Adaptive vs. Assembly MarketingAdaptive Marketing Process

Agencies: Death of Linear ThinkingTraditional AwarenessSalesFunnel Consideration Purchase Performance Preference Loyalty Advocacy

Agencies: Death of Linear Thinking Empower Brand Participation Map℠ DMA #1 DMA #2Awareness base: total respondentsKey measures base: respondents aware of client A

Agencies: Tech Director as Don Draper

Agencies: AOR/Boutique MashUp

Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels

Media: Data Explosion

Media: Trading Floor vs. Boardroom

Media: Brands as Publishers

Media: TV Intros Deeper Digital Branded Experiences

Media: TV Intros Deeper Digital Branded ExperiencesTwelp Force and Old Spice cnn trending

Media: No Channels

Media: NoChannels.com

Is your culture flexible enough to turn change into a competitive advantage?

Consumer Marketing Innovation10 Ways Media & Agencies are Changing

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10 Ways Agencies & Media Are Changing

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