3 Sure Fire Ways To Ensure Your Meeting Attendance Grows-WEBINAR
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It goes without saying that attendees are the lifeblood of meetings and events. Strong attendance means more business gets accomplished, exhibitors are happier, educational sessions are well attended, hotel room blocks are filled, and you maximize your ROI. When it comes to promoting the most robust attendance possible, why go it alone when the Convention and Visitors Bureau is there to help you? From pre-promotion and website building to social media assistance and destination collateral, CVBs now offer a broad range of attendee promotion services to help you build excitement and encourage event participation, either for free or at low cost. During this webinar you will learn ways to: • Create Pre-Event Buzz • Real-In the Digital Realm • And Boost On-Site Excitement Each contributing to bigger, better and busier meetings!
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3 Sure Fire Ways To Ensure Your Meeting Attendance Grows-WEBINAR
- 1. 3 Sure Fire Ways to Ensure Your Meeting Attendance GROWS! Terri Roberts Training and Communication for empowerMINT.com Destination Marketing Association International an empowerMINT.com webinar Production Ann McLeod, CEM, CAE Dir. Of Meetings and Expositions SAME Kevin Kamenzind, CMP Chief Marketing Officer Greater Phoenix CVB
- 2. Why do CVBs make perfect meeting planning partners? • Comprehensive view of the destination • Local expertise • Extensive in-market relationships
- 3. Helping things to GROW 1. Creating Pre-Event Buzz 2. Help in the Digital Realm 3. Onsite Excitement
- 4. 1. Creating Pre-Event Buss • Add local flair to make your meeting sound exciting and interesting • Create a presence at this year’s meeting for next year
- 5. 2. Help in the Digital Realm • Microsites • Social Media • Mobile APPS!!!
- 6. 3. On-Site Excitement • Make navigating the destination easier- remove the FEAR factor • Make attendees feel welcome • Advertise specials • Get something for FREE
- 7. Good Promotion Makes Good CENTS
- 8. With over 113,000 hotels and facilities in the US… how do you navigate?
- 9. Well, there are over 880 destination experts to help you FIND just the right FIT and all the right answers…
- 10. Direct to the CVB ….one- stop-shop for planners: •Planners easily search and compare meeting needs across multiple destinations. •Planners save time and money submitting one FastTrackRFP to multiple destinations. •Planners manage a single profile, check their histories and power shop at over 200 top cities.
- 13. CMP CREDIT • CMP Clock Hours • This session is eligible for .50 Clock Hours (30 minutes) in continuing education towards your CMP application or re- certification. • This course has already been approved. • Please print your registration confirmation as proof of attendance. • And simply list the course on your year-end detail. • Thank you for participating!
Editor's Notes
- Shimo to do introductions, turn over to Terri to begin:Terri:Attendance Promotion and CVBs – How are they a perfect partner for growing your events? Next slide. It goes without saying that attendees are the lifeblood of meetings and events. Strong attendance means more business gets accomplished, exhibitors are happier, educational sessions are well attended, hotel room blocks are filled and you maximize your ROI. But when it comes to promoting the most robust attendance possible, why go it alone when the Convention and Visitors Bureau is there to help you? From pre-promotion and website building to social media assistance and destination collateral, many CVBs now offer a comprehensive range of attendee promotion services to help you build excitement and encourage event participation, either for free or at low cost. Here’s a look at some attendee-boosting services many CVBs are providing to help make your meetings bigger, better and busier!
- Terri:It goes without saying that attendees are the lifeblood of meetings and events. Strong attendance means more business gets accomplished, exhibitors are happier, educational sessions are well attended, hotel room blocks are filled and you maximize your ROI. But when it comes to promoting the most robust attendance possible, why go it alone when the Convention and Visitors Bureau is there to help you? From pre-promotion and website building to social media assistance and destination collateral, many CVBs now offer a comprehensive range of attendee promotion services to help you build excitement and encourage event participation, either for free or at low cost. Here’s a look at some attendee-boosting services many CVBs are providing to help make your meetings bigger, better and busier!
- Terri:So let’s take a look at the 3 areas to focus on if you want your meeting to flourish
- Terri: It’s got to be a bit more than “build it and they will come”…how can planner get attendees excited about future meetings?Steve: Add/talk about things that CVBs can do to help with advanced promotion of the destination prior to the meeting.Ideas for creative content/speakers/local flair for meetingVisitors guides, brochures,Meet the face of the destination-be able to ask questions (booth)Video presentation at closing sessionGive away or contest
- Terri: The whole world’s gone digital it seems, and yet many of us still don’t know how to deliver this kind of content. How can your CVB help?Steve:Micro site with housing link, things to do pre/post metingMaps and links for activitiesMobile apps that offer discounts and special offers to attendeesCVBS can help you push the word out on ttitter and on Facebook page-basic to advanced-free to low cost
- Terri: How can planners ratchet up the excite as attendees arrive and during their stay in a destination? Steve:CVBS provide information to make navigating the destination easier for attendees-take the fear out, make sure they see more and take advantage all there is to doBanners welcome signageLinks to additional advertising massagesExtras that really add value to the conference that planners don’t have time to find/or think about providingEveryone likes something for FREE…give aways for the event
- Terri: Steve, at the end of the day, how much time and money should a planner devote to their meeting?Steve:Although many attendee promotion services can be complimentary, depending on the size, scope and characteristics of each group, remember that it makes sense to take advantage of these services where it makes sense for your group, even if it costs you a little bit more. After all, when your event is well attended and successful, everybody wins: your organization, your participants, the destination and you! “CVBs really capture the destination and if destination appeal is part of your marketing plan or part of what drives your attendees then it makes absolute sense to have the CVB help you with (attendee promotion),” says Lisa Dyson, director of conference services for TESOL International Association. “They allow you to do more marketing than you might otherwise be able to do on your own, particularly if you don’t have a full-time marketing staff.”
- Terri:Think of the CVB as the ultimate “fetilizer ,” when you are focused on building attendance. They can be called upon to assist you in finding real solutions and organizing the many different sources you may need to call upon in the destination. That’s why they are the best first call in any destination to support all your meeting needs, pre, during and post event.
- Terri:A CVB will help you find the right fit, all for FREE. Their services are already paid for by the tax base in their destination. So whether you are planning or own meeting or planning the meeting for your customer as a third party service….the CVB should be your first call in any destination….and of course you can find the BEST CVBs right here in empowerMINT.com
- Terri: Read the bulletsOutline ability to search compare….Then feature….Destination Services Checklist (see attendance promotion services outlined by destination)Facilities OverviewPlanner Profile
- SHIMOStress that the planners cannot change anything---
- Shimo to facilitate ?’s.Take any questions…Terri, Ann and Kevin.
- A word about CREDIT!!!