LinkedIn @ ACC Sep10


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LinkedIn is very useful for getting found on Google and building credibility for job search or marketing your company.

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  • This is what I call the “ So What”
  • Inbound Marketing is permission based Pull rather than push. Magnet, not a hammer.
  • Podcast > Webcast Ratings – Dig, epinions, etc Delicious – Social Bookmarking – Tags - Sheehan has 3 bookmarks, Legal zoom has thousands. You can search any tag – personal injury attorney You don
  • Blogs – Wordpress, Typepad, Blogger Blog then Tweet about the blog with links to blog. Twitter – Followers, Retweets. Social network is a social structure made op of individuals connected by one or more interdependencies or interests. Google Me is now rumored to stage a frontal attack on facebook.
  • The respondents named their top 2. For those who are not familiar with Market research N is the number of respondents.
  • There is much to say it is legitimate. It is here to for a long while and is still the best for B2B Connections.
  • Green is B2C
  • These events are those that my connections are going to attend.
  • *We have a group – I created it when the employment ministries started, but it can be used for much more * It does have Jobs, and discussions. It has promotions that can be events or anything else that can be followed.
  • If you came from another company Receiving messages – daily or Weekly digest
  • * The keywords in your profile will help you be found. * Don’t be a LION or you may get IDK’d * Activity in Professional Groups can increase the perception of expertise Updating makes you visible Don’t update Facebook with Ping.FM if business
  • LinkedIn @ ACC Sep10

    1. 1. Use LinkedIn so you can be found ACC Men’s Breakfast This presentation is available in the Slideshare section of my LinkedIn Profile
    2. 2. <ul><li>Everyone needs to generate more business or stay connected in case of a job search </li></ul><ul><li>You never know where that that desirable connection may come from, so stay in touch and top of mind </li></ul><ul><li>Make sure you can be found if someone is looking for you. </li></ul><ul><li>Social Media (networks) should be part of your promotion plan. It is personal, and inexpensive. </li></ul>
    3. 3. <ul><li>Inbound Marketing </li></ul><ul><ul><li>Timely Website Updates </li></ul></ul><ul><ul><li>Webpage Changes </li></ul></ul><ul><ul><li>SEO / SEM </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Assessments </li></ul></ul><ul><ul><li>Intake Forms </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><li>Outbound Marketing </li></ul><ul><ul><li>Seminars/Webinars </li></ul></ul><ul><ul><li>Networking Events </li></ul></ul><ul><ul><li>Client Events </li></ul></ul><ul><ul><li>Referral Groups </li></ul></ul><ul><ul><li>Email Communication </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Feedback Form </li></ul></ul><ul><ul><li>Trade Shows </li></ul></ul><ul><ul><li>Tickets to Sporting Events </li></ul></ul>
    4. 4. <ul><li>It can take many different forms </li></ul><ul><ul><li>Internet forums </li></ul></ul><ul><ul><li>We blogs </li></ul></ul><ul><ul><li>Micro blogging </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Rating </li></ul></ul><ul><ul><li>Social bookmarking </li></ul></ul><ul><li>So What? Why? </li></ul><ul><ul><li>Get found </li></ul></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Network with others </li></ul></ul><ul><ul><li>Establish a voice </li></ul></ul>So you are not a billboard in the desert
    5. 5. <ul><li>Blogs – one of the best ways to get your ideas out. Pull them together and push out a newsletter </li></ul><ul><ul><li>Then create RSS feeds </li></ul></ul><ul><li>LinkedIn – Good for B2B, Online Resume, Testimonials , Answer questions – credibility </li></ul><ul><li>YouTube – videos sell - tell stories, demos, photos </li></ul><ul><ul><li>digital video camera w/ tripod – software to add text and control speed like a teleprompter (free online software) </li></ul></ul><ul><li>Twitter – Google loves them. High Ranking. </li></ul><ul><li>Facebook – Good for B2C (not as much for B2B) </li></ul><ul><ul><li>If it is for your business, create a fan page and invite </li></ul></ul><ul><li>Google Me? </li></ul>
    6. 7. <ul><li>Easy, intuitive and quick to setup (~30 min) </li></ul><ul><li>No content required – just your background </li></ul><ul><li>High Ranking on Google – LinkedIn is very high </li></ul><ul><li>Promote other sites - Website, Blog, Twitter </li></ul><ul><li>Establish Credibility – (Gain Clients) </li></ul><ul><ul><li>online history, expertise (groups, answers, apps), get recommendations from coworkers, suppliers, clients </li></ul></ul><ul><li>Network with peers – always have current contact </li></ul><ul><ul><li>Find friends and competitors </li></ul></ul><ul><li>Publicize Events to those connected (and broader) </li></ul>
    7. 8. <ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul><ul><li>Over 1 million senior executives use LinkedIn </li></ul><ul><li>46% of users describe themselves as Decision Makers </li></ul><ul><li>Average household income is $109,000 </li></ul><ul><li>Average age is 41 </li></ul><ul><li>LinkedIn has over 75 million members in over 200 countries. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and ~1/2 of the members are outside the U.S. </li></ul>
    8. 9. Source: State of Inbound Marketing Report -
    9. 18. <ul><li>Create a comprehensive profile </li></ul><ul><li>Start by connect with people you know WELL! </li></ul><ul><ul><li>(tip: use LinkedIn toolbar for Outlook and “You may Know” ) </li></ul></ul><ul><li>Recommend others and be recommended </li></ul><ul><ul><li>These testimonials are the best – can’t be modified. </li></ul></ul><ul><li>Join groups in what you do, referral sources and prospects </li></ul><ul><li>Start a group for your target audience (if needed) </li></ul><ul><li>Answer questions </li></ul><ul><ul><li>Getting “Best Answer” increases your visibility </li></ul></ul><ul><li>Update your status at least three times every week </li></ul><ul><ul><li>Using if you also use Twitter (updates both at once ). </li></ul></ul><ul><li>Show events and content with Apps </li></ul><ul><ul><li>, BlogLink, SlideShare, MyTravel (I don’t recommend) </li></ul></ul><ul><ul><li>Check out </li></ul></ul>
    10. 19. Have Questions?